Marketing Essays

Marketing relationships can as well be built through social media by building relationships, driving repeat businesses, and attracting new customers through friends’ sharing. Social media has become a new marketing strategy, whereby many consumers are using social media to make decisions to buy products and services.

However, the main players in the European coffee market include Caffe Nero and Costa Coffee Top shop, which are European based and have employed different marketing strategies to become the main competitors in the market. International trade and a potential market have led to the influx of American coffeehouses in Europe.

With less regulation and media proliferation, in the internet age, there is evidence that vulnerable groups have access to information that motivates them to engage in the vice. Since the youths construct their behavior from the information at their disposal, reducing information on gambling can be a milestone in creating a responsible society.

Their prescription drugs are mainly for the medical and dental professions. Cabot Pharmaceuticals established two primary sales forces to enable it to serve the target groups more efficiently. The first sales force is team-based and focused on managing care organization. The direct sales force consists of 500 individual detailers, targeting doctors, dentists and hospital personnel.

The tastes and preferences of consumers vary from each market setting, and pleasing each one of these people is a task that advertisement performs.  An advertisement that attempts to persuade the various characters into buying a product is complex, vague, and unsuccessful.

I am responsible for managing the sales division of the company in the named regions. I am also responsible for strategic integration in these branches, taking directives from the organization’s top management. My roles encompass more than supervising sales agents, as it involves the development of sales and marketing strategies that suit the locations in which our organization operates.

This private company leverages the vast market opportunity accordingly, investing its efforts towards creating a brand whose name is notably gaining ground as a household name in the minds of many of its customers (O'Connor 8).

Boycotting as an act and process has remained a sophisticated, proactive, and coercive tool that has generated a point of argument among political, religious, social, scholars, and business-oriented activists and amateurs on its implication and consequences in the contemporary human way of life. Thus, boycotting has subjectively been used in different ways to express outrage.

Problems of seasonality are by a greater balance in clientele mix. More tourism development is in Milan due to its well-created foundation that is cultural and rich. Milan can communicate its personality through fashion, design, artistic and architectural culture. Milan can synthesize its distinctive features and raise its international profile.

The community interest company offers various services to the society in addition to the one mention. Examples of Edu-cares' services include the provision of reliable and professional services for office relocation (Edu-care Recycling UK, 2012). They provide cost-friendly high quality used and new furniture and equipment for purchase.

The ingredients make the product a highly nutritious healthy food, thus forming its main core benefit. The production of Quorn involves the mixing of a dried fungus with egg albumen (O'Donnell, Cigelnik, and Casper, 1998, pg. 58). The texture of the resulting mixture is then accustomed to replicate meat before beings pressed into different forms.

For instance, organizations now prefer the marketing mix models that ensure that help they differentiate their goods and services in terms of product, price, place, and promotion thus the models like the Marketing mix 4Ps are now common with the modern businesses (Gordon, 2012).

In this regard, one of their strategies could be reckoned as managing gender equality in the respective workplace wherein the employees work together for attaining predetermined targets of the business. Managing diversity or gender equality in the workplace generally denotes proper supervision of work arrangements and pay equity among others.

This implies that the products offered to consumers are of high quality. This is one of the foremost strength that characterizes Rimmel. Value for money policy has made Rimmel remain on the competitive edge despite stiff competition from other players in the industry.

For a consumer to purchase any commodities they need to make a selection of the commodities that have a greater utility and they evaluate the amount to spend on buying the commodities. The consumers then analyze all the prices of those commodities before making any decisions on what to buy or consume.

The birth of the internet has given rise to a number of marketing platforms to the organization like social media, websites, and other communication technologies. Digital customers have the advantage of accessing online data and information to compare product prices and technicalities.

The vital signs include the person’s temperature, pulse rate, blood pressure, and respiration rate. In addition to the vital signs, the same technology device indicates the body needs some nutrient products.  The device further indicates whether the patient’s body is properly performing its enzyme production process (Pride 307).

It acts as a major determinant that determines how the customers will choose a particular store over the other. The internal environment or the internal atmosphere of the store encompasses several aspects of in-store ambiance, starting from decorative nature to ease of access.

The new model sells at a price range of $30,000 to $42,000 and it has a variety of colors such as black, white, red, and blue. SUV SX V6 has six engines and a carrying capacity of seven and it may be changed to five depending on the number of people traveling in it at once (Kia, 2015). 

Although most organizations motivate employee unity and prevent discrimination of all types, at the operational level it is observed that employees often indulge in gender discrimination. Such discriminatory behavior is also observed when managers hire employees.

For the last forty years, one of the most significant changes that any organization has experienced is the increase in female employees within the workplace. Currently, the participation of women in paid labor accounts for almost 50% of the total labor force (Klomegah and Fleming, 2014).

This has led to the emergence of online cultures and trends that all marketers can use to enhance the effectiveness of their advertisements. One feature of online culture that is hugely relevant to marketing, and which will form the basis of this paper, is video sharing.

Unlike in the concentrated strategy, here the company will have to come up with two or more segments in the market that contain different customers with heterogeneous kinds of demands. Given this as the case, various sets of marketing mix strategies will be formulated to suit the various market segments developed. 

The paper 'Event Planning and Management - Rock and Roll Rendezvous Motor Event " is an outstanding example of a marketing case study. This is a reflective journal report on an event Rock and Roll rendezvous that I attended. Here I have highlighted all that transpired in the event and tried to recognize how event management concepts were adopted.

The paper "Consumer Behaviour, Taking Fuel Efficiency as the Centre Stage" is a perfect example of marketing coursework. Consumer behavior means the process of selecting, purchasing, and consuming services and goods to satisfy day to day wants or needs. Different processes are involved in consumer behavior.

The paper 'Events Planning of the Bundaleer Forest Music Festival" is a great example of a marketing case study. There are various issues that make events successful from a management and planning perspective. These include how well the event is planned and marketed, how well the event is strategically planned and marketed to the right customers, how well the event can attract sponsors, how sustainable the process.

The paper "Adelaide Festival Analysis " is an outstanding example of a marketing case study. Event planning and its entire management determine the final outcomes and impact on the participants. The Adelaide festival is one of the superbly organized and planned events in Southern Australia. The event attracts large audiences from across the world.

The paper "Solar Energy in China" is a great example of a marketing case study. There are various types of energy that are used around the world. Among these are hydro-electric energy, nuclear energy, geothermal energy, solar energy, and many others. Solar energy which is the focus of this section has been defined by the Need Project (2012) as that energy that is radiated from the sun.

The paper “The Success of the iPhone Marketing Strategy” is an affecting example of the report on marketing. This report discusses the consumer buying process and important internal factors that influence shoppers of the iPhone Smartphone from Apple. The report starts by introducing the consumer buying process and detailing the steps a consumer goes through in buying a product.

The paper “Global Fabric and Apparel Product Development” is a meaty example of the assignment on marketing. The apparel industry has experienced major changes in recent years including the materials used and the methods of production applied in the production of the final materials. The importance attached to the sourcing of the products in the apparel industry has grown over the years.

The paper “Service Concept at McDonald's UK” is a spectacular example of the case study on marketing. To ensure that there is a high level of customer satisfaction, a service organization is expected to ensure that all service elements are able to meet the organizational goals. This makes it vital for the organization to set its service concept

The paper "Airline Operation - The Global Airline Industry" is a wonderful example of an assignment on marketing. Air industry is highly dynamic and competitive, and therefore organizations need to cope with the changes to sustain themselves in the market. To attain its development goals, Australia’s international aviation sectors need to expand.

The paper "Global Distribution of Labor in the Coffee Global Production Networks " is an outstanding example of marketing coursework. Global Production Networks (GPNs) are collaboration and contestation among multiple actors who include industry associations, non-governmental organizations, international and state agencies, and firms each with their own agendas and interests.

The paper 'In Order to Target Consumer Culture, Marketers Need to Understand Class" is a perfect example of a marketing essay. According to research, there has been an association between consumption patterns and social class. The consumption patterns in most cases are a reflection of the social class.

The paper "Marketing Planning and Promotion at the Luxury Fashion Businesses" is a perfect example of a case study on marketing. The luxury fashion businesses have become global companies which are worth more than about 220 billion pounds (Peng and Chen, 2012). Following the continuous emergence of the new luxury players and markets, it becomes imperative for these brands always to be ahead.

The paper "Strategic Analysis of Apple Computer Inc." is a perfect example of a case study on marketing. Apple Inc is an American global technology company whose headquarters are situated in California. It produces excellent industrial electronics and computer software. It was founded on April 1st, 1976 by Steve Jobs.

The paper “How Local Culture Influences Product Adoption” is an exciting example of the term paper on marketing. This study presents a conceptual model focusing on cultural factors that influence product adoption. The study focuses on firm adoption status as the only dependent variable. Adoption status is the observation on whether or not a firm has adopted or is likely to adopt a product.

When the Emaar Properties thought of building the world’s largest tower, it was determined to develop a tower that would be a bit higher than Taipei 100. However, finally, the Emaar Properties along with other builders and constructors created history by successfully completing a project of ‘first-of-its-kind’. 

Economic theory is regarded as modern theory. In the context of economic theory the relativities ignore the consideration of internal coherence and scope of explanation in order to fix attention only on congruence with the political and historical environments. But the main objective of economic theory lies in the practical policy recommendation.

Excellent customer service is the key to the success of every business be it a small enterprise or a multinational corporation. Customer service means people. Customer service “is the ability of an organization to constantly and consistently give the customer what they want and need,” (Howardell 2004, Para. 5).

The success of a company is determined by the unique strategies that it adopts in the manufacture and promotion of its commodities in the market. It should be one that can be able to convince the consumers by being able to change the perceptions they have about the already existing commodities and those that are being introduced in the market. 

The marketing of services requires an understanding of customers' demand and psychology. To market their services, service providers must ensure that their products are of high quality and that the customers have a smooth and good encounter. Continuous review and improvements in service provision and quality are essential in a competitive industry.

Information and Communications technology, commonly known as ICT can be described as an umbrella term constituting all forms of communication application devices. As such, it encompasses radio, television, handsets, software, and hardware related to network, satellite systems, and computers among other forms of media.

Basically, it translates the theoretical system into logical structures that allow a developer to get an insight into the internal working of the system (Malcom & Skidmore, 2003). The represented logical structures abstract the inputs, outputs, and data flow in the system. In other words, the process and representations in the system are models. 

First, the company sells products that are of high quality. A high-quality product is a product that is not easily destroyed. A high-quality product is a product that lasts longer than the competitor’s products. A high-quality product is a product that has been proven to retain its high-quality product status for years (Cinzkota, 2007). 

Pasty shops in the above-mentioned case need to select a communication strategy to create awareness on the basis of their financial resource, local presence, and target market. The success of the shop finally depends on three things, Q- the quality of the food, S-Service offered to customers, P-reasonable pricing of food items. 

Retaining the existing customers can help in increasing the revenue generation of a company in a big way and is thus given high priority in the marketing strategies followed by various organizations. Another key marketing concept is customer profitability which means how the customers of a company add to its profitability.

The concept of a hotel brand relates to such where the hospitality service company gains the potential of creating considerable awareness among the people about the pattern of services offered and the price and value factors. Moreover, it also relates to competitive preference reflected by the people for the hotel in gaining repetitive visits. 

Once the customers get acquainted with the UK based product, the company can focus on implementing penetration pricing.  Talking in an elaborate manner, it can be mentioned that penetration pricing is the strategy of keeping a low price for the sole aim of gaining price based competitive advantage (Jain & Khanna, 2010).  

Communication and marketing are two essential tools that businesses and other types of organizations adopt in their quest to reach out to their consumers and the general public. A good communication strategy that clearly indicates that an organization’s product is at the realm of the market can greatly augment a company’s sales output.