• Home
  • Subjects
  • Marketing
  • Employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA

Employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA - Dissertation Example

Only on StudentShare

Extract of sample
Employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA

The peripheral economies have not been able to restructure their economies and introduce reforms to enhance productivity and competitiveness of their economies. 1.1.2 The Irish Economy The Irish economy has been one of the most successful in the world but it has also been among the hardest hit during the economic recession (European Commission, 2012). Up to 2007 Ireland experienced strong economic growth and the living standards in Ireland caught up with the world standards. This occurred as more number of workers entered the labor market. Additionally, higher levels of education resulted in better productivity. EU being declared as a single market made Ireland an attractive destination for inward investments. Between 2002 and 2007 the economy experienced high growth rates but this was at the cost of the Irish households building up personal debts. The real estate sector surged forward to due to increase in bank lending. Due to this, the balance sheets of banks grew disproportionately large compared to the size of the economy. In addition to the deposit base, the introduction of the Euro encouraged short-term borrowing from overseas. Risky lending practices by the banks proved to be damaging for the economy and this was evident when the property bubble burst (European Commission, 2012). Because of these anomalies the Irish banks were vulnerable to the global recession in 2007. ...Show more


Chapter I - Introduction 1.1 Background 1.1.1 Global recession Companies across the globe are dealing with challenges posed by the economic recession. The growth is slow in practically every nation amidst political uncertainties. The global economy grew 5% in 2010 and 3.8% in 2011 (Reddy and Davis, 2012)…
Author : pdietrich
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"Employees contribution in customer satisfaction, customer retention and customer loyalty in SME retail organization like SUPERVA"
with a personal 20% discount.
Grab the best paper

Related Essays

Essay on customer satisfaction
These factors are expected to deliver value to the company as well as the customers. (Christopher et al., 2002) This literature review is a comprehensive analysis of the concept of customer satisfaction in the light of research and findings of various authors in order to arrive at a findings based on the analysis of the existing literatures.
24 pages (6000 words) Essay
Building Lasting Customer Loyalty.
The article Building Lasting Customer Loyalty was a very interesting piece of literature. One of the first statements the author mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers.
5 pages (1250 words) Essay
Significance of Service Recovery Effects on Customer Satisfaction/Loyalty
A sample of one hundred respondents were surveyed and filled in a questionnaire in order to evaluate the impact that service recovery had on them. The result of data analysis showed that service recovery has an impact on customer satisfaction. It was found out that customers appreciated effective service recovery and they were likely to become loyal clients if hotels sorted out their problems satisfactorily.
10 pages (2500 words) Essay
IMC and Customer Satisfaction
The scope of integrated marketing communications has been realized by various companies in different countries, but it has been understood differently in different contexts. Hence there is no rigid definition of this term that can be used to explain its utility in the context of the present company in its present marketing activities (Smith, Berry & Pulford, 1999).
5 pages (1250 words) Assignment
Impact of service quality on customer satisfaction and customer loyalty an application on the banking sector
Reforms in the banking sector have also blurred the lines between banks and non-banks, thereby increasing pressure on banks to perform. Customer experience now defines service quality and poor service quality can push customers to switch service providers.
40 pages (10000 words) Dissertation
IMC and Customer Satisfaction
This is necessitated by the fact that majority of our target market is techno- savvy and that they prefer commodities and services’ price and quality comparison in the social media (McDonald, 2009). Also to catch up with our key competitors who have already established their company websites, we need to customize our marketing methods in order to woo the target market.
4 pages (1000 words) Essay
IMC and Customer Satisfaction
The advertising strategy needs to be aligned to the marketing goals by identifying the nest ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuing that whatever advertising media are used are the ones that give the most bang for the buck and are able to attract the numbers and range of customers that they intend and need to reach.
4 pages (1000 words) Assignment
International Marketing Communications Plan 03062
e a balance between customer satisfaction, profits and welfare of the planet and society through its operations; and that is reflected in not only their operations but their communication strategy as well. It is marketing with a heart and a social dimension. Its competitive
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email