Marketing Essays

The most important criterion for potential franchisees is the level of acceptance of the British market regarding the eating out schemes. A report published by Mintel in 2005 (August) showed that ‘the eating out market is anticipated to grow significantly between 2000 and 2005, rising by 25% to reach £28 billion.

There were more than 23.9 million people who visited the park from the year 2009. Six Flags owns various spots for fun activities, water parks, and fun parks in the US (Themeparkpost.com, Aug 30, 2012).

Some enterprises face challenges in exploring new international markets because they lack well-developed marketing strategies. In this regard, companies rely on the diversification of functional groups of management to help in the collection of adequate data and information to enhance their survival in the competitive business environment

The effective and strong leadership in any organization is required for better public relations. The two-way communication process must be encouraged so that the gap between the company top management and the consumers would be narrowed down and public relations would be improved. The staff must be trained in basic principles of public relations like problem solving, creativity, inter personal communication, logistics, facilitation and research.

If you’ve been yearning for the activities, you can get the best goods from the company. A product produced by GoPro is designed for people interested in entertainment activities. GoPro is known for producing goods that will be relevant in filming and other entertainment activities.

Retail shopping has changed the traditional shopping customs by introducing a western shopping culture through product variety and modern store formats. Retailing grocery is an intensely competitive, low-margin, and high volume industry that has evolved over the years and is now dominated by chains utilizing the latest technology.

The knowledge gap indicates the gap that arises due to not properly understanding the customer expectations, whereas the service design and standards gap arise due to improper selection of service designs and quality standards. The service performance gap arises as a result of not delivering to the service standards.

Agricultural marketing orders were legislated to allow farmers to hoard their farm produce to stabilize the market. The marketing orders put a ceiling on the number of products produced, handle surpluses, inspected the commodities and change the commodities to meet market requirements. The orders covered thirty-five fruits as well as vegetables, nuts and specialty crops. Marketing agreements were also developed.

Forever 21 is a well-established brand in many countries around the globe. The Chinese market can effectively be targeted by choosing the right market segment(s) and carefully catering to their requirements, tastes and choices associated with their cultures. Positioning plays a key role in establishing the brand in the minds of the consumers. Strong brand positions would lead to higher growth and sales for Forever 21 in the Chinese market.

In the game plan report, the components of the marketing mix determine the product’s development or downfall. Various factors of the marketing mix like the product, pricing, place and promotion have been discussed and their limitations in our firm have been analyzed.

Word Of Mouth marketing using the brand’s current customers would also influence the target audience as they are highly image-conscious and trust their peers more than others. What is more, Fruit Winders already has a positive image (especially with the mums) as far as health benefits are considered. 

Its history began in 1924 when it was created as a branch that specialized in the design of military aircraft giant Huff Daland.

The primary reason for this research is that Lin Ye Daxue wishes to understand exactly what the level of satisfaction is among the attendees at the conference. However, the university will recognize how difficult it will still be to identify exactly what actions will increase the value of the conference.

As has already been established this is only a pilot survey conducted to know the trends and preferences of a sample population although it could be said that it has been authentic and free of statistical variances and errors since the data were fed into computers and the data analysis and results were free of manual or statistical errors.

The marketing plan involved in the promotion of the particular product should focus on the following issues: a) limitation of the cost of advertising (at least for an initial period in order for the profits from the selling of the product to pay-back the expenses made for its acquisition and its promotion in the market).

Finally, one of the most important aspects of keeping employees happy is the benefit plans offered tot hem.  Health insurance is such an important feature to any company’s benefit plan such as many people work at certain companies strictly for the benefit of retaining healthcare benefits from them and their families.

The digital era fuelled novel business opportunities and the continuous evolution of online business channels has made multi-channel retailing a reality, with the customer now placed at the forefront of business strategy. This has propagated discussion with regard to the need for businesses to adopt a customer relationship-oriented approach in order to create value in marketing.

The strategies include: determining the best marketing mix and assessing the environment using PEST analysis to establish future opportunities, threats. Determining the marketing mix ensures the firm is able to satisfy target market segments. A marketing audit to evaluate the effectiveness of strategies in accomplishing objectives is essential. 

It is one to in reality discover and calculate the customer’s needs and wants but to attain desired outcomes these answers need to be interpreting into corporation language. Therefore, the corporation is supposed to focus on what is incorrect with the obtainable product or services and try to appreciate what the purchaser actually needs.

Typically, export is used for trade or sale and it, therefore, is an important part of the international trade. The export goods and services are generally targeted for foreign consumers, and these goods or services are provided by the domestic producers. In simple terms, export is the marketing of goods and services produced in one country into another country.

According to the American Marketing Association, integrated marketing communications (IMC) is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” (marketingpower.com). Advertising is an integral component of marketing communications in the fast-changing in the fast-changing world of the commodity market.

To prevent monopolies from forming, the government creates industrial policies such as antitrust laws. These antitrust laws are formed to provide disincentives for companies to resort to monopolistic tendencies within their given industries. The antitrust laws prohibit any company from creating a cartel to get hold of the price and output within the industry.

The impact of magazines on the self-esteem of young women, as they compare their body shapes with the “perfect” ones of models, seriously needs to be denounced. The myth about beauty will be broken by revealing the real benefits media enjoy by impacting the values of women. The paper also focuses on identifying ways through which this insecurity can be prevented or remedied. 

In the 20th century, the economy was inclined towards the production side, the competition was not severe, and awareness regarding the products was not significant due to all these factors, the producers were somehow able to victimize the consumers through their advertisements. Corporations, not individuals, were in power. The tables turned when the world was passing through the mid-20th century.

Purchasing the Mortloch hotel was only the beginning of this diversification. Marketing the location and the facility itself is another side of the story. With successful operations handled though, it could be expected that this branch could well become one of the most unique branches of the PDR Hotels and Resorts group around the globe. 

Marketing is the business discipline responsible for attracting customers by delivering a message about a product in order to persuade the customer to make a purchasing decision. The job description of the marketer involves creating a marketing program or plan to achieve the company’s desired goals (Kotler, 2002). 

London has been awarded the right to host the 2012 edition of Olympics and it is no mean feat. Every British citizen must feel proud of this achievement. In its quest for winning the right to host it in the first place, it defeated a number of significant cities which also included Paris – considered a hot favorite for it.

Tourism marketing involves an analysis of the tourists’ requirements, product planning according to tourists’ requirements, and promoting the products through advertisements, promotions, and contacts. The tendency among tourist firms, mostly, is to neglect marketing planning and policy, which is very crucial for attaining a strong competitive and growth-oriented position and the resulting success of a marketing strategy.

Communications of new policies and procedures would have to be done in a manner that would allow all stakeholders easy access. Therefore writing new ideas and displaying them in a prominent spot on a weekly basis in an allotted area for all team players to peruse is crucial to the success of this organization. 

The first one focuses on the competencies of the product/ company and the second one prepares a facilitating background environment within which it operates. The first one defines the market factors and basically involves intermediate markets, private agreement, economic transactions, and exchange of goods. 

Both Toyota Land Cruiser 200 and Subaru Forester used a similar marketing communication approach in order to reach its target consumers.  However, Subaru Foresters’ television advertisement seems to be better than the advertisement set by Toyota Land Cruiser 200 because of the way it delivers its marketing information to its audiences.

The promotion could increase the sales and profitability of the company given that the average number of customers who visit Starbucks store outlets between 11 a.m. to 1 p.m. is low as compared to the rest of the business hours. To enable to remain profitable in the market, the company should avoid saturating a specific geographic market. This will allow the company to maximize the business operation in each Starbucks store outlet.

The recruited survey sample will consist of a wide variety of citizen and businessperson demographics, encompassing the responses of 50-100 consumers in the UK. Each surveyed respondent will be shown several pieces of marketing literature and asked to respond about various brand features (both Olympics-based and other sponsor brands).

The market strategy of an organization enables it to utilize the available opportunities thereby facilitating its expansion capabilities. Segmenting, targeting, and positioning are significant in ensuring that the company’s competitiveness in the market is enhanced through the provision of products and services which correspond to consumer demands. Gillette is the most successful company in the safety razors amongst other sanitation products.

This static competition explains why in marking out the boundaries within the supermarket sector, there are numerous problems that oftentimes arise. When trying to capture a large market, especially during the peak periods of the year, most supermarkets tend to lower their prices in comparison to that of their rivals in a bid to retain and get more customers due to the competitive advantages that they seek to leverage within the market

There is a danger of information overload and that management should not become totally reliant on the findings. There are a number of research methodologies available to a marketing manager, all methods are valuable in their own way but will blend with each other for better strategic decision making. 

Classical conditioning is a type of learning that occurs when a neutral stimulus becomes associated with a stimulus that causes a reflexive behavior and in time is sufficient enough to produce that behavior. Operant conditioning is the learning process that carries along with it the consequences of previous learning. 

The UK soft drinks market is undergoing a transition as consumers lay greater stress on health and well being. The market for carbonated drinks has thus been reducing while the market for bottled water and juices is increasing. Today the consumer is well informed and they are increasingly aware that carbonated drinks contain excessive levels of benzene (DBR, 2006). 

Indian culture is profoundly influenced by the notion of homo hierarchus that is derived from the caste system. The caste system is unique to India in which graded inequality is legitimate. The norms and values of Hindutva are also being propagated widely as part of Indian culture such as the reproduction of Brahmanism.

Arguments that a highly informed marketplace might become easily bored or irritated with such advertisements is valid, however, causing information based ads to contribute to levels of information overload experienced by the modern consumer.  It is only in this context in which the emotion-laden advertisement gains advantage in its ability to entertain and distract.

The advertisers of fashion and other goods are certainly a part of the problem when it comes to Anorexia since their idealized picture of what a woman should look like is nothing compared to what women in the real world are used to. The images used by the advertisers may push women into believing that low weight is the ideal of beauty and attractiveness while normal weight is nothing more than being a failure as an individual. 

The process of benchmarking outcomes first requires the identification of the benchmark. This ensures that the information is correct. In many cases, benchmarking involves partnerships with similar or consolatory organizations to develop a set of common operational definitions, characteristics, and statistics. The collected information is examined using several analysis techniques, such as a gap analysis to define holes in order processing.

Using the SWOT-PESTEL situational analysis model, an assessment of the U.S. Army’s marketing strategy is conducted.  The discussion established the bases for an objective study of the previous campaign and why it was not effective, and the assessment as to whether the new campaign would be more effective.  

It is no secret that advertisements are trying to get us to buy something. Although today’s consumers feel much more sophisticated in their ability to spot the obvious ploy, the truth is that advertisements and their designers have kept pace with these changes. Their even more sophisticated use of images, colors, text, and placement is designed to circumnavigate our logical defenses.

The viral model is a compendium of insights and concepts embedded in the traditional notions of public influence, such as word of mouth, diffusion of originality, and public relations, which acted in response to two main events in the 1990s: the greater distrust toward mass marketing and the invention of the Internet (Mathieson 2005).

The modern world and modern marketing techniques allow companies to take some unique ways in which their brand can be identified as unique amongst the competition. Although there are many ways to do this, branding on the internet and artistic advertising come across as the most outstanding methods for getting a better position for any given brand.

Abbey National had achieved this success only by having a good commitment and sincerity towards its customer and having a flexible working environment to its organisational staffs that are the backbone of the firm. All these initiatives had helped Abbey National to perform efficiently and retain a satisfied customer base for a longer period of time.

International Marketing creates new challenges and provides new opportunities in every sector. The market is affected by macro changes like government regulations and policies and demographics. Other complexities and uncertainties include consumer behavior. There can be shifts within the industry itself like globalization and technological advances which alter the marketing strategies.

To ensure that the focus groups came up with relevant and accurate research carefully chosen criteria would be needed to select the membership of each focus group. One simple method of obtaining potential members for the Waitrose wine focus groups would be to prepare questionnaires for recent Waitrose customers to complete.

Services are products that, like goods, could also be produced and marketed. There are some major differences, though, between a product-good and a product-service. A service is essentially an activity done for the benefit of a person or a thing. Services are intangible, which is why services marketing is sometimes called “selling the invisible”.