Personal Selling and Customer Focus - Essay Example

Extract of sample
Personal Selling and Customer Focus

In order for Studio Productions to improve the company's well-being, it therefore needs to implement a customer service system that is first and foremost, customer focused. The goal of customer service is to "attract and keep customers who are satisfied, loyal and speak well of the company, but perhaps most importantly, to keep profitable customers" (Gustafsson, Ekdahl and Edvardsson 344). Hence, a customer service system must always ensure client satisfaction, and if possible, exceed client needs. Second, it must also be effective in achieving the company's goals. While a satisfied client-base is in itself an advantageous end, for Studio Productions to benefit from service developments, the system it adopts must go beyond the minimums of customer satisfaction and reap additional benefits for the company. ...Show more

Summary

For companies today, improving customer satisfaction through good customer service is vital to business operations. For a small company such as Studio Productions, the need for a better customer service system is critical because on one hand, the company is facing several external threats to its well-being as illustrated by the increasing competition and a dwindling market…
Author : pietro24
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Personal Selling and Customer Focus Essay"
with a personal 20% discount.
Grab the best paper

Related Essays

Critically assess the relevance of Marxist theory to the study of media texts.
We will also summarize relevant elements of the Marxist theory and conclude in the light of a comparative analysis whether Marxist theory is relevant to the film. Moore's comments have been paraphrased in the essay. By way of introducing the film, which at the outset turns out to be a critique of the American state, one can say that it is an investigation of the Bush administration's actions in the wake of the tragic events of the terrorist attack on the World Trade Centre on September 11, 2001.
8 pages (2000 words) Essay
Personal Selling and Customer Focus
Since it is difficult to deal with each and every objection at the spur of the moment it is best to be prepared to combat the objections that are likely to come their way. There are many methods of responding to objections. For e.g. forestalling, direct denial, indirect denial, translation/boomerang, compensation, questioning/assessing, third-party reinforcement etc.
3 pages (750 words) Essay
Customer is always right
The 'Big Bosses' era, that time when the boss gave only himself the right to actually think - the only purpose for workers was to satisfy his wishes - was when this business ethic appeared. A further complication was the boss also considered the customer his friend so working with the customer was the same as working with the boss.
16 pages (4000 words) Essay
Personal Selling and Sales Promotion MBA Marketing (Masters Level)
Involvement is a process by which employees voluntarily and actively pursue increments to value. If Interdependence and Integration are to have their desired effect on customer value, the employees of the firm must be totally convinced of the need for them and be involved in their implementation.
8 pages (2000 words) Essay
Customer Relationship Management Bachelor Essay
Studies also show that most efforts at establishing a long-term relationship with customers actually achieve the opposite results. A survey of 300 US firms in the automotive, financial services, high-tech and travel industries (Shankar, 2001), for example, noted that the business models and organizational structures of these firms bring them farther instead of closer to their target customers, mainly because of the rapidly changing business environment of today.
14 pages (3500 words) Essay
Personal Selling (business marketing)
In the first target market the range of age of customers would likely be 10-25 years with an annual household income ranging from $25,000 to $85,000, about 70% of whom are male. Based from the target age range of customers, prospective customers are still in
9 pages (2250 words) Essay
Marketing: Personal Selling
A good salesperson knows what to say and when to say it. He knows how to formulate his questions and how to present his company’s product and service in a professional and sincere manner. A true professional
3 pages (750 words) Assignment
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT