StudentShare solutions
Got a tricky question? Receive an answer from students like you! Try us!

Essay example - Strategic Marketing Master

Pages 11 (2761 words)
Download 0
Marks and Spencer has been regarded as one of the most recognisable brand names in the world. In UK, the company has the reputation of being "the most trusted retailer." These exemplary remarks given to Marks and Spencer are only part of the big picture. Indeed, the desire of the company to become the leader in the industry has transformed the organisation differently…

Extract of sample

At present, it is unclear whether Marks and Spencer has an established market. Also, it is evident that the products of the firm are still far from establishing a permanent image in the minds of the consumers. It is important to segment the market and decide a particular group that will serve as the target market. Moreover, the marketing team needs to reconcile the attributes of products perceived to be ideal by the consumers and the attributes of the products as developed by the company.
The other marketing initiatives necessitate the identification of the price, promotion, product, and place. Mixing these aspects will improve the marketing strategies of the company. It is imperative that Marks and Spencer needs to take advantage of its strengths and limit the negative effects of its weaknesses. Marketing ideas have to be done using creativity with the inclination to use the fundamental tools and concepts.
In viewing the resources of the company, it is important to determine the assets that Marks and Spencer have at present. Although the data only provides consolidated assets, it is sufficient to define the capacity of the company to improve its performance. Overall, the assets of the company are higher than the total liabilities. The net assets of the company have increased from 2005 to 2006. ...
Download paper
Not exactly what you need?

Related papers

Marketing Strategy Master Essay
Its major product is a business software that is fitted to every need of Sage clients.…
11 pages (2761 words)
Marketing Mix Master Essay
However, Price can be counted in a different category than these approaches. This is because of the nature of the factor price and its effects on the other three Ps of marketing mix. This essay would further describe the marketing mix in terms of all four Ps. And it would conclude as to if the factor of price is very important in the marketing mix. Furthermore it would help the readers to…
8 pages (2008 words)
Strategic Marketing Master Case Study
As regards its regional competitors, Carrefour is currently Migros' biggest threat. By 2005 it was operating 12 mega, or hyper-markets in Switzerland, with net sales totalling 402 million. Added to that, there is significant incoming competition from Germany's leading retailers, Aldi and Lidl, who announced their intention to expand into the Swiss market. The implication here is that both present…
12 pages (3012 words)
Strategic Marketing Plan Master Essay
Therefore business strategy includes all activities a company undertakes to achieve its mission, marshal its resources to derive competitive advantage within a dynamic environment. Organizations, which can continuously anticipate, adapt and innovate to meet changing trends in the environment and customer expectations are said to have a vision. This vision, otherwise known as long term focus…
10 pages (2510 words)
Strategic Marketing Essay
Company's main focus area is UK. Having the backing of a strong group helps not only in the form of giving it an identity, but also in the form of experience, reaching out to potential customers, clubbing the marketing decisions, planning out marketing communication strategies etc. And, the company has been able to establish itself quite well, despite squeezing of the profit margins(No author,…
14 pages (3514 words)
Strategic Accounting Master Essay
The objective of developing a value chain is to break down the business system in to a series of value generating activities and study them individually to gain more knowledge on the strengths and weaknesses of the existing business systems, so that corrective action may be taken wherever there are weaknesses and there is scope for improvement (Quick MBA). The value chain for High Tech Limited -…
10 pages (2510 words)