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How to use marketing mix buile Chiang Rai province as a destination during winter season - Dissertation Example

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How to use marketing mix buile Chiang Rai province as a destination during winter season

This report highlights on the areas such as the marketing mix which can be adopted to make this place as a favorite tourist destination. The report also highlights the way by which a tourist spot such as Chiang Rai can be developed. Another important aspect of the research paper is that it will show how segmentation in tourism can be achieved. The key findings of the project are how marketing mix influences the decision of a tourist. The other important findings are the data which shows the number of visitors coming to Thailand in a calendar year and also the expected number of turnouts in the years to come. Table of Contents Table of Contents 3 Introduction 4 Literature Review 5 Research Question 10 Research Methodology 13 Conclusion 15 Reference 16 Bibliography 18 Appendix 1 19 Appendix 2 21 Introduction Siam was the name during 1940 to what we today know as Thailand. The country of Thailand resides in the heart of South East Asia. The country comprises of brilliant arts, green islands, an exciting nightlife and a tradition of openness towards the visitors. The nation is known to many as the home of some delicious cuisines, wonderful silks and some of the magnificent temples. These factors portray the great culture of the country. It has never been occupied by the European powers, possibly the only country in south- East Asia to have escaped it. ...Show more

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How to use marketing mix build Chang Rai province as a destination during winter season Abstract Historically Chiang Rai has always been overlooked. Political reasons are cited as the reason for its ignorance. Chiang Rai is situated in northernmost part of Thailand…
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