Project to assess the potential of a Singapore Signature Treatment

Project to assess the potential of a Singapore Signature Treatment Dissertation example
Masters
Dissertation
Tourism
Pages 30 (7530 words)
Download 0
Singaporean Signature Treatment Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts Tutor’s Name 14th March, 2012 Abstract Singapore is probably one of the smallest countries in the world but it has made significant strides in the global sphere…

Introduction

This group of people decided to come up with three different types of treatments that make up the culture of Singapore. These three treatments chosen were Foot Reflexology, Traditional Urut massage and the Indian head massage. All these three massages were influenced by the Chinese, Malay and Indian cultures which are common among the Singaporean people. These three treatments were decided upon since they could be easily accepted as authentic Singaporean massages. The benefits accrued from these three massages are numerous and due to the fact that they complement each other. The long tradition that these massages occupy in Singapore and the region would make the massage easily accepted in the region. The main aim objective of this project was the development of a signature treatment that would represent Singapore. An experiment was conducted on the selected massages over a 4 hour period to determine the best massage. This methodology was developed so as to understand the consumer better and improve the treatments to reflect the Singaporean culture. The choices of these treatments were based on the strength of shared culture, market viability and expertise. The three treatments could easily be developed into a signature treatment for Singapore. ...
Download paper
Not exactly what you need?

Related papers

applied management project
Companies can try to capture market share from foreign shores in order to be able to expand without the fear of being discriminated against foreign or local counterparts (Hoekman 2001). Still, there remains considerable criticisms because of the lapses of the organisation have negatively impacted some developing nations. However, the magnitude of the global marketplace makes it very difficult to…
applied management project
The emergence of corporate communication was brought about by the need of organisations to build and maintain relationships with its key stakeholders in order to sustain the survival of the organisation's business in its respective industry. The management of communication functions has evolved from fragmented disciplines into a holistic setting. Previously, organisations have made use of…
Singapore Tourism Profile
This tourism profile will examine certain aspects of Singaporean culture and life that have a direct impact on tourism in Singapore and throughout the region. Role and Significance of Major Cities Singapore is quite unique in that it is a city-state. By definition, this means that it is a one-city country, similar to Vatican City. The only geographical distinction in Singapore is that, over time,…
Practical Project Report
During my visit, I maintained my study to concentrate on the quality of services offered by the service providers of the restaurant. Glass Brasserie is a unique restaurant in its own way; it is incomparable to other restaurants. My initial observation upon reaching the restaurant was the cool, well-maintained and welcoming environment. Glass Brasserie is located in a human-friendly environment…
Destination Singapore scenario
Tourism is a labour intensive industry and expansions in this business will create immense potential for employment in the host country. Though Singapore is small in size, the country has been a hot favourite for tourists and shoppers from across the globe since a long time. The country currently ranks as the third richest nation in the world and though it does not have much in terms of natural…
develop the Eden Project
It is of high importance to mention that the evolution of the telecommunication technology along with the process of evolution of high speed internet and various kinds of technology enabled gadgets has resulted in the process of playing a tremendous amount of influence in the lives of the masses around the world. It needs to be mentioned that because of the lines of emergence of high speed…
Critically assess the potential and/or real socio-cultural, economic and environmental impact of mass tourism on an overseas des
Consequently, there have emerged two opposing sides to the debate on whether mass tourism is good or bad. In particular, mass tourism is shrouded in quite a lot of controversies and debates with one side opposing and the other supporting mass tourism (Wilkerson, 2003). Pope John Paul II once said that tourism is just a means of exploitation and added that mass tourism villages are merely…