MARKETING PLAN (Lucozade Sport)

MARKETING PLAN (Lucozade Sport) Essay example
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The paper talks about the marketing plan of sports drink category and the brand chosen to discus in the marketing plan is Lucozade and the product is Lucozade Sport. An overview of the product is discussed along with the current market trends in the sport drink sector.


Whether on the gym or field or track the Lucozade sport aims to deliver right kind of fuel before exercise, during exercise and also after exercise. The Lucozade sport is proven to enhance the physical endurance and thus has been scientifically developed to contain carbohydrates, glucose, electrolytes, fluid which helps to fuel muscles and also maintain hydration. The Lucozade sport is therefore marketed to people who aim to pursue an active lifestyle and therefore has become the choice for footballers, athletes, runners and for people who loves sports, exercise and physical activity. Lucozade has been regarded as drink of choice for many people since its launch as unique isotonic sports drink. The product chosen is Lucozade Sport which is particular made for people who tends to maintain the same level of performance during exercise. It has been founded that just with 2% decrease in the body weight due to sweating can eventually lead to drop in the performance of athletes. The electrolytes in Lucozade sport thus replaces mineral and salt which gets lost during sweating and plays an essential role in the process of maintaining fluid balance. Lucozade is owned and controlled by GSK which is leading healthcare and pharmaceutical companies (Lucozade, 2011). ...
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