• Home
  • Subjects
  • Tourism
  • An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide

An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide - Dissertation Example

Only on StudentShare

Extract of sample
An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide

The research inferred that Bangkok might not be one of the top vacation places for the British because there are many problems in the city which are causing British tourists to lower their number of visits here. Firstly there is the flood, along with the theft, no security, scams, prostitution, environment and dirt, which is de-motivating the British to come to Bangkok. Useful recommendations have been given like improving the security, the canal system, the law and order, environmental consciousness, marketing efforts, training and development of the hotel industry and an active role played by the government in making improvements in the city so that its attractiveness increases and more British tourists come to visit. ...Show more


Title Executive summary The research has been conducted to understand what image the British tourists have of Bangkok, Thailand. This is a very important topic as the British are an eminent part of the tourism industry of Bangkok. Since the Thailand heavily banks on the tourism industry for its economic prosperity, it becomes imperative to value the British as they in turn affect the economy…
Author : manueladoyle
Save Your Time for More Important Things
Let us write or edit the dissertation on your topic
"An investigation into the image of Bangkok as a tourist destination from British consumer perspectives and Thai industry provide"
with a personal 20% discount.
Grab the best paper

Related Essays

Brand image of Kenya as a destination.
Brand image of Kenya as a destination. Changes have occurred in the structure of the society as a result of more purchasing power in the hands of the people. This is one of the strong reasons that tourism worldwide has grown proportions. Kenya relies on tourism as an economic activity but due to frequent policy changes the sector has been experiencing decline in international tourist inflow.
27 pages (6750 words) Dissertation
Destination Marketing
DM also goes further to manage this tourism brand and strategize on cooperative marketing initiatives that can spur tourism sector growth. This report finds that destination marketing in Vietnam is conducted by government authorities with support from the private sector; this is a challenge to marketing as strict government regulation hinders private sector participation in overall tourism development.
14 pages (3500 words) Essay
Destination Marketing
The tourism sector in Kenya has enjoyed periods of recovery such as in 2004, 2007 and 2010, but prolonged poor performance has raised the concerns of the stakeholders (Mayaka and Prasad, 2012). Strategic issues and challenges have undermined the competitiveness and sustainability of Kenya as tourism destination.
12 pages (3000 words) Coursework
Marketing Approaches for Overcoming Increased Competition in the UK Hotel Industry
Recommendations 16 References 17 Appendix 19 1. Introduction The development of business activities in a particular market is depended on the existence of a balance among the market’s competitors. In this way, the equal participation of enterprises in the growth of market is secured.
16 pages (4000 words) Assignment
The Description, Analysis, and Research of Tuscany, Italy, as a Tourist Destination
It is popular as the origin of history, culture, artistic legacy, and extraordinary countryside in the entire span of Italy. Strategically located in Italy, Tuscany plays a major role concerning the promotion of the tourism sector in Italy. This essay seeks to describe, analyze, and research on the tourist potential of Tuscan City in Italy (Discover Tuscany).
4 pages (1000 words) Essay
Destination Management
Other popular landmarks comprise of Buckingham Palace, the London Eye, Tower Bridge, St Paul’s Cathedral, the Shard, and Trafalgar Square. London has many galleries, museums, sporting events, libraries, and other cultural institutions, comprising the National gallery, British Museum, 40 West End theatres and British Library.
12 pages (3000 words) Essay
Destination Development
Finally, aspects such as destination management approaches, governance, tourism policy, stakeholders and destination marketing are detailed to enable a better evaluation of tourism constraints and opportunities in Paris, also to suggest processes for overcoming those constraints.
12 pages (3000 words) Essay
A study of Relationship Among Visitor's Experience, Travelling Motivation, Destination Image, Service Quality, Satisfaction an
In other terms, time for family affairs and reunion is quite short just as it is for leisure activities for individuals and families. Hence, leisure needs are not only accumulating but increase greatly whenever time is available. With reference to pre-school or early childhood development and education, time spent and activities shared with preschool children have quite great influences on their early learning and development.
98 pages (24500 words) Dissertation
Explain why governments invest in tourism
It encompasses a broad and wide range of market segments whereby, all of them have breadth of needs and motivations. Considerably, tourism provides a more scope of
3 pages (750 words) Essay
The cruise industry is growing quickly, but it does not have a good reputation for being sustainable. Amongst other claims it is said that ships often offload waste in inappropriate places and the tourists themselves are arguably not in port long enou
The introduction of tourism in an area usually alters the way the local people and the country uses and value marine ecosystem. Before the introduction of tourism in the coastal community, it was found that most of the locals in the area practiced farming and
10 pages (2500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email