International marketing plan- how to increase sales rate for HTC in UK

International marketing plan- how to increase sales rate for HTC in UK Dissertation example
Masters
Dissertation
Marketing
Pages 59 (14809 words)
Download 0
The Success Factors Impacting the Productivity of Foreign Mobile Phone Brands like APPLE and SAMSUNG in UK By [Name of student] [Presented to] [Name of institution] [Date] ABSTRACT The research aimed to investigate the success factors impacting the productivity of foreign mobile brands like Apple and Samsung…

Introduction

The chapter also highlights the rationale and scope of the research along with proposing the methodology. The literature review chapter discussed the model proposed by Zeithaml (1985) where the relationship between price, value, and quality has been associated with consumer perception. The model explained that in order to enhance the consumer perceptions, it is important to decrease the perception of sacrifice, add intrinsic attributes, evoke perceptions, and use extrinsic cues to signal value for all possible strategies. The chapter concluded that price, value, and quality of products affect the perceived benefits and beliefs of consumers in a good manner. The research methodology chapter presented an overview of the different elements of the methodology along with highlighting the preference for each element in an illustrative manner. The finding and analysis chapter found that Samsung success factors are in the form of a robust and varied product portfolio attracting consumers of all age groups. On the other hand, Apple believes in product differentiation embedded with brand equity and recognition to attract consumers. The last chapter concluded that that the success factors of Apple are mainly in the form of product differentiation, brand appeal, brand value, and consumer perception over the value and quality. ...
Download paper
Not exactly what you need?

Related papers

Marketing plan of the Apple company in United Kingdom
The plan will also accompany environmental analysis, customer and competitor analysis along side with opportunities and threats. Company and Product Review Apple is a well known company all over the world and it’s famous for its cells phones, laptops, desktop computers and innovative technology gadgets. The company sells its products all over the world. Its cell phone series known as the I Phone…
HTC Human Resource Analysis
The traditional HRM functions and technical HRM functions, as accumulated in the ideology of SHRM, covers a wide range of activities which includes recruitment, selection, performance evaluation, training and development as well as management of remuneration and employee advantages. By balancing HRM activities with organisational business strategies, SHRM can effectually reproduce flexible…
Modern Mums International Marketing Plan
Established in 2000 by Mary Polion, Modern Mums is a small company situated in Dublin, specializing in maternity wear. The company has established sales in Ireland through establishment of outlets in department stores and other independent outlets. It hastily won recognition and sales for its modern clothes, which proved particularly popular with working-class women. It has established a good…
Marketing and Sales
These three concepts form the backbone of many successful marketing strategies. But, the fourth P-Place is often overlooked by most of the marketing experts and business men. Every product should actually be produced, priced and promoted according to the place it is distributed. The company should decide whether to implement large-scale distribution in the area or selective distribution, based on…
International Marketing Plan for Monmouth Coffee House
International Marketing Plan for Monmouth Coffee House Background Monmouth Coffee House was established in 1978 in London. The Coffee house opened its doors first in Covent Garden before it opened a branch in the Borough in 2001 and later in Bermondsey. The company is among the fastest growing coffee houses in and around London. Monmouth is looking to extend its operations in the international…
Sales Promotion Plan
The Product The retail business has many segments under a single banner and a brand name. It usually includes products from the food sector to non food such as clothing, accessories, and cosmetic products. The product whose sales promotion is to be discussed is for the cosmetic segment. The cosmetic segment has been growing and with the rise of retail sector it has find a place and is regarded as…
Sales and marketing management
Gathering of information using primary method is the best way because there is interaction with a client (Baker 2008). Primary methods to be used can be observation, networking, interviewing and focus groups. This paper will put forward an in-depth assessment of cause related marketing, its benefits to involved partners and application of various theories Cause Related Marketing Does Cause Related…