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Effect of Advertising in Brand Promotion - Dissertation Example

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Masters
Dissertation
Marketing
Pages 48 (12048 words)

Summary

Impact of Advertising on Brand Development for New and Brand Management for Established Businesses – a Study of New and Established Businesses in India [Name] [Institution] Contents Contents 2 1.INTRODUCTION 4 1.1 Background and Context 4 1.2 Research Aims and Objectives 5 1.3 Explaining Key Concepts 6 1.4 Significance of the Study 7 1.5 Overview of the Dissertation 7 2.LITERATURE REVIEW 9 2.1 Advertising, Branding and Business Promotion 9 2.2 History of Branding – Links to Advertising 11 2.3 The Different Branding Strategies 12 2.3.1 Branding Approaches 12 2.4 Importance of Branding – Costs and Benefits 14 2.5 How advertising affects brands?…

Extract of sample
Effect of Advertising in Brand Promotion

with Established Businesses 34 4.3 Analysis and Discussion 37 5.CONCLUSIONS, IMPLICATIONS & RECOMMENDATIONS 43 5.1 Conclusions 43 5.2 Recommendations and Implications for Businesses 45 5.3Revisiting Aims and Objectives 47 5.4 Research Limitations 48 5.5 Areas of Future Study 48 5.6 Concluding Remarks 49 References 50 Appendix-I 55 1. INTRODUCTION In today’s competitive world, businesses can only survive if they communicate well to their customers. In the time when every other company is bombarding messages to the customers, one must not stay behind in the race of communication. ...
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