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An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide - Dissertation Example

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An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide

The research inferred that Bangkok might not be one of the top vacation places for the British because there are many problems in the city which are causing British tourists to lower their number of visits here. Firstly there is the flood, along with the theft, no security, scams, prostitution, environment and dirt, which is de-motivating the British to come to Bangkok. Useful recommendations have been given like improving the security, the canal system, the law and order, environmental consciousness, marketing efforts, training and development of the hotel industry and an active role played by the government in making improvements in the city so that its attractiveness increases and more British tourists come to visit. ...Show more

Summary

Title Executive summary The research has been conducted to understand what image the British tourists have of Bangkok, Thailand. This is a very important topic as the British are an eminent part of the tourism industry of Bangkok. Since the Thailand heavily banks on the tourism industry for its economic prosperity, it becomes imperative to value the British as they in turn affect the economy…
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