The Changing Perception of a Woman's Physical Image Post World War 1: The Fashion Industry and the Role of the Media in Shapin

The Changing Perception of a Woman
Masters
Dissertation
Marketing
Pages 59 (14809 words)
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The Changing Perception of a Woman’s Physical Image Post World War 1: The Fashion Industry and the Role of the Media in Shaping These Perceptions 1.0 Background From the start of the industrial age, women have been a part of advertising and modern fashion industry…

Introduction

After World War I, with the popularity of fashion magazines, print media, television and the internet, the popular media has presented the perceived ‘ideal’ image of a woman. This mostly unrealistic perception, being pushed on to the people, has had a negative effect on the women’s own perception of their physical image often putting health on a lower priority or even contradicting healthy routines in favor of attaining such physical attire. The complicated perceptions of one’s own physical image make one concerned about this aspect (Cash & Pruzinsky, 2002). Research on this self perception has found discontent among women showing their body dissatisfaction (Striegel-Moore & Franko, 2002, p. 183; Tiggemann & Slater, 2004) and at a higher rate than males (Striegel-Moore & Franko, 2002). Such false projections, which have nothing to do with a real drive to get a better appearance, put individuals at a risk of disturbance and discontent (Butters & Cash, 1987). ...
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