Marketing Essays

The paper “Service Quality in Hotel Industry”  is an exciting example of the case study on marketing. Throughout my coursework, I have realized that meeting the needs of the customers is crucial in ensuring the success of any firm. This is more so in the service industry where a service quality that meets the needs of the customers is essential in encouraging them to use your service again.

The paper "Designing the Smarter TV" is a perfect example of a marketing case study. The project is to establish a market for a new digital TV product that is set to have superior and desirable features from those already offered in the competition. This requires the adoption of initial marketing data, analysis, undertaking the initial conceptual design and product design specification.

The paper "Public Accountability Has Seen an Erosion Under the Current Mode of Governance" is an outstanding example of marketing coursework. Owing to the realisations of various shortcomings associated with bureaucratic governments, various countries embarked in reforming their public service through the new public management framework with the hope of reforming how service is delivered in an efficient manner.

The paper "External Factors of Consumer Behavior" is an outstanding example of marketing coursework. Daily, people do search, purchase, evaluate, as well as dispose of products and services for one reason or another. Services like insurance services are normally subjected to benefits derived from the subject to the premiums paid for them. One of the human behaviors is that of evaluation and analysis traits of the surrounding.

The paper 'Competition in Restaurant Business' is a great example of a marketing research paper. This research empirically aims to focus on marketing efforts and the expansion of Anita’s restaurant in additional locations. The investigation will be based on a quantitative approach to data collection via the use of questionnaires.

The paper "Use of Social Networking Sites for Marketing in the Fast Food Industry" is a perfect example of a report on marketing. Marketing remains one of the most important functions of any business or company. It is the branch that is responsible for raising awareness of products and services of business among its target market (Marshall & Johnston, 2010).

Game of Thrones is based on the best-selling book by George R.R. Martin from the Song of Ice and Fire saga. Game of Thrones portrays the pursuit of power among seven families for the control of Westeros. By Season 2, Robb Stark has waged a war to avenge his father’s death and is on a winning streak. His sisters are prisoners at King’s Landing. 

The paper 'Marketing in Specific Industry Contexts' is a great example of a Marketing Essay. Blackwell and Engel (2006) define consumer behavior as the study of why, when, how, where individuals do or do not purchase products. The customer plays the three unique roles of user, buyer, and payer. Relationship marketing is a powerful advantage in customer behavior assessment.

The paper "SERVQUAL Model in Telecommunication Companies" is a great example of a Marketing Research Paper. SERVQUAL model has been widely used in most telecommunication industries, in the different cultural contexts given its reliability and validity (Pieore, 2005). Primarily, it is recognized as a significant tool in the service market given the consequent quality assessment.

The paper 'Marketing Strategy for IKEA Based on China and the UK Markets" is a good example of a marketing case study. IKEA is one of the companies that have been able to succeed in the global business scene. The company is the largest furniture retailer with operations in different markets globally.

The paper "Prices of the Stock Market and the Respective Macroeconomic Variables" is a perfect example of marketing coursework. For the last decade, capital flows to various stock markets have increased significantly due to the liberalization of different economies and the withdrawal on foreign capital controls.

The paper "An Integrative Model of Market Orientation Constructs in Consumer Goods Industry" is a wonderful example of a Marketing Research Paper. This research work examines the issues relating to market orientation. Market orientation was initially defined, by Kohli and Jaworski as a combination of profitability, coordinated marketing, and customer focus.

The paper “Factors Affecting Online Shopping Behaviour of Consumers“ is a  comprehensive example of research proposal on marketing. Online consumer behaviour proves to be one of the emerging research areas with an annual increase in the number of publications. Social media marketing is becoming an effective platform with the perfect opportunity for business entities.

The paper "The Pepsi Company in the Thailand Market " is a good example of a marketing case study. International development is an imperative new concept in business management. In this case, increased globalization has increased the overall international markets. As such, organizations have resulted in increased strategic management structures seeking to venture into these new markets.

The paper "Concept of Liberalization of the Labor Market " is an outstanding example of marketing coursework. The essay focuses on explaining the concept of liberalization of the labor market and how it has impacted companies in recent days. This is because of the drastic shift and move taken by the businesses in order to align their strategic goals and plans in line with the concept of liberalization.

The paper "Unique Value Proposition Related to the Interaction between People and Technology" is a great example of marketing coursework. The survey of the market over the past century or so reveals the fact that there have been experienced a number of changes in the setting up of the market and the various market forces have evolved and changed in accordance to the various needs, demands and requirements of the individual.

The paper "Benefits and Challenges of Free Trade" is a perfect example of marketing coursework. Free trade has elicited every kind of debate owing to the mixture of effects that result from it. More glaringly, it has been pointed out that free trade favors developed countries while ignoring the developing countries.

Otherwise, it is very likely that they will not manage to survive in the long term. On the other hand, the development of technology has resulted in an increase in the customers’ demands and as a result all firms internationally are called to improve their facilities and their services offered to the customers in order to keep their performance at high levels.

The paper “The PESTEL Analysis of Virgin Blue Airlines”  is a  worthy example of a report on marketing. The PESTEL analysis of Virgin Blue Airlines will help to explain how these factors have been included in the marketing strategies. It will also throw light on the effectiveness of the marketing concepts and theories that have helped Virgin Blue Airlines.

Quality customer service plays a critical role in any business. Any job that needs interaction with individuals requires having efficient customer service abilities so as to attract and retain customers. It is concerned with relating with individuals who form a critical part of everything businesses do.

The paper "Business Cultures In Japan And Korea" is a perfect example of a business case study. K.J. Bread Company currently manufactures a range of classic bread and products are distributed across Perth. The company is now launching a new type of bread called ‘Fruity Delight’, which combines the flavours of fresh fruits with healthy bread.

From the first phase of its introduction, it was looked like a competition but the business experts revealed later it was a strategy and that the competition was necessary, and therefore, strategic input from the company was necessary. One of the tools to use was the inclusion of Nostalgia to serve as a tool for marketing changes.

The paper "Smart ForTwo - Integrated Marketing Communications" is a perfect example of a marketing case study. This plan provides an outline of the objectives and strategies for communication needed to execute integrated marketing successfully. Moreover, it also provides an outline for activities for launching communications for the product.

The paper 'Low and High Involvement Situations of Buying Behaviour " is an outstanding example of marketing coursework.  Consumer involvement refers to the state of mind, which motivates consumers to identify with product or service offerings, their consumption patterns, and consumption behaviour.

The paper 'The Corporate Debt Market' is a wonderful example of a marketing assignment. The equity market, which is also known as the stock market, is one that is used for trading of equity instruments. One example of the equity instrument is the stock shares such as those traded in stock exchange markets in different parts of the world.

It was also in this year, that the company got listed in the Australian Securities Exchange. In the year 2008, it was re-branded with the title Australian Vintage Limited. Few of the brands which are marketed by the company in the nationally and internationally include McGuigan, Miranda, Nepenthe, Passion Pop, Sunny Vale, Tempus Two, and Yaldara. Internationally, the company operates in the wine markets of Asia, New Zealand, UK & Europe, and the USA & Canada.

Over the years, the celebration of Christmas Eve has evolved from one culture to the other. However, tradition has remained one common aspect of the Christmas celebration in every culture. The values of Christmas in Western culture and among Christians are enormous and are spreading all over the world.

Being an entirely new organization it would need to have a strategy that would entail market penetration strategy. Overall wellbeing and health fitness have become a major concern in every society. There has been an increase in the number of people becoming obese and overweight. More than half of London adults do not engage in any form of sport or fitness program.

The paper 'International Market Entry - Pomlife Company" is a perfect example of a marketing case study. Business leaders and managers around the world increasingly become cognizant of benefits that come with the global market. According to a survey conducted in 2014, a large number of business organizations are expanding to the international markets to leap the benefits associated with global marketing.

The paper "Market Entry Strategies of Unilever to Entry to Turkey" is a great example of a marketing research proposal. Unilever is a multinational corporation jointly owned by the British and the Dutch. It is among the biggest world producers of consumer product brands such as cleaning agents, food, beverages, and personal care products.

The paper 'Business and Marketing Planning: Game Theory vs Driving Markets" is a great example of marketing coursework. When formulating a strategy, it is possible to utilise two approaches; a deliberate or an emergent strategy. The former is characterised by analysis and structure and contains such features as a vision statement, mission statement, SWOT analysis etc.

The paper "Using the Porter Five Forces Model" is a perfect example of marketing coursework. It is quite evident that while some people consider the stock market as a technical exercise which involves interpreting charts and other who view it as qualitative processes which largely involves estimating company share value compared to its competitor, it is quite important to assess the possibility of using porters five forces model.

It is essential to state that the paper "Reasons I Choose to Buy an iPhone rather than Other Brands such as Blackberry" is a perfect example of marketing coursework. The mobile phone industry is experiencing great changes in the design of mobile phones where currently we are in the age of smartphones.

The paper "Why Do I Feel Confident while I Am Using Louis Vuitton’s Products" is an outstanding example of marketing coursework. Since branding is a major component of a business that cannot be ignored, and based on the fact that just a tiny item such as a small bag mounted lipstick may fetch more money if sold at the luxurious hotels, shops and airports.

The paper 'Current State of Rolex Watches " is a perfect example of a marketing case study. The aim of this paper is to look at the current state of Rolex watches and then recommend various growth strategies as well as propose an event that will be used to create awareness of Rolex and further increase the growth.

The paper 'E-Procurement Challenges Facing Boeing Australia Limited" is a good example of a marketing case study. E-procurement entails the internet utilization by companies to purchase or procure services and goods, ensure the advertisement of goods, manage services, select vendors, organize contracts’ fulfillment, as well as effect payments (Neef 2011, p. 28).

The paper “Ethical Consumerism at Starbucks”  is a  thrilling example of a case study on marketing. Owing to increased activism as well as increased consumer awareness, companies have increasingly embraced ethical practices in support of ethical consumerism. Companies now increasingly ensure that their practices, products, and services are not harmful to society and the environment.

UNICEF has a global presence, implementing programs in 190 countries (Welcome to UNICEF UK 2011). Its headquarters is located in the United States of America (USA). They get funds mainly from donations from individuals, groups or organizations and from the government as well. The UNICEF has several programs being implemented in the United Kingdom.

The paper "Advertising Influence Customers - Specific Brand of Mobile Phone Handsets in London" is an outstanding example of a marketing research proposal. Advertising can be referred to as “the soul of marketing” in the highly competitive global market. The American Advertising Association defines advertising as any form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.

The paper "Adapting Strategy of McDonald’s in the 4 P’s to Enter Saudi Arabia Market" is a good example of a marketing research proposal. The increased integration of major world economies and globalization implies that firms operating in the international market will continue to standardize in addition to adapting to the existing marketing strategies.

The paper 'Marketing Strategies for Apple Inc " is an outstanding example of a marketing case study. The iPhone belongs to the smartphones’ family that is produced and sold by Apple Inc and performs several functions including email, social networking, playing games and video shooting, among others.

The paper 'Marketing Strategy of Samsung Tablets" is a perfect example of a marketing case study. Currently, Smartphone and tablets are among the most commonly used technological gadgets as far as communication is concerned. Speaking of tablets and Smartphone, Samsung Mobile and Apple Inc are the most prominent household names in the manufacture of the same.

The paper "Key Issues of Global Trade" is a good example of marketing coursework. With increased globalization and technological advancement have facilitated increased global trade not only in developed nations but in developing countries. In my view, global trade can be defined as the constant exchange of goods and services across global borders.

The paper "Alternative Mechanisms for Discovering Prices - the Australian Beef Industry" is a perfect example of a marketing case study. Pricing is a lucrative activity that often takes place within an authentic business. The volubility or contingency of any product in the market is demonstrated by its encoded price.

The paper 'Defining the Term Market" is an outstanding example of marketing coursework. The success of business firms seems dependent on the number of customers purchasing their products. However, selling is not a simple task as it involves knowledge and awareness of the target market, the market structure and nature of competition, and strategies appropriate for a particular market structure.

The paper "Perception of Consumers in the Market of Toyota" is an outstanding example of a marketing research proposal. Managing a company is arguably one of the toughest parts of a company. Thus, for a well-known brand to suffer from a severe crisis as a result of problems related to quality products, a company could be forced to recall products.

The paper "Luxury Consumption Motives of Chinese Female Consumers" is a perfect example of a marketing research proposal. Definition of the term luxury is rather wide receiving considerably varying definitions from different viewpoints. Vigneron and Johnson (1999) define it as a good or service that is not necessarily a need but is considered valuable as it brings happiness, pleasure and comfort.

The paper "Evaluating Impacts of Different Promotion Methods on Increasing Sales in Alounak Restaurant " is a great example of a marketing research proposal. Promotion strategies have been adopted by both small and big organization in order to increase their market share, increase sales, provide customers with relevant information about a product or service, differentiate their products and services, and stabilize sales as well as accentuate the value of products.

The paper "Factors Influencing Consumer-Purchasing Decisions in the Automobile Market" is an outstanding example of a marketing research proposal. For any business to achieve success, it is critical that the management understands consumer behavior. This ensures the company has a proper picture of the behavior and market.

The paper 'International Marketing' is a wonderful example of a Marketing Case Study. In the modern-day that we are living with pets has become common and they have become the confidants of most people and mostly the elderly. In countries such as the United States pets are most common among all age groups. Pets in a way provide their owners with both the emotional and physical benefits.