Marketing Essays

Customers spend very little time deciding whether to purchase these items and do not typically need to read reviews or consult with friends for their opinions before making routine purchases. However, when confronted with ‘ethical’ products, consumers often become more involved, and this results in a more extensive information search.

The paper “Consumer Psychology in Behavioural Perspective” is a marketing version of a literature review on marketing. For every firm to remain in business as well as achieve their objectives in making profits, they have to retain and attract customers to buy their products as well as their services. This is by fetching in interactions of resources, which are beneficial to their clients/ customers.

The paper "The Participation of Australia in the US Market " is a great example of a marketing case study. Peng (2008) says that in order for the hospitality industry to continue doing well then the business environment should be favourable. This will not only contribute to the growth of the organization but will also promote investment in this industry.

The paper "Concentration in Different Market" is a perfect example of a Marketing Case Study. The globalization that has occurred in the recent past has prompted many companies to increase their market concentration in some countries so that they can achieve an increase in revenue and enhance their competitiveness.

Creative advertisements are extremely important for making products successful in the market. They tell a lot about a product and create a definitive impression on the customers’ minds. Commercials can make or break a product, so a lot of energy and effort should be invested in this area. The advertising business is highly competitive.  

The paper "China Sportswear and Sports Footwear" is a great example of a marketing case study. Globalization entails sharing and communicating traditional, cultural and economic values including products, services, and information among different communities and countries the world over. Footwear and Sportswear industry is vital in the entire Chinese economy.

The paper “High Levels of Consumer Satisfaction and Connected Productivity, the SMS, WAP, and Internet” is a perfect example of an assignment on marketing. The value fashioned by the company responds to the gains the firm’s consumers receive minus the costs the company’s suppliers acquire and minus the costs of with the company own assets.

The paper “How Hospitality Experience Happens - Aesthetics of Built Environment and Customer Character” is an engrossing option of an essay on marketing. The hospitality industry has been among the major revenue-generating businesses in many countries, which have made people attain their dreams of visiting places they have previously fantasized or dreamt about.

The paper “SodaStream International Limited - Major Problems and Alternative Solutions”  is a persuasive example of a case study on marketing. SodaStream international limited is a company that manufactures, distributes, and markets home beverage carbonation systems and an assortment of related products.

The service gap model plays an important role in terms of identifying the reasons for an organization being unable to satisfy the needs of the customers. Four provider gaps are usually utilized in the model which includes the knowledge gap, standard gap, positioning gap, and delivery gap (Adat, Noel, & Penceliah, 2014).

The management should consider the use of the existing brand equity elements to formulate a competitive edge. For instance, its employee skills, experience, and talents can be formulated and used as its key competitive edge. The use of this edge will be sustainable as it is a rare and hard commodity for the competition to emulate it.

The paper “Air China Cargo’s Market Leadership and Profitability” is an excellent version of a case study on marketing. The airline industry is positioned based on first flights, military aviation, commercial aviation, and general aviation across the globe. Based on the changes in the aviation regulation act of 1978, the new act advocated for increased competition within the industry.

Apple became the front runner in customer appeal as people waited in line overnight to buy the new phone because of the differentiation that the company introduced in the mobile phone industry. Unlike any other mobile phone or Smartphone at that time, but like some of the other Apple products were already popular.

The paper "Marketing Analysis of Westfarmers Australian Company" is a great example of a marketing case study. Westfarmers is a public company in Australia which is ranked among the largest retailers in the country. The company was formed in 1914 as a farmer’s cooperative and grew to its current size being one of the largest employers.

The paper “Classical and Contemporary Management Theories, Current Trends in Customer Management Practices” is an engrossing example of a literature review on marketing. The classical theories in management were developed as early as during the age of the industrial revolution and were majorly skewed towards the improvement of productivity and efficiency.

The paper “Applying of Actors into Advertising for Successful Positioning of a Brand That Meets Consumer Needs” is a motivating example of a literature review on marketing. According to Kama (2012), perception refers to the ability of a human being to recognize and interprets stimuli. Perceptions are created by the first impressions of an object.

The paper “The Company WRSX - Strategic Capability, PESTEL and Porter’s Five Forces, Analysis, Porter’s Five Forces ” is a worthy variant of case study on marketing. The company WRSX expects to create quality and a variety of advertising and marketing communications to support global client targets.

The paper “Creating Customer’s Emotional Involvement with Brands” is an exciting example of an essay on marketing. According to Jeff Bezos, a brand for a corporation can be compared to a reputation for an individual. Reputation is earned when hard things are done in the right way. If a company creates great experience clients will inform each about it.

The use of digital devices is increased up to a high level. A research study shows that 90% of Y Generation people check their mobile phones before getting out of bed in the morning. They are using different mobile applications on their smartphones. Most of their leisure time is spent using their smartphones and surfing the internet. 

The paper “Elements of the General Environment That Apply to the Bookshop Business” is a thrilling version of a case study on marketing. The business environment is highly dynamic and is likely to be affected by a great variety of environmental factors. Accordingly, a business must be in a position to adapt to the effects of the environment in order to enhance profitability.

The paper "Toyotas Internal Environment" is a perfect example of a marketing case study. Toyota is a multinational company with branches in many countries of the world. It mainly specializes in manufacturing and selling of vehicles. Toyota has five main types of resources, these are; financial resources, physical resources, human resources, technological resources and organizational resources.

The paper 'Integration Strategy Plan for the Mayer Company " is an outstanding example of a marketing case study. The Mayer Company has over the years established an increasing market reputation for quality and reliability in its products offerings. The organization’s products proposition that seeks to serve the Australian retail industry, especially the middle and high-end middle classes has earned it its current market reputation and status.

In general, the paper "Marketing Analysis of Cole’s Supermarket " is a great example of a marketing case study. Similar to other global armlets, the Australian market is gradually but steadily changing. In this regard, the market faces increased macroeconomic factors such as economic and social factors.

The paper “Early Understanding of Brand Awareness and Consumer Buying Behaviour” is a  thoughtful variant of literature review on marketing. The brand image notion was formally introduced in the 1950s and has since then become a commonplace not only in motivational research but also consumer behaviour research.

The paper “The Role of Motivational Research Based on Brand Awareness in the Market” is an exciting variant of an essay on marketing. Brand awareness is the extent to which the buyers or the consumers of a particular commodity can recall or recognize the availability of a certain product or service offered by a particular company or business.

The paper “How to Manage Tourism Consumer Behaviour to Achieve Marketing Success” is a convincing variant of literature review on marketing. Marketing research allows marketers to formulate marketing strategies, psychological advertisement and mix that are in sync with customer needs. It has been repeated over and over that information is a resource to any organization.

As more companies seek to establish their presence in as far as social media marketing is concerned, the profitability of social media stock will continue to soar. More people are signing up for social networks thus translating to a wider market for businesses. This is the main reason why Facebook remains the most profitable social media stock.

The paper "Ruyi Lifestyle – PESTLE and SWOT Analysis” is an exciting variant of case study on marketing. Ruyi Lifestyle is a start-up firm that combines wellbeing, fashion, and sportswear to come up with athleisure wear which is a current trend in the industry. This is a firm that has been able to grow to be a luxury activewear brand within 11 months in a category that is highly competitive.

The paper “Business and Consumer Markets in the Hospitality Industry” is a forceful variant of literature review on marketing. Changes in economic variables have greater impacts on the hospitality businesses. According to Lewis (2012) when the economy is declining, causing a fall in the level of discretionary expenditure, the hospitality industry suffers.

Despite claiming to take a different view of young people, Spero and Stone still make several assumptions based on a stereotype.  For example, they assume young people with being early adopters (Rogers 1976) of new products and services, a view also expressed by Lanctot (1997), yet offer no substantiating evidence of this.

The paper “What Are the Key Elements of Mashreq Bank’s Market Positioning as the Case Time Frame Is Concerned? ” is an impressive example of a case study on marketing.  Initially, Mashreq Bank had been open to all markets and income levels of the customers. The positioning used led to the lending of secure and non-secure lending.

The paper “McDonald's - SWOT and Competitor Analysis, International Strategy”  is a delightful example of a case study on marketing. McDonald's is a renowned company that operates in more than 100 countries. The company’s international system consists of both company-owned and franchised restaurants.

The paper "Clothing-Retailing Industry" is a good example of a marketing case study. Clothing- retail industry is an industry, which is heterogeneous and diverse, and it carries several activities that originate from fabrics and yarns being transformed from fibers thus resulting into many different types of products such as bed- linen, clothing, industrial fibers, wool, geotextiles and synthetic yarns of hi-tech etc.

Globally, the accounting services industry generates close to $435 billion in revenue. Even though accounting services are required worldwide, Europe and the US are the two greatest markets due to the concentration of both small and international companies. 

This will be followed by an evaluation of the firm’s entry strategies in different countries and the firm’s strengths and weaknesses. The report will conclude with a comparison of promotional strategies that Shell has adopted in different countries and a set of recommendations for the firm’s international operations.

The paper “Stаrbuсks’s Marketing Mix for Identifying the Core Components of the Company's Marketing Plan”  is a meaty option of case study on marketing. Starbucks Coffee Company is the largest and most successful coffee company globally. The company was established in 1971, and some of its founders are Jerry Baldwin and Gordon Bowker.

The paper "McDonald’s in the Indian Market" is an outstanding example of a marketing case study. In India, the fast-food industry has become very saturated and the market is still facing some concerns regarding the fast foods’ consumption as well as the associated health implications. As mentioned in the case study, McDonald’s has been a market leader not only in India but also globally.

The paper “Cocoa Production in African and South American Сountries”  is an engrossing variant of a case study on the marketing. According to World Atlas (2016), Côte d'Ivoire supplies 30% of the total cocoa in the world and supplies cocoa to renowned companies like Cadbury and Nestle. Furthermore, Cocoa contributes almost two-thirds of the country’s trade revenue.

It is responsible for about 40% of the total cocoa produced in the world and is the leading export earner (Verdin 2016). In 2016, the country’s production capacity stood at 1.57 million tons down from the previous year’s 1.75 million tons (Verdin, 2016). However, cocoa is produced under harsh conditions and involved the use of child labor.

The paper "Marketing Strategies of Aman Resorts Hotel" is a perfect example of a marketing case study. The purpose of this report is to discuss the various strategies which have been applied by Aman resorts hotel in excelling in the market. Aman resort is a hotel that was started in 1998 by Zecha in Thailand.

The paper "Branded Marketing Strategies, Green and Sustainable Products Marketing Strategies" is a good example of marketing coursework. There are several methods and techniques used in data collection during research. However, these methods vary greatly on concepts, designs and accuracy levels. That is why some methods are recommended for specific research studies. The methods selected for this research includes an interview, survey and use of social media forums.

The hottest battles between Coca-Cola and PepsiCo will be in international markets especially the emerging ones. First-mover advantages can be crucial in the international soft-drink war. The strategic challenge is to establish greater brand awareness and preference through advertising on a scale similar to that of the domestic market.

The move can be attributed to the existence of high political stability, the large customer base, and the strong economic growth leading to a strong currency. The main competitors in the Rwandan technology market are the postivo-BGH company and the ARTS company. The postivo-BGH company is a joint venture that has a long history in Rwanda.

The paper "Strategic Analysis of GE Healthcare India" is a perfect example of a marketing case study. GE Healthcare is an American multinational that huge investments around the world. The company has over 30 years of intense presence in India which has a huge population of more than 1.2 billion people. The market for Ultrasound equipment is great in India owing to large birth rate numbers (Cole 2003:125).

The paper “Sustainability and Profitability in China Airlines Cargo”  is a great example of a case study on marketing. China Cargo Airlines is a cargo Airline that was established in 1998 and has a head office on Hongqiao International Airport. China Cargo Airlines is an all-cargo airline that is dedicated will freight services and utilizes China Eastern Airlines' operational network.

The paper "Destination Marketing and Management Theories, Applications in the Tourism Sector" is a perfect example of marketing coursework. Destination marketing is carrying out promotion across various regions or country with an aim to increase the number of tourists that visits a given area. The destination may also mean the communication made by organizations and individuals from a certain region with the potential visitors to affect the tourist choice of destination.

The paper "How Consumers Are Convinced that It Is Necessary to Take Fitness Supplements" is a great example of marketing literature review. A review of historical records by da Silva et al. (2014) on the link between nutrition and physical performance show that the human tendency to seek ergogenic resources in order to enhance their physiological performance goes back to 776 B.C. in the Ancient Greece Olympics.

The paper "Celebrity Endorsements Influence on Consumer Behavior towards Luxury Brands" is a perfect example of marketing coursework. Studies have demonstrated that brand promotion is an effective strategy that can be used by marketers to increase consumer awareness and turn the product or service into a household name. The use of celebrities for advertising within product and service companies has become very common and a perceived means of product marketing and building of a corporate image.

The paper "Quality Customer Service" is a great example of a marketing assignment. According to the products produced at the Colesworths organization, the customers need the best quality products from the goods sold. The customers who need personal fitness costumes need costumes that will be comfortable to them as well as the last longer. Therefore, the customers need the best quality products, made of the best material that will allow them to perform their exercises.

The paper “Prerequisites of Buying Decision Making Process and Behavior” is an engrossing example of coursework on marketing. All consumers are involved in decision making irrespective of their age, religion or nationality. The study of the process of decision making is known as the consumer’s behavior.