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applied management project
Pages 60 (15060 words)
Applied Management Project Corporate Communication Table of Contents Abstract 4 Aims and Objectives 5 Literature Review Corporate Communication 6 Emergence 11 Evolution 13 Types of Corporate Communication 17 Functions 17 Corporate Branding 22 Corporate Image 26 Corporate Reputation 27 Tools 30 Integrated Communication 32 Drivers for Integration 37 Market and Environment based 39 Communication 40 Organisational 41 Catalysts for Integration 43 Regulation 44 Sophisticated, overlapping stakeholders 44 Organisational Development 45 Technology 46 Approaches to Integration 46 Achieve through reporting relationships 47 Create Informal Communications Councils 48 Create a Communications Integration Man
The emergence of corporate communication was brought about by the need of organisations to build and maintain relationships with its key stakeholders in order to sustain the survival of the organisation's business in its respective industry. The management of communication functions has evolved from fragmented disciplines into a holistic setting. Previously, organisations have made use of communication disciplines as individual units that would serve its distinct purpose in line with the employed strategies. Through the course of communication development, organisations have realized the importance of an integrated approach towards managing communication functions. ...
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