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"To what extent employee satisfaction is an antecedent for customer satisfaction and loyalty among Small and medium Enterprises - Dissertation Example

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Summary

Employee Satisfaction is an Antecedent for Customer Satisfaction Table of Contents Table of Contents 2 List of Figures 8 2.1 Chapter Overview 10 2.2 The Irish Economy 10 2.3 Irish SME Retail Sector 11 2.4 Competitive Advantage 12 2.4.1 Resource Based Advantage 13 2.4.2 Human Resource and Competitive Advantage 15 2.4.3 Competitive advantage through people 16 2.5 Employee Engagement 19 2.6 Employee Commitment 20 2.7 Employee Motivation 22 2.7.1 Relationship between Employee Satisfaction and Employee Motivation 23 2.8 Impact of Employee Satisfaction on Customer Satisfaction in SME Retail Stores 26 2.8.2 Impact of Employee Satisfaction on Performance of Retail Stores 29 Chapter 3 Research Methodo…
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