Sony Corporation marketing strategy - Research Paper Example

Only on StudentShare

Extract of sample
Sony Corporation marketing strategy

• At present, the company wants to launch its new product i.e. PlayStation 4 which is the extension of its existing product line
• Prior to introducing its new product, the company is required to follow and implement new product development strategy which would facilitate to identify the current market situation, competitors’ performance and changing consumer buying behaviour among others
• After analysing marketing mix strategies, it has been observed that the company’s new product possesses a wide variety of innovative features which are quite unique from its competitors, which offer similar kind of products
• In terms of pricing strategy, the company will follow the strategies of discounting price, competitive price and psychological pricing in order to attract the target market across the duration from launch to the upcoming five years
• Apart from these, the company also would offer trade discounts, seasonal allowances and also offer payment discounts to the consumers who deliver early cash before getting the product
• Additionally, the company will adopt certain distribution strategies in order to reach more market coverage for the next five years. Furthermore, it will also adopt certain promotional strategies which would facilitate to increase the sales for the next consecutive five years ...Show more

Summary

In order to launch PlayStation 4, it is necessary for the company to target certain market segments that would help to identify the needs and the demands of that particular segment. The company should target the consumers whose age group is between 20 to 30 years…
Author : kennethkunze
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Sony Corporation marketing strategy"
with a personal 20% discount.
Grab the best paper

Related Essays

Integrated Marketing Communications Plan for Virgin Atlantic
Virgin Atlantic Airways Limited runs under the name of Virgin Atlantic. It is a British based airline which is currently owned by the Virgin Group and the Singapore Airlines.
12 pages (3000 words) Essay
Contemporary And International Marketing
According to the paper international marketing requires an organization to implement more than one marketing mix into foreign markets, keeping in view the macro and micro environmental aspects of the respective markets. Organizations engage in international marketing and business activities to expand their business size.
11 pages (2750 words) Essay
Peer review assesment
Similarities: Both blogs state that Sony Corporation focuses on the four marketing mix principles to increase its customer base. First, the company sells products that are of high quality. A high quality product is a product that is not easily destroyed. A high quality product is a product that last longer than the competitor’s products.
6 pages (1500 words) Assignment
SONY
Not only has the marketing strategy helped Sony to grow but also has played an important role in making it a brand name. There are a lot of definitions of marketing we can find in the present dictionary but to comprehend in a better way we can define it as “getting the right product or service in the right quantity, to the right place, at the right time and making a profit in the process" (Guiltinan, 1996).
8 pages (2000 words) Essay
The Relevance Of Marketing Concept To The 21st Century Business Of Sony
It was founded by Akio Morita and Masaru Ibuka and derived its name from sonus which means smart and well-dressed young men. It is one of the principal manufacturers of electronic products for both consumer and professional markets and grabbed the ranking of 87th in the year 2012 in the list of Fortune Global 500 companies.
8 pages (2000 words) Essay
Sony Corporation
It changed its name to Sony Corporation in January 1958. It has its headquarters in Tokyo, Japan. It has diversified its business mainly into electronics, game, entertainment and financial services sectors. It is presently the leading manufacturers of electronic products in the consumer segment.
20 pages (5000 words) Research Paper
Sony..read the requirement carefully
Sony is one of the leaders in the entertainment industry as it manufactures entertainment gadgets like video games, televisions, and many more. In 2012, Sony was number 87 in the list of Fortune Global 500 making the company to be one of the leading assemblers and sellers of electronic devices globally.
7 pages (1750 words) Essay
Preparing the marketing audit for market entry
It will have many extra features which are not seen in any existing products. This will enable them to attract more consumer than other competitors, like LG, Whirlpool, etc. Since Sony has its presence already in Indian Market it will help them to acquire distribution channel to reach the far flung areas of the rural India.
8 pages (2000 words) Essay
Individual Portfolio
Ataman (2003: 45) notes that the effect to the consumer is in the brand name and not the product itself. Companies use logos, trademarks and a collection of other symbols to present this information to the customers. The use of these symbols is meant to try and
12 pages (3000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT