These strategies are vital for assessing both the internal and external environments, which are favourable or unfavourable to the successful business activities. The researcher incorporated varied marketing strategies vital for enabling the Birmingham Library to accomplish their goals successfully. The researcher provided varied recommendations which the company should take into considerations in order to achieve successful business performance. The action plan was formulated that attempted to reveal the way the objectives of the company will be achieved. Lastly, the conclusion was included that provided a concise summary of the market report. Customer Relationship Management for the Birmingham New Library Introduction The customer relationship management (CRM) has evolved as an effective approach for enabling companies to interact with their customers effectively in order to achieve their business goals successfully. CRM is a business strategy that enables the company to understand the needs of the clients, retain customers through customer experience, reduce management costs and increase profitability (Kangal, 201, p. 45). Senn, Thoma andYip (2013, p.28) defines CRM strategy as the management process accountable for predicting, identifying customers and satisfying their demanding needs for shared benefit. The CRM strategy integrates sales, services, technology solutions; thus it attempts to bring together every part of the business, which touches the client in order to achieve effective business organizational performance. The Birmingham Library is a new library, which is under construction in the Birmingham centre in England; thus employing effective strategy will enable the company to achieve their intended goals. Therefore, employing CRM strategy will be an effective means that will enable the company to assign, create and manage customer requests; thus contributing to effective business performance. The Birmingham Library will employ CRM strategy because this approach often integrates social media services in order to communicate, share customer opinions and experiences; thereby, building up successful customer relationship. Key Objectives The market report aims to examine the marketing strategies vital for increasing performance in the Birmingham Library. It analyses the internal and external factors that may
CUSTOMER RELATIONSHIP MANAGEMENT FOR THE BIRMINGHAM NEW LIBRARY By Lecturer: Institution of Affiliation: City and State: Date: Word Count: 3, 405 Executive Summary The research report provided a succinct introduction that incorporated the underlying principles of the research study…
The paper tells that customer relationship management is important to a business enterprise. It consists of a chronological view and breakdown of existing and possible customers. This assists in reduced comparing and searching customers, and to anticipate customer requirements effectively and boost business.
This paper illustrates that customer relationship management is concerned with sales but also includes other functions of a company, such as marketing and customer service. The whole purpose is to facilitate the buying or selling experience for a client. They aim at attracting prospects and sustain close interactions with the existing customers.
Organizations have to compete in the global markets and in these markets, it is impossible to avoid transfer of goods without the use of protection laws among other different obstacles. With a wide variety of choices for customers, they become sensitive, increase their demand, and they begin seeking new and improved products.
This has forced companies to try and evolve their operations and how they interact with their customers so as for these companies to be able to survive in this fast changing environment. The changes taking place in the various companies have not been limited to only a single aspect of the business operations and companies are now adopting various changes that have seen them generally changing every aspect of their operations as opposed to changing only a single aspect of their operations.
Thus concentrating on only one or two media is not sufficient enough for ensuring that the message has completely reached and generated awareness in the individual. This has increased the importance of electronic marketing. Electronic marketing covers a range of multiple online media sources which ensures that the customers are touched with the brand through every media vehicle, they come in contact with.
Customer Relationship Management (CRM) is one such tool that integrates technologies and business processes to satisfy the needs of the customer. CRM has been defined as an interactive process that achieves an optimum balance between corporate investments and the satisfaction of customer needs to generate the maximum profit
Electronic marketing covers a range of multiple online media sources which ensures that the customers are touched with the brand through every media vehicle, they come in contact with. It is a 360 degree approach in marketing which enables the marketer
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