Obesity Concerns: an investigation into consumer behaviour and food consumption habits.

Obesity Concerns: an investigation into consumer behaviour and food consumption habits. Dissertation example
Masters
Dissertation
Tourism
Pages 60 (15060 words)
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Obesity is a growing concern in most nations all over the world. Consumption of convenience food has become a global trend influenced by changing lifestyles. Fast food has gone global and is responsible for obesity in most countries…

Introduction

Obesity is a growing concern in most nations all over the world. Consumption of convenience food has become a global trend influenced by changing lifestyles. Fast food has gone global and is responsible for obesity in most countries. Extensive literature review was conducted on various issues such as the characteristics of the fast food outlets, consumer characteristics, on consumer behaviour and on the attitude of the restaurateurs. Primary data was collected through qualitative interviews. The study was limited to ten participants between 21 and 34 years of age who were interviewed by the research. The study concludes that consumers intentionally do not make healthy food choice decisions because they are not rational decision-makers. They are lured by hedonic pleasure and seek immediate satisfaction. Food decisions are to a large extent determined by social and cultural structures. Since the purpose is hedonic pleasure, they even over-indulge in eating and leave the health concerns aside. Energy-dense fast food and similar food menus coupled with sedentary lifestyle can be linked to obesity. The study has recommended other areas of research on the subject. Limitations of the study have been provided. Obesity is a growing concern in most nations all over the world. During childhood and adolescence the food consumption habits coupled with sedentary lifestyle appear to be the prime reasons for obesity and overweight. Consumption of convenience food has become a global trend influenced by changing lifestyles. Fast food has gone global and one of the consequences of consumption of fat-laden food is obesity in most countries (Bryant and Dundes, 2008). ...
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