Marketing Essays

Pricing strategies play a significant role in marketing efforts, and the differences in pricing strategies are bound to happen as operators have to fight a more complex pricing with more varied pricing plans and greater subtlety of pricing options and use of techniques because of operating in a “smart industry” (Pricing Strategies, 2006).

Apple Hosts are also the employees of the company and they are responsible to gather technical feedback and forwarding it to the Apple group and they also identify suitable content for Apple's knowledge base. Apple Employees assist the users in the company’s products and they are the volunteer personnel participating in the forum.

The report starts with a discussion on marketing in a global world, the various aspects that influence the marketing mix and strategy of any organization. Market segmentation and its importance to target the appropriate market is discussed. Branding and its peripherals are explained. A comparison between the brand logo and a competitive brand logo is done. The marketing mix of one of the products from caterpillars is scrutinized and analyzed.

Kentucky Fried Chicken or commonly known as KFC has been in the industry for a long period of time now. The company has been able to spread its operations to over 90 different countries across the world. KFC has become every house name and the recognition of the brand and its various products are wide and well known. The company caters to a niche market and focuses on customer satisfaction at all levels of the company.

Nowadays, in order to survive the challenges imposed by the current economic scenario and market situation, many companies are introducing innovations in their products in order to add more value to and operate profitably at each stage of production. Every product has a certain lifetime. And these products pass through different stages of introduction, growth, maturity and decline.

Today’s consumer is entirely different than the customer of past decade and organizations now increasingly find it difficult to meet the changing consumer needs and demands. As a result of these changes, marketing as a concept has changed radically as old concepts of focusing on 4Ps has now changed. Companies now focus on the brand building which is slowly overtaking the traditional manners in which organizations use to market their products.

In future, the global entertainment industry would be most prominently driven by China. The industry would also have to adjust itself along with the changes in technology and trends in consumer behaviour. It is also seen that the entertainment industry is confronted with stiff competition from the cultural and sports sectors. These two sectors have been increasingly growing in terms of popularity and consumer spending.

The international advertising may comprise developing a corporate image or promoting a global brand. It can also be used for introducing products and services on a regional basis. Peebles and Ryans assert that the most important issue in international marketing strategy is whether to go in for a global or regional advertising campaign.

One shortcoming of the model exists in the fact that how to differentiate a changing organisation from a learning organisation. An organisation can be a changing organisation which goes for radical or incremental change, initiates a whole business process reengineering but still cannot achieve success.

The product will be sold in the Australian market which will be divided into geographical segments. Our products will be manufactured in Australia and in the beginning we will only sell in Australia and overseas (if the customer accepts to pay shipping cost). The specialized traders and importers will be also attracted to distribute our products through their channels.

Consumer satisfaction is a post-consumption evaluation (Test and Wilton, 1988) of the product or service acquired. According to Kazak and Remington (2000), meeting tourist’s expectations through experience considerably impacts on the tourist’s choice of the holiday destination, the satisfaction from a hotel's products and services, and the decision to visit the destination in the future.

Over the years, P&G effectively develop consumer intimacy through the use of customized marketing campaign. A customized marketing campaign enables the company and advertisers to work together and come up with the best strategy to make the target consumers respond positively to its advertising and promotional activities.  

The company continuously outperforms even the majority of its large-scale competitors by maintaining a low-cost pricing structure and by outsourcing internal staff responsibilities. The company experiences tremendous growth with each passing year, making it a powerful competitive entity in the European market.

A natural monopoly is more advantageous on the part of a business enterprise in the sense that the company has the power to dominate the entire local market. In the absence of government intervention and regulation, the company can easily dictate the price in exchange for the product and services they offer to the public.

Industry opportunities and threats were identified after analyzing the external environment using Porter’s five forces model. The company’s strengths and weaknesses were also identified using the value chain and financial analysis. The third part was devoted to the preparation of corporate strategies bases on identified industry opportunities,

Consumer behavior is what the whole marketing theory and concepts are based on. By studying consumer behavior, marketers hope to find the reason why the consumer wants to buy a certain product. It aims to help and identify how people make their buying decisions and also the factors that influence those decisions.

An advertisement refers to a means of communication that is paid via a medium that is non-personal where the person sponsoring it is identified. It has its massage controlled to a certain extent. Advertisements can be talking about sponsorship, underwriting, placement of a certain product or even creating general publicity to the public. Advertisements can be delivered through several media modes such as radio, internet, magazines and television.

Through an effective word-of-mouth advertisement, it would be easier for Nissan U.S. and Germany to grab a portion of market share in the automobile industry. As part of the emergency strategy, Nissan should create a strong customer complaint service to enable the company to resolve some technical problems before it goes out to the public.

Aside from the use of traditional marketing communication techniques such as the typical face-to-face communication or public relations (Fulk, Schmitz, & Steinfield, 1990: pp. 117 – 140), Nokia’s marketing manager should consider integrating the traditional marketing communication strategies with modern ones particularly the use of the online marketing.

Brand loyalty is easily acquired by retailers due to the uniqueness of private label products and services, as compared with products of national brands that are sold and bought all over the country. In this regard, brand loyalty is another imperative benefit of selling private label companies in different retail outlets.

If to analyze the two models we will clearly see a lot of similarities between the conventional model and the real-world model. Both of these models consist of a series of processes that eventually lead to making a purchase. This means that making a final purchase is not a random behavior but there are other processes associated with it. Similarly, both models rely on information search, evaluation of alternatives, and post-purchase behavior.

Public relations refer to the practice whereby organizations manage their communication with the members of the public. It provides an opportunity for the public to learn more regarding an organization’s activities and other information that can help them to improve their quality of life. Even though different information and news are understood differently by the public, an organization gains from the exposure.

This project is a research on the buying behavior of university students while buying laptop products. In this study, a survey was conducted to investigate the thoughts of male and female students regarding the importance and costs of laptop products. It was found that most university students own a laptop computer and that students tend to consider the following features as important in a laptop. 

Moreover, the researcher will endeavor to identify any changes in marketing strategies of the restaurants that contributed effectively in extending the period of survival of such businesses in the UK. Finally, the most important goal of this research is to relate findings with examples from ground realities that will ensure a practical perspective of the statement effectively.

Future research should allow ample time to plan, conduct, evaluate, allow for feedback, findings, and to put the solutions of the findings into action.  As time seemed to be a factor and did not give much leeway for situations and issues that arose more planning, promotion, and timing should be allowed in future research. This will accommodate some of the setbacks that were experienced in this study.

Access to the panel can be provided through phone or online chat and if required, a small fee can be charged from buyers for using the facility. Quality of eBay services can also be measured through satisfaction surveys of customers. These surveys can further pinpoint the main areas of concern for the business.

I believe that people will never forget about the services given by service-based organizations like restaurants, beauty parlours, consultancy firms etc. And when it comes to the restaurant or the food industry you have to put your ‘Customer first’ or ‘Customer is the King’. I have learnt that hospitality is the most important thing after the food quality.

Marketing is a very comprehensive and ever-changing term. Its latest definition by the American Marketing Association is “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The target market for Southwest Airlines is that segment of the market who wants to reach their destination on time with the minimum cost possible. The primary target market for American Airlines is the corporate flyers who are seeking to fly for their business needs. High-spending people who are young and single are the target market for Korean Air who want true luxury filled flying experience.

Again I asked about the colorful decorations both in and around the cabin. She has explained the importance of color in advertising to me. “BLACK suggests authority, power, boldness, seriousness. BLUE suggests security, authority, faithfulness, and dignity. BROWN suggests richness, politeness, helpfulness, and effectiveness.

The Internet, Intranet, and call center technologies have changed strategy and marketing strategy practices. They have sparked the growth of new types of business and have affected the business models, strategies, and tactics of competitors, across industries and sectors. One sector that has profited from this technological revolution is retailing.

Historically, two approaches were adapted to regulate the financial services industry i.e. multiple institutions overseeing the industry and single-institution performing the same job. Both approaches have their limitations and strengths and historically, it has been observed that countries adapted both these approaches with a certain degree of failure and success.

For example, the weather conditions in England are fairly unpredictable with warm summers and cold winters with a fair bit of rainfall throughout the year which gives scope for varieties of body lotions. Light body lotions are basically used in summer along with heavier moisturizer to protect one’s skin from dryness.

The company will have to come up with the cost of gaining an additional customer then calculate the estimated amount from the multiplication of the number of customers and the cost. This method is accurate and also depends on the accuracy of the data. Objective and task method is the appropriate method of determining the budget allocation. This is because the company will need to evaluate its progress.  

Hotels and other service provider’s facilities are characterized by congestions, limited space, poor air conditions, and high levels of environmental pollution. This has negatively impacted customer satisfaction on the services provided leading to most affected business service providers in these sectors losing customers (Christopher Lovelock). 

Selecting appropriate media can minimize the cost but maximize the effect, it is popular to advertising on the movable billboard at every bus stop. The cheapest advertising might be the advertising balloon or giving tissues with the advertisement on the packaging. However, it is not suitable for TESCO’s brand images.

Heuristics are often referred to as the rule of thumb imprints which people use as a means of taking a consumer-centric decision. Consumers are driven by certain fixations that they feel are perfect to be executed and hence they pay attention towards attaining a commercial good while remaining in the confines of their avid fixations. 

Fashion consumers believe that class and style are some of the most significant aspects when it comes to buying what they eventually seek to purchase. They are of the view that fashion is not a long-lasting entity and hence it should be treated as such because it wears out with the passage of time.

A thorough analysis of the marketing program of Red Bull concludes that initially the company was established to produce a single product, but later it started to slightly modify its energy drinks to different types. Presently, Red Bull is having a large number of customers across the globe from more than a hundred countries.

The concept of imagery in today’s society is one that is also a known paradox.  The speed of the images and the ability to analyze at a faster speed is one that is creating several detriments to society.  The acceptance of the images in terms of immediate recognition, lack of analysis and the manipulation of images and context all become problematic.

The market is a place consisting of different people organizations having different needs and wants and they possess the ability and willingness to purchase goods or services to satisfy their needs. A group of people in the market sharing similar characteristics of purchasing the same products to satisfy their needs is called a market segment.

The location of their hotel is in Singapore, which as a business destination has numerous benefits which are required to be tapped in order to get the Jenkins family-run hotel business back on track. Singapore has over the years been ranked as one of the best locations for undertaking any business venture. The economic environment of Singapore is based on trade. They have been considered as one of the world’s strongest trade nations.

The fast-food industry should have NGOs of their own or perhaps they should support NGO’s which have similar causes like theirs. For instance, McDonald's and KFC both are supporting NGOs. As Gelder claims these firms should devise attractive marketing strategies especially on child children’s products and the proceeds from these can go to the NGOs.

Thе NFL uses а great deal of advertising during games to market thеir products to thе public. During games, you see commercials advertising NFL licensed apparel with thе players thеmselves wearing jerseys аnd hats. Knowing that thе people watching thе games are fans, thеy reach thеir target market every time а commercial is shown.

In most cases, such an online community makes use of blogs, message boards, Wikipedia, product reviews, podcasts and other online forums all of which forms the gateway for discussion, criticisms, suggestions and encouragement. One of the reasons for promoting new media marketing is that old advertisements have lost their charms. 

Being a mass campaign, this advertisement has achieved a successful outlook as an authentic information deliverance platform. As a doctor explains the benefit of the vaccination the information is heard to in deep belief. The advertisement has very well utilized the variation and the voice strength of the narrator to reflect authority.

The market analysis investigates both the internal and external business environment. It is crucial for Coca-Cola to carefully examine both the internal and external aspects concerning it’s business as both environments will have influential traits in relation to Coke’s success and survival in the soft drink industry.

This is because, unless the customer develops a belief towards the salesperson and considers him responsible enough to perform his duty, the former will not be able to convince the latter to buy his product. Thus, before venturing to sale any commodity or service, it is necessary to be able to present oneself in a proper way, so as to impress the consumer.

Social marketing is an effective tool for achieving specific behavioral objectives for social good by using other techniques and concepts. Sometimes it is only used to get viable marketing practices to get noncommercial ambitions. So the main difference between social and commercial marketing is that the basic objective of social marketing is “social good” whereas in the case of commercial marketing the sole purpose is to get “finance”.