Intergrating Cases (BMW's dream factory and Culture)

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Corporate culture is a dynamic phenomena always surrounding, being constantly enacted and created through interactions with others and is shaped by leadership behaviors. (Schein, 2004: p 2) Further, Schein (2004:17) defines group culture as a 'pattern of shared basic assumptions that was learned by a group as it solved its problems of external adaptations and internal integration, that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way to perceive, think and feel in relation to those problems' This notion was supported by Davis (2003:7), clearly stating that neither culture nor leadership can be understood individually and the importan


Schein (2004:20) states that an occupation involving intense period of education and training, shared learning of attitudes, norms and values will be assumed to be taken for granted for the members of the group. Organizational culture is essential for successful organizational change as well as maximizing the value of human capital and to create management competency. (Management Heaven, 2009) The cultural strength of BMW can be measures in term of its policies involving employees in decision making process an through profit sharing initiative much EU introduced and its leadership strategy to ask questions to get the best answer. ...
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