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Retail Marketing - Essay Example

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Author : rozellaconsidin

Summary

The paper will speak about Marks and Spencer which is one of the leading multinational retail company headquarter in London. The company has 703 retail stores in United Kingdom and 361 stores in 40 foreign countries across the world. …

Extract of sample
Retail Marketing

This paper stresses that the company needs to promote this awareness programme as a part of solid waste positive environment. Generally the customers do not use the packets of the products and these are thrown out after taking away the goods at home. These packets can be the carry bag of per purchase of goods and also can be packets of grocery and food products.
This report makes a conclusion that Marks and Spencer has experienced a long tough journey of its business from the very small start of the company. The company has been focusing and emphasised on the customers taste and preferences from its history and developed the brand present image by the trust and reputation from the customers. The company is very much popular in comparatively higher income group of people who only desire the product quality even in higher price. So, it needs to offer medium range priced products to wide its target segment of customers. This will generate more revenue and reduce the risk of competitive disadvantage. The company is very much dedicated to the society, customers, investor, supplier and the environment as these are the major contributor its success and current market share and position in the industry. If the company expand its target segment, it will be one of the leading retail companies in the world in near future in terms of revenue, social responsibility and customer satisfaction through efficient service provided by the company. ...
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