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Case Study: New Balance - Research Paper Example

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A lot indeed changed about the company’s way of doing things, especially as it became a global company. One of the areas that has seen major changes and continues to be unfinished in terms of expected changes is the area of corporate social responsibility. Today, the company is tasked with shifting line of corporate social responsibility from just doing what is right into an integrated business strategy, and the present case seeks to find means of getting it done in a very resounding manner. Strength and Weaknesses Overall Governance Over the years, the history, values and integrity of New Balance has been the company’s major governance strength. This is because with an early mission to holding on to responsible management practices, the company has not turned its back on such practices to date (Tyssen, 2001). In the midst of this major strength of unshaken organizational culture for integrity and values, the company has failed to pay particular attention to issues of transparency and accountability, and this poses a major weakness to the company’ overall governance. ...
omers cherish because it keeps them in line with what is happening within the company and avoids the need to change their ways of dealing with the company (Mustapha, 2008). As far as products and services are concerned, this has thus been a major strength of the company, where it has been able to be consistent with its line of sport brand of production. More to this, the company is constantly seeking ways of being consistent with quality of the product that are offered to customers. As much as the company goes into quality product and service delivery however, the company has failed to have a life-cycle assessment system to measure the impact that the company’s manufacturing activities is having on the world around it. In other words, research and development on performance of products has been lacking in the company. This has actually not made it possible for the company to keep precision with customer specification. Operations As far as basic operations are concerned, the strength of New Balance has been a quest to take control of its operations in respect to its external dealings with third party entities such as suppliers. As there exists empirical evidence of how the involvement of several third party agents deny companies of taking control of their operations (Tobin and Pettingell, 2008), it would be said that this is a problem that New Balance has taken its self far away from. If for nothing at all, the company controls a larger share of its internal and external operations. The added advantage that this brings is that customers and all other stakeholders can be guaranteed to be dealing directly with the parent company and know where to turn to when problem arises with any aspect of the company’s operations. In her dealing with her international subsidiaries ...Show more


NEW BALANCE Introduction The fact that New Balance is a footwear manufacturing company is a direct resonance of the earliest dreams and ambitions of its founder, William J. Riley, who in 1906 started building arch supports to alleviate pain for people who spent several hours on their feet…
Author : wilbertfritsch
Case Study: New Balance essay example
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