StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19885 essays
Segmentation, Targeting, and Positioning in Automobile Industry Marketing Essay
8 pages (2399 words) , Download 1 , Essay
Free
Weinstein (2014) believes that segmenting the market is essential to identify the target market of a company. So, a company conducts a market survey to determine the important features of each market segment. Niche companies can have one target market while other businesses can have 4 or 8 segments or even more.
Preview sample
Introduce a New Product to a Potential Market Marketing Case Study
6 pages (1874 words) , Download 2 , Case Study
Free
In order to boost profitability, Goodness Superfoods are planning to introduce a product in Coles. Marketing plans of the ‘Better For U! Wild Berries & Yoghurt Bars’ is developed in the current section. This study is divided into three different segments like market support, brand image, and price, and promotion (Trainor, Krush and Agnihotri, 2013).     
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Social Media Marketing Strategy Marketing Essay
6 pages (1886 words) , Download 1 , Essay
Free
Many indicators point towards quick and tremendous changes in companies’ business models and tactics to accommodate the rapid diffusion of social media. Companies like Sony have developed guidelines, protocols, policies, processes, and templates for the use of social media. 
Preview sample
Analysis of the Article by Chandler and Vargo Marketing Article
11 pages (2982 words) , Download 0 , Article
Free
The paper "Analysis of the Article by Chandler and Vargo " is a great example of a marketing article. The article by Chandler and Vargo looks at how context frames the exchange1. According to the article, Context plays a great role in the provision of the services and the co-creation of the market. The influence of context is looked at from the individual actor to the market perspective.
Preview sample
Elfin Sports Cars - Marketing Challenges Marketing Case Study
13 pages (3487 words) , Download 0 , Case Study
Free
The paper 'Elfin Sports Cars - Marketing Challenges " is a good example of a marketing case study. Competition and recent economic recession have posed major challenges even to huge companies like Elfin Sports Cars. The company has been forced to fetch for the market of its products elsewhere in France, Russia, and India.
Preview sample
Analysis of the Royal Bank of Canada and FMSS Mode of Entry Marketing Case Study
14 pages (3988 words) , Download 0 , Case Study
Free
The paper 'Analysis of the Royal Bank of Canada and FMSS Mode of Entry" is a good example of a marketing case study. This report will assess the foreign market entry modes FMSS a multinational enterprise can use to into Mauritius. Issues that may hinder the multinational national from effectively conducting business.
Preview sample
Marketing Information: A Competitive Analysis Marketing
12 pages (3200 words) , Download 0
Free
The paper "Marketing Information: A Competitive Analysis" is a great example of a report on marketing. Marketing a product requires special strategizing in as much as there is no standard procedure of marketing that can be applied to all products. There is a different set of strategies that have to be applied in congruence with the product that needs to be marketed.
Preview sample
Why Should an Organization Embrace the Marketing Concept Marketing
15 pages (4111 words) , Download 0
Free
The paper "Why Should an Organization Embrace the Marketing Concept" is a great example of a report on marketing. Marketing can be understood to be a social process by virtue of which individuals and groups attain the things that they require or want. This is done through the creation and exchange of products and values with others.
Preview sample
Marketing Plan and Environmental Analysis: Greater Union Cinemas Marketing Case Study
12 pages (3526 words) , Download 0 , Case Study
Free
The paper "Marketing Plan and Environmental Analysis: Greater Union Cinemas" is a great example of a case study on marketing. Marketing is ‘the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others’, (Kotler, et al., 23).
Preview sample
Marketing Strategies - La Trobe University in Australia Marketing Case Study
11 pages (2950 words) , Download 0 , Case Study
Free
The paper 'Marketing Strategies - La Trobe University in Australia" is a good example of a marketing case study. La Trobe University, established in 1967 has been offering undergraduate, graduate and PhD programs to both domestic and international students. Australia is a favorite education international destination due to the quality programs that its universities offer.
Preview sample
Evaluation of Entrepreneurship Activity Marketing Coursework
8 pages (2313 words) , Download 1 , Coursework
Free
People had begun to refrain from biking, consequently yielding an opportunity for the growth of these schemes. B&Q started producing power tools that could be used by the elderly after research by the center about the DIY industry indicated that demand for power tools was almost nil within the elderly population.
Preview sample
Consumer Marketing in Terms of Marketing Strategies for the New Economy Marketing Case Study
6 pages (1500 words) , Download 1 , Case Study
Free
Harley –Davidson is one of the companies that have experienced the impacts of consumer marketing in relation to marketing strategies. Consumers are now able to buy products online with all the specifications that they need. This has to lead to improved markets for the company and satisfaction for consumers (Make a payment 2013).  
Preview sample
Google Analysis and PESTLE Analysis Marketing Case Study
6 pages (1793 words) , Download 1 , Case Study
Free
Larry Page and Sergey Brin are the founders of the revolutionary internet browser. Google’s objective was to provide its customers with a quick and easily accessible browser. Google follows the mission statement where they claim “to organize the world’s information and make it universally accessible and useful”.
Preview sample
Distribution Channels of Apple Company Marketing Case Study
6 pages (1915 words) , Download 1 , Case Study
Free
The company would need to invent special technologies by virtue of which it can produce its products at a relatively lower cost. Moreover, it should also expand its customer base to experience economies of scale in production. The prices introduced for similar products by its competitors must also be acknowledged by the company.
Preview sample
The Sunset Senior Citizens Daycare's Mission Marketing Case Study
9 pages (2327 words) , Download 1 , Case Study
Free
The Sunset Day Care Center has the potential to meet all these objectives and plans that it has promised itself to achieve and in the time frame that is required. Through its own funds and the funding that it will apply for and the commitment that its management and staff will input, these objectives will easily become a reality.
Preview sample
Corporate Social Responsibility as a Crucial Factor Marketing Coursework
8 pages (3144 words) , Download 1 , Coursework
Free
CSR can boost the perceived value and quality of a brand, significantly. 70% of consumers would be inclined towards paying a premium price for a product of a company, which is socially responsible. A firm’s repute for philanthropy is more likely to influence the purchase decisions of consumers than those of governments or other organizations.
Preview sample
Corporate Social Responsibility Adds Value to the Brand Marketing Coursework
8 pages (2457 words) , Download 1 , Coursework
Free
The brand’s ‘social responsibility is in fact seen to be unique both in regard to the business segment of operation as well as towards the promises that brand makes with the stakeholders. Brands are celebrated for creating the trust as well as promises though not in direct promises as per se but rather through implication.
Preview sample
Creative Brief Marketing Assignment
9 pages (2354 words) , Download 1 , Assignment
Free
It has general merchandise for children who are young (Mendelsohn, 97). The mission of mother care is to make parents and guardians successful in their childrearing process globally. There are other competitors in the caring business and at present, they are trying to change their standards so that they may outrun Mother Care. 
Preview sample
Market Selection Decisions of PING Anser Driver Golf Club Marketing Case Study
6 pages (1631 words) , Download 1 , Case Study
Free
An event like the Olympics attracts different people to one centre. There are coaches, athletes and spectators. Target market, in this case, depends on the product. The sports shoes, for example, can target the athletes, their coaches, spectators, as well as those who watch the event on television or from the internet.
Preview sample
Toyota Car Company Marketing Case Study
7 pages (2010 words) , Download 1 , Case Study
Free
Today Toyota has claimed the top spot in the automobile industry by knocking off its long-term rivals General Motors (TrueTrends, 2012). In the year 1967, it entered the US motor market, 30 years after it set its foot for the first time in 1937.
Preview sample
Product Marketing Strategy Nowadays Marketing Coursework
7 pages (2031 words) , Download 1 , Coursework
Free
The company can attain its breakeven sales when its revenue is exactly equal to its costs. That is, the breakeven sales signify how many units of washer and dryers the company will have to sell to make up for its involved expenses. Thus, the breakeven point of business is when the net profit of the company is zero (Homburg, Sabine, & Harley, 2009).
Preview sample
A Marketing Plan for Successful Market Entry for Accenture Marketing Coursework
9 pages (2850 words) , Download 1 , Coursework
Free
In the monitoring and control of ideas and strategies as well as measuring its achievement, the company aims to sustain a good focus on customer centrism to safeguard their share in the market whilst tackling the deteriorating customer loyalty. The company deals with unpredictable demand, challenges, uncertainty, costs and risks.
Preview sample
Market Strategy Plan of Company G Marketing Case Study
8 pages (2024 words) , Download 1 , Case Study
Free
The print media and in-person strategy will be adopted by the company as the initial process of promoting the new product to the market. The second-year will see the company integrate the online marketing platform to the existing structure. This will ensure a large number of customers are made aware of the new product.
Preview sample
Carlsberg Polska Company Profile Marketing Case Study
8 pages (2154 words) , Download 2 , Case Study
Free
The first approach will be to structure the portfolio of our products to enhance sales and revenue. The company will, therefore, seek to replace some of the slow-moving local products with more in-demand international brands. This strategy will be based on a consumer survey and the changes that will be made will be solely dependent on a customer survey.
Preview sample
Impact on the Marketing Mix of Qantas Airlines Marketing Case Study
8 pages (2157 words) , Download 1 , Case Study
Free
Environmental factors are critical to the overall marketing mix of Qantas as issues such as global warming; carbon emission, as well as departure taxes, is some of the trends which can hurt the overall pricing decisions of the firm. There are stringent protocols and regulations to be followed by the airlines especially when operating within the EU region.
Preview sample
Description of the Situation of Qantas Company Marketing Case Study
8 pages (2381 words) , Download 1 , Case Study
Free
The company should use advertising agencies to inform its customers about the services and products they offer in the domestic airline. They can achieve this by creating media advertisements on TVs, radio, newspapers, magazines, billboards and in brochures. In making these adverts, they should be clear about what they offer.
Preview sample
Marketing Mix for the US car Market Chery Cars China Marketing Case Study
9 pages (2594 words) , Download 1 , Case Study
Free
The process associated with design, production, distribution and after-sales services has to be improved in order to render them highly efficient. Time is a vital factor; hence, the delivery process has to be quite sound in order to offer customers with best-in-class driving experience (Marcouse, Surridge and Gillespie, 2011).
Preview sample
Performance of Any Particular Company in the Present Day Marketing Coursework
10 pages (2736 words) , Download 1 , Coursework
Free
The adoption process of the consumers in the retail sector includes the awareness of the products, developing interest towards the products, evolution of the products, the trial of the products, the retrial of the products along with adopting the products. In the first step, the customers develop awareness about the product. 
Preview sample
Buyer and Consumer Behaviour: Weet-Bix Marketing Case Study
8 pages (2241 words) , Download 1 , Case Study
Free
Considering the tables (named as Table 4: Demographics - Relationship status), it can be said that the customer profile of Weet-Bix is not different for that of the competition. Demographic median absolute deviation (MAD) for all the five brands is in close proximity (within the range of (2.1 to 2.8).
Preview sample
Entry Plan of Wal-Mart in Australia Marketing Case Study
6 pages (1662 words) , Download 1 , Case Study
Free
The company may even access fund locally as in Australia, the government openly support foreign investment and the United States is one of its major trading partners. To enjoy these advantages, the company will have to form a management group that will have Australian members as well as hire the Australian workforce as its employees.
Preview sample
Thinking in Brand Management of Manchester United Football Club Marketing Case Study
7 pages (2012 words) , Download 1 , Case Study
Free
Out of the sponsorship program, the company will benefit from gaining the reputation of implementing corporate social responsibility (CSR). CSR has become a generally accepted and well-known concept that companies are expected to incorporate. This is terms of having social or environmental concerns in the day the business is being done.
Preview sample
Service Experience Diary and Analysis Marketing Case Study
9 pages (2581 words) , Download 2 , Case Study
Free
The gap between customers’ expectations and their perception of delivered service has become the principal indicator for determining and assessing the service quality of a particular service provider. Based on the analysis, it is recommended that Tahiti’s Restaurant maintain, if not improve, their level of service delivery. 
Preview sample
Conducting a Marketing Analysis for Starbucks UK Marketing Case Study
8 pages (2752 words) , Download 1 , Case Study
Free
In spite of starting operation in the UK and establishing a huge presence in the USA, Starbucks must now consider venturing into the emerging markets. They have recently set their foot in China and India by opening a few stores. They must strategically place their stores all over these countries to earn greater revenues and effectively reach out to the market.
Preview sample
Expansion of a Yoghurt Producing Company in the Market of the United Kingdom Marketing Case Study
8 pages (2262 words) , Download 1 , Case Study
Free
The political authorities of the U.K. have adopted strict open-door policies for promoting international trade within its economy. While expanding its business in the U.K., the company can select the variable mode of entry such as joint venture, direct investments or indirect exports. Over time, per capita income levels of individuals of the U.K. are improving.
Preview sample
Marketing Strategy of Starbucks in the United Kingdom Marketing Case Study
8 pages (2428 words) , Download 1 , Case Study
Free
New product development can be advantageous as well as disadvantageous for a company. New products are generally developed by a company so as to meet changing consumer preference and target a broader audience base. An important aspect that the company needs to consider is the quality of the product, which should be superior or equivalent to the existing products.
Preview sample
Wal-Mart SWOT Analysis Marketing Case Study
7 pages (1932 words) , Download 1 , Case Study
Free
The main weaknesses of the company as outlined under SWOT analysis include labor related lawsuits, high employee turnover, little differentiation, negative publicity, reliance on Chinese imports, global economic conditions, targeted by small biz as a leading retailer, opposition Groups(community, Environmental, Political, Unions).
Preview sample
Global Corporate Marketing Strategies for IKEA Marketing Case Study
9 pages (2543 words) , Download 1 , Case Study
Free
IKEA has managed to create a process of successful internationalization through setting up franchises, joint ventures and wholly-owned subsidiaries. The company has adopted its mode of entry for different markets. For instance, in China, IKEA had entered by setting up a partnership with a local company.
Preview sample
Organisational Behavior Marketing Coursework
8 pages (2277 words) , Download 1 , Coursework
Free
Organizational behavior is the study of employees’ behavior in a workplace setting to ensure that they are able to function and perform better within an organization. A study of the organizational behavior with reference to Bard Pharmaceuticals and Janssen Pharmaceutica will be made with the aim of helping managers and administrators come up with better strategies.
Preview sample
Principles and Practice of Marketing Marketing Case Study
6 pages (1903 words) , Download 1 , Case Study
Free
In this paper, a proposed product line will be discussed in the form of a marketing plan. The firm, to whom this proposed product is suggested, is Microsoft Corporation (and its UK/European branch). The proposed product is an easy-to-use antivirus software suite, packaged together with a self-learning educational kit.
Preview sample
Relationship Between the Components of the Marketing Program Marketing Coursework
8 pages (2752 words) , Download 1 , Coursework
Free
This paper outlines the major conditions that pave the way for the existence of grey markets to be product life cycle characteristics and differing regional supply and demand outlook. These are causes that confirm grey markets to be an international marketing decision-based issue because each of the causes can be rooted in one form of international marketing strategy or the other.
Preview sample
The Selfie Song by the Chainsmokers Marketing Case Study
6 pages (1858 words) , Download 1 , Case Study
Free
Marketing has come to assume crucial significance over the years with regard to circulating and popularizing cultural commodities including music. It includes elaborate planning, promotion, packaging as well as publicity in a way that promotes cultural products by attaching a socially significant meaning to it and thus appealing to its target audience. 
Preview sample
International Marketing Plan of Sony PlayStation Marketing Case Study
8 pages (2162 words) , Download 2 , Case Study
Free
For a product to get fully established in the market, the pricing strategy used should encourage the adoption by the people and compel people using other products to prefer the product. To price PSP in such a way that the Indian market will adopt it, Sony requires using a strategy that has not been used by others.
Preview sample
The World Toy Industry Marketing Case Study
6 pages (2205 words) , Download 1 , Case Study
Free
There are various factors that influence the global toy industry. With the advancement in technology, toy manufacturing companies have been forced to develop toys that are supported by exceptional cutting edge technology. The market is being segmented in order to help the companies to focus on goods that are specially manufactured with the objective to meet the requirements of kids. 
Preview sample
Buyer and Consumer and Behavior Marketing Case Study
9 pages (2450 words) , Download 1 , Case Study
Free
Market share and market penetration are highest for Smith’s in relation to other players in the industry. The greater purchasing frequency for Smith does indicate that more customers prefer to buy this brand again and again. There are even customers who are brand loyal towards Smith’s but even try different brands simultaneously which is often termed as duplication of purchase.
Preview sample
Buyer Decision-Making Process in Relation to Purchase of a New Car Marketing Coursework
8 pages (2203 words) , Download 1 , Coursework
Free
Once the need is identified, the consumer then seeks information on the available resolutions to his problem. The consumer will search for information depending on the difficulty of the challenge at hand. The buyer could already have some knowledge about the particular product from years of using it.
Preview sample
Understanding the Value Creation Strategy Marketing Case Study
8 pages (2672 words) , Download 1 , Case Study
Free
The company tends to provide superior sales services to its business-to-business clients through its well-established web portal. For the purpose of evaluating the value creation strategy of Alibaba.com, the potential market of the company, level of customer services, external environmental impact on it and the key challenges faced by the company would also be analyzed.    
Preview sample
Issues of Ethical Concern Marketing Case Study
6 pages (1769 words) , Download 1 , Case Study
Free
The food industry of Unilever has also initiated and recognized the role of social media which they have used in a manner that suits their objectives best. Thus the ethical outlook and approach for business develop its promotional contents likewise to reach the audience the way that is perceived and interpreted well.
Preview sample
Wal-Marts Operations Management Marketing Case Study
7 pages (2165 words) , Download 1 , Case Study
Free
Operations management is a management area inclined towards controlling, designing, and overseeing the production process. In this procedure business operations are designed to produce services and goods. Operations management encompasses the responsibility of utilizing minimum resources and effectively addressing customer requirements.
Preview sample
Evaluating the Marketing Capability of SMEs Marketing Case Study
7 pages (2345 words) , Download 2 , Case Study
Free
The concept of entrepreneurial marketing is more suited to dynamic environments, thought to improve the performance of SMEs. It is sometimes confusing to judge the interrelationship on generalizations and applicability of both identified disciplines. The strategy remains on how this combined form of marketing can help small businesses and SMEs compete in challenging environments.
Preview sample
The Sales Performance for Apple iPad Air Marketing Case Study
6 pages (1741 words) , Download 1 , Case Study
Free
Each viable solution used in the mitigation of problems identified will include a focus on the introduction of additional value through improvised features and enhancement in the sales performance for Apple iPad Air. The major focus includes a strategic shift in energy efficiency, convenience, and safety.
Preview sample
    4251 - 4300 results of 19885 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us