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Marketing Research Master - Essay Example

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Marketing Research Master

(http://www.teacoffeeasia.com/news.aspid=637)
The above-mentioned statement bears testimony to the fact that market in China has braced itself for the coffee boom. But to fully know the market there of such equipment, there is a need to conduct a proper market research there as well.
However, the marketing strategy that I would suggest to Hanks would be a combination of both these research methods although the primary research sources are more reliable in this case as coffee culture is a relatively new trend and data might not be available on it in old statistics and all.
Thus, based on the research conducted and the information gathered, it is safe to assume that the target market in China is large and any business of high-end coffee brewing equipment will generate good amounts of profit.
It is a new market, and everyone is rushing here," said Solomon Rutega, a Ugandan government representative who promotes Uganda's coffee to the relatively unsaturated Chinese market, which takes about 1.5 tons of beans per month. You know a million cups is a million bucks. It is a new market, so it's exciting." (http://www.teacoffeeasia.com/news.aspid=637)
...
4. Easy accessibility.
The main draw-backs are:
1. Data might be biased.
2. It could be out-dated.

However, the marketing strategy that I would suggest to Hanks would be a combination of both these research methods although the primary research sources are more reliable in this case as coffee culture is a relatively new trend and data might not be available on it in old statistics and all.
Thus, based on the research conducted and the information gathered, it is safe to assume that the target market in China is large and any business of high-end coffee brewing equipment will generate good amounts of profit.
It is a new market, and everyone is rushing here," said Solomon Rutega, a Ugandan government representative who promotes Uganda's coffee to the relatively unsaturated Chinese market, which takes about 1.5 tons of beans per month. You know a million cups is a million bucks. It is a new market, so it's exciting." (http://www.teacoffeeasia.com/news.aspid=637)
Therefore, Hanks should safely conclude that the Chinese market has a lot of potential.


References
Tea & Coffee Asia---http://www.teacoffeeasia.com---Tea & Coffee Asia---http://www.teacoffeeasia.com---
http://www.teacoffeeasia.com/news.aspid=637 Accessed October 19, 2006

coffee brewing equipment
http://www.coffeeforums.com/popular/Brewing/forum+coffee+brewing+equipment/1 Accessed October 19, 2006

Espresso Machines, Espresso/Coffee Grinders, Coffee Brewing Equipment & Parts
http://espressoparts.com/ Accessed October 19, 2006 ...Show more

Summary

Coffee culture has been spreading quickly around the world. Coffee is both being used as a good alternative to tea and is also consumed in various ways. It is used with snacks and other items and sometimes, it is just consumed on its own. Now, its appeal has gone beyond the wintry regions…
Author : ashlynn19
Marketing Research Master Essay essay example
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