Marketing Essays

The paper "Strategic Marketing Planning through Marketing Intelligence" is a good example of a Marketing Research Paper. A situational analysis is important in enabling an organization to evaluate its the as-is situation of an organization. This analysis outlines the platform for developing future strategies. The following section discusses situational analysis. 

Warsaw is the most developed and largest market in Poland; it has managed to sustain its growth even with the rapid price increase and decrease. The market has been in a position to strengthen its rental market and develop the mortgage market at the time thus increasing its market area. Many property management organisations have thrived.

The paper "Packaging Is the Marketing Message in the Cupboard" is an outstanding example of marketing coursework. Marketing is a term used in the business to refer to the act whereby an organization strives to further improve its sales through the promotion of its commodities. This is achieved through market research and distribution of goods and services to consumers followed by advertising to the consumers.

In the financial year 2011-2012, the volume of trade between these two countries averaged $ 120,229 million. From this amount, Australia exported goods worth $ 76824 million and also imported goods worth $ 43405 million from China. This was an overall growth of 13.5 % from the previous trading year.

The paper "Internationalization Process of Emerging Market Multinationals" is a perfect example of marketing coursework. Internationalization has been defined by different scholars as the increasing propensity of organizations to operate their business transaction across their national boundaries by packaging their products and services in a way that they are easily consumed by diverse consumers.

The paper "Coca Cola Brand - Consumer Decision Making" is a great example of a marketing case study. This paper discusses the Coca Cola brand. It analyses the influence of internal factors affecting consumer decision making with a close look at Coca Cola. For the last century, Coca Cola has been the world’s leading soft drink manufacturer and has maintained its grip on the market.

The paper 'Consumer Culture as Witnessed in Christmas Period" is a perfect example of marketing coursework. Christmas is one of the few religious rituals that are celebrated across the globe on an annual basis. McKechnie and Tynan (2006, p.133) note that Today, unlike the past, the ritual is also marked in countries or rather cultures, which never had a Christmas tradition.

The paper 'The Aston Martin and the BMW Company Industry' is a wonderful example of a marketing case study. The automobile industry has transformed society for more than a century now. Many companies that developed throughout this period have had their moment of financial success as well as the financial meltdown.

The paper “Aristotle's Four Principles in the Mobile Phone Production Industry” is an affecting example of a case study on marketing. In his book, he evaluates the causes of an idea in four components namely the formal idea, the material, efficiency cause, and the final purpose for the event contemplated.

The paper "Consumer Behavior in the Tourism Industry " is a perfect example of a marketing research proposal. Over the years, the tourism industry has grown and expanded tremendously. In this case, the industry has increased to incorporate new aspects of market perception and management. One among them is increased perception and drive towards enhancing increased customer satisfaction in the industry.

Several heads are put together to get a product or service marketable to the public. These many hands come in at various stages to add up to produce what we have or see at the end of the day as a product or service. We need to note here that people make a company what it is and not the name of the company.

This project discusses the bank’s reasons for establishing itself in the Peruvian economy and the appropriateness of its strategies to do the same. HSBC started operating in Peru as a Greenfield project. The reason to choose Peru for starting the project was that it would be free of any constraints arising from prior activities. It had not operated in this place before. 

The paper "SportUNE’s Strategic Marketing Approach" is a great example of a marketing case study. The primary impetus behind a company’s strategic marketing initiative is to develop new products or novel technologies that enable it to secure a competitive edge over rivals while maximizing returns to investment.

The paper "SportUNE - Marketing " is a good example of a marketing case study. Following the strategic marketing plan (part I), this paper outlines the strategic marketing plan (part II) for SportUNE. The plan helps to understand the process of formulating, implementing and measuring marketing strategies and enhance the understanding of the various strategies for new market entries.

The paper 'The Principles of Product Development Flow' is a wonderful example of a Marketing Essay. The elementary meaning of facility, it is the space where business functions take place. The design, on the other hand, it's the layout of the place itself. The design has a great impact on the work approach and the workflow information through the system and materials (Heragu, 2008).

The paper "Recognizing the Importance of Brand Awareness" is a great example of a Marketing Research Paper. There is a lot of evidence supporting the importance of brands to the success of a business. The growth in popularity of online shopping has also further elevated the position of the brand with regards to influencing purchasing decisions (Al-Shatnawi, et al., 2015).

The paper "Applying Qualitative Methods to Marketing " is a perfect example of a Marketing Research Paper. The assessment of the feelings of restaurants in Australia about Menulog can be best obtained through qualitative marketing research methodologies. Qualitative methods are useful in collecting comprehensive details on information concerning the intentions of respondents. 

The paper "Strong Brands And Corporate Brands" is a great example of a Marketing Research Paper. The objective of the Pepsi brand audit is to assess the health of the brand, expose its equity sources and suggest ways to leverage and improve the equity in question. In other words, the audit focuses on making Pepsi more successful as a company (Beach, 2013).

The paper "Equity Mode of Entry Techniques " is an outstanding example of marketing coursework. An organization that wants to succeed in the business must consider the concept of entering into the global market. It is because of the competition in the domestic market as well as technology developments.

The paper "Marketing for Birmingham Barge Trips" is an outstanding example of a marketing case study. To undertake an effective marketing audit, it is important to examine both internal and external analysis of the business. External analysis is a process involving scanning and evaluation of different external environmental factors for the business; consequently, the process determines the performance, positive, and negative trends affecting the business.

The paper "Motivation of Women for Attending Sports Events" is an outstanding example of a marketing research paper. To identify and explore factors that motivate women to attend sporting events. To ascertain if the varied motivators suggested by previous studies such as geographic, socio-demographic, individual preference, attractiveness and accessibility of the game contribute into making women attend more sports events.

The paper “Build Future and Live in It - Hybrid Car PR Pitch with Creative Content and Market Justification” is an impressive variant of research paper on marketing. Duanji Autos of Japan is a pioneer and trendsetter of hybrid cars for women drivers. Duanji This hybrid car is marketed as a fashion hybrid car for women. Duanji has its outlets with over 50 locations in Europe, the US, and Africa.

The paper "Market Analysis of WiMax System 802.16e Introduction to Uganda" is a good example of a marketing case study. There are a number of factors that should be considered before making market entry to an international country because of the risks associated with a new country and market.

The paper 'Airline Marketing Service by Domestic and Foreign Firms' is a great example of journal articles that explain how to make a marketing that will help companies penetrate the market. The market plan will help even the new companies to have a share in a competitive market. The journals give the steps to follow while making good marketing in every industry (Stewart 2006). 

The paper "Consumer Behaviour: Personality and Lifestyle" is a perfect example of marketing coursework. The effects of consumer behavior have been important in economists’ research areas for the economic impacts that came with the phenomenon. Despite the numerous research activities, scholars have only been able to produce the beginning stages of the theories that systematically explain consumer behavior.

The author of the following paper gives detailed information about print advertising which would be the best manner to get our message to the audience while other methods can be used after some time. Regardless of the medium, the message should be focused on health issues and the comparative health benefits of the product.

Actual prices of individual securities already reflect the effects of information-based both on events that have already occurred and on events which, as of now, the market expects to take place in the future. In other words, in an efficient market at any point in time, the actual price of a security will be a good estimate of its intrinsic value.

The study will focus on the impact and effectiveness of search engine optimization (SEO) and associated behavioral targeting aspects in the marketing strategies. The research design is descriptive in nature focusing on search engine optimization (SEO) as the main medium of internet marketing.

This seemingly inconsistency should not confuse, as what this means is in an efficient market the best possible arrangement has been achieved, and there is no room for further welfare which also implies that there is zero wastage in the economy. Market structure that is prevailing state of competition determines prevalent efficiency in the market.

One of the factors affecting the Tobacco industry in the UK is based on the fact that companies selling Tobacco are heavily taxed, because of the need for reducing its consumption. This is because of the negative perception that Tobacco is a health hazard, and it has the capability of causing chronic diseases such as cancer, kidney failures, etc. 

The paper 'Restaurant Module and Menu Development' is a good example of a Marketing Case Study. Generally speaking, a menu is a list of foods available (in a restaurant, in this case) to be served to the customers. Menus have their history, and every restaurant is made unique by the type of menu it presents (Nicholson 2010). 

The paper 'Radical Brand Evolution' is a great example of a Marketing Assignment. For a long time, there has been a general belief that firms should strategically position themselves in the market to tackle rising competition from emerging players. Most marketers base their reasoning on the fact that positioning creates a positive impact on brand image to the customers and stakeholders. 

The paper 'Analysis of Nivea Body Advertisement" is a perfect example of a marketing case study. This case study is based on the ‘Nivea Body’ advertisement that was published by the product’s manufacturer BDF Beiersdorf in a South African Magazine by the name True Love Magazine. By analyzing the content of the magazine, it is easy to tell that its prime target market is the young professional woman who is concerned about body image.

The paper "Chatime and Street Beverage industry " is an outstanding example of a marketing case study. The Street Beverage industry has been one of the most booming industries in Australia despite the high staff turnover issues in the industry. In order to adequately analyse this industry, this report uses Porter’s Five-Forces Model which encompasses Buyer Effect, Supplier Effect, Extent of Rivalry, Impact of Substitutes.

The paper "Factors that Drive the Use of Social Media Marketing among Australian Start-Up Companies " is a great example of a marketing research proposal. Marketing is one of the most important organizational functions. Companies use marketing as a means of reaching out to new markets as well as maintaining the customers who are already buying their products.

The paper "How to Counteract the Bad Publicity of Holden Australia for Its Closed Down" is an outstanding example of a marketing research proposal. Since its establishment in 1856, Holden is a private motor company that has been invested in the manufacture and supply of motor vehicles in Australia and throughout the globe (White, 2015).

Marketing looks to exploit the gap between the ‘action’ stage of the AIDA model. AIDA stands for awareness, interest, desire and action phases under which a buyer goes through before he actually performs ‘action’ and buys the product or uses the service for satisfying his need, wants, or desire. 

They cater to the middle-income segment and have apparel for men, women, and the children apart from complements and home care products. they do not use advertising and their commercials can never be found on billboards or television. 

This is followed by a discussion of some facets for cross-cultural adjustment for managing multi-cultural teams, coaching for repatriation, building teams in international contexts, pre-departure expatriation training programs, sponsorship programs, and social activities, and building high-performing global teams. 

In accordance with Kline (2005, 141) marketing focuses on ‘the relationship between sellers and buyers, generally companies and consumers, in a process that can be both cooperative and competitive’. 

Thus, Wal-Mart is facing a great and risky business challenge in India. It has to be careful enough not to deviate from cultural regulations and norms as it is already facing reservations from patriotic political parties and local retailers being only foreign. Any more deviation might repeat what happened in Germany.

The interventions are in the form of taxes, tariffs, non-tariff barriers, and subsidies, and the inter-government managed trade pacts like the North American Free Trade Agreement (NAFTA) and Central America Free Trade Agreement (CAFTA) to name a few.

The paper "Enhancing Employee and Organizational Performance" is a great example of a Marketing Research Paper. The report is a market research plan for a ZARA which is a retail shop dealing with Spanish clothing and accessories. It is aimed at establishing customer service feedback. The concepts of a mystery shopper will be used for the purposes of collecting the data.

The paper “Marketing in the Hospitality Industry” is a  meaningful example of a literature review on marketing. In the hospitality industry, the success of business partly depends on the number of guests visiting a given hospitality outlet at a time. Even if a hotel, restaurant, or a pub offers a state of the art service, an entrepreneur will only benefit if guests avail themselves for such services.

The paper "There’s Nothing like Australia" is a perfect example of a marketing assignment. The client is Australia and it has launched a worldwide campaign for tourism in Australia through Tourism Australia. The campaign is ‘there is nothing like Australia’ which is mainly meant for consumer marketing. It was launched in 2010 and it features the recommendations made by Australians about destinations to go for holidays in Australia.

Its wilds contain information on any issue, including those that are of interest to professional advertisers, for example, according to a comparative assessment of certain brands, including Pepsi.

PFC shall start its operations at Limassol, the second biggest city of Cyprus, and the biggest port in the Mediterranean transit trade. Cyprus has an open, free-market, service-based economy. This country’s accession as a full member of the European Union as of May 1, 2004, has been an important milestone in its recent economic development.

The current paper refers to the marketing strategy used by Pure General Insurance, a firm that was established in 1922. Until today the firm has managed to retain its position in the market; however, the severe turbulences within the local and the international market had their consequences on the firm’s performance in the last years.

The four-pronged attack that a marketer must implement in order to make a mark in a new market is aptly embodied in this matrix which clearly identifies between existing products and new products and existing markets and new markets.

The paper "What Factors Encourage Customers to Buy Products Online" is a perfect example of a research proposal on marketing. The consumer has a wider choice of avenues to use when purchasing products or services. The consumer can physically visit traditional brick and mortar store, he or she can make orders through telephone or email, or better still the consumer can make online purchases.