"To what extent employee satisfaction is an antecedent for customer satisfaction and loyalty among Small and medium Enterprises

"To what extent employee satisfaction is an antecedent for customer satisfaction and loyalty among Small and medium Enterprises  Dissertation example
Masters
Dissertation
Marketing
Pages 60 (15060 words)
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Employee Satisfaction is an Antecedent for Customer Satisfaction Table of Contents Table of Contents 2 List of Figures 8 2.1 Chapter Overview 10 2.2 The Irish Economy 10 2.3 Irish SME Retail Sector 11 2.4 Competitive Advantage 12 2.4.1 Resource Based Advantage 13 2.4.2 Human Resource and Competitive Advantage 15 2.4.3 Competitive advantage through people 16 2.5 Employee Engagement 19 2.6 Employee Commitment 20 2.7 Employee Motivation 22 2.7.1 Relationship between Employee Satisfaction and Employee Motivation 23 2.8 Impact of Employee Satisfaction on Customer Satisfaction in SME Retail Stores 26 2.8.2 Impact of Employee Satisfaction on Performance of Retail Stores 29 Chapter 3 Research Methodo…

Introduction

logy 30 3.1 Research Philosophy 32 3.1.1 Phenomenological Style or Interpretivism 33 3.1.2 Positivist Style 33 3.2 Justification for Positivism Philosophy 34 3.3 Research Approach 35 3.3.1 Deductive Research 35 3.3.2 Inductive Research 36 3.3 Characteristics of this Research 37 3.4 Research Strategy 39 3.4.1 Qualitative Methodology 41 3.4.2 Quantitative Method 42 44 3.4.3 Semi-Structured Interviews 44 3.5 Time Horizon 45 3.5.2 Cross Sectional Perspective 46 3. ...
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