The most interesting fact is that word-of-mouth adverting penetrates into online environment becoming one of the adverting tools in the Internet.
Today, for many companies a website is the main tool on the basis of which the firm carries out the transactions flow between itself and the buyer. In indirect marketing the company utilizes the services of various types of independent marketing organizations or cooperative organizations that are located in the home country. When a manufacturer exports indirectly, the responsibility for carrying out the foreign selling job is transferred to some other organization. For instance, the Wee Ninja doll is one of the popular toys for children available online. Smiths and their partner use online marketing as one of the main tools of adverting and sales. They state that it is more “about personal taste and online conversation as they are about buying itself, although no products are sold on the sites” (Schneider, 2006).
As businesses compete in a progressively fiercer market place for a larger wallet share of an increasingly discerning and diverse customer base, they become ever more communication-dependent. On the one hand the right to be informed of the facts involved in any buyer-seller relationship is clearly a fundamental right. Some of the key aspects, which have already been subject to legislation or regulation in Europe, include the full cost of credit/loans taken up, often known as truth-in-lending; the true cost of an item, under the slogan unit pricing; the basic constituent elements of products, known as ingredient informative labeling; the freshness of foods, discussed generally as open-dating; and truth-in-advertising. “Patti Freeman Evans, a senior retail analyst at Jupiter Research, added: “Shopping tends to be a social experience in the offline world” (Schneider, 2006).
The emergence of direct marketing, customer relationship management, and various other marketing