This report highlights on the areas such as the marketing mix which can be adopted to make this place as a favorite tourist destination. The report also highlights the way by which a tourist spot such as Chiang Rai can be developed. Another important aspect of the research paper is that it will show how segmentation in tourism can be achieved. The key findings of the project are how marketing mix influences the decision of a tourist. The other important findings are the data which shows the number of visitors coming to Thailand in a calendar year and also the expected number of turnouts in the years to come. Table of Contents Table of Contents 3 Introduction 4 Literature Review 5 Research Question 10 Research Methodology 13 Conclusion 15 Reference 16 Bibliography 18 Appendix 1 19 Appendix 2 21 Introduction Siam was the name during 1940 to what we today know as Thailand. The country of Thailand resides in the heart of South East Asia. The country comprises of brilliant arts, green islands, an exciting nightlife and a tradition of openness towards the visitors. The nation is known to many as the home of some delicious cuisines, wonderful silks and some of the magnificent temples. These factors portray the great culture of the country. It has never been occupied by the European powers, possibly the only country in south- East Asia to have escaped it. The structure and geography of the country is that it is divided into 4 natural regions: the mountains and forests of the north; the vast rice fields in the central plains; the farm lands of the northern plateau and Tropical Island in the southern peninsula. Politically Thailand is again divided in 77 provinces such as Ang Thong, Mae Hong Son and Lop Buri, Chiang Mai and Chiang Rai among others. While the capital of Thailand namely Bangkok is not a provincial area but it is referred as a special administrative area (Central Intelligence Agency, n.d.). All the provinces are governed by a Governor who is appointed by the ministry of external affairs. The only contrary factor is that the Governor of Bangkok is chosen by its people through voting (Unescap, n.d.). A number of countries in Asia believe that tourism plays an important role in the economic and social development of a country. It generates foreign exchange earnings, employment and also assists in other factors. Tourism plays a major part in the economy of Thailand, contributing around 7% of the total GDP. Every year Thailand is visited by around 14 million visitors. The visitors come from different parts of the world (The Irrawaddy, 2010). The reason for this massive tourism development of the country is mainly due to the stable political situation and the availability of air transportation in Bangkok which serves as the gateway to this international venue. Industries like hotel and retail gets immensely benefited by the tourism industry. The Tourism Authority of Thailand has launched various programs to promote the tourism sector in their country as well as internationally with their catchy slogans like “Unseen Thailand” and “Amazing Thailand”. According to them there were nearly 19.09 million tourists who visited Thailand in 2011 which also means 19.8% growth as compared to the previous year. The tourism revenue generated around $23.08 million, which was the highest ever tourism revenue in a same calendar year. The tourists were mainly from Malaysia which accounts 2.47 million followed by China (1.76
How to use marketing mix build Chang Rai province as a destination during winter season Abstract Historically Chiang Rai has always been overlooked. Political reasons are cited as the reason for its ignorance. Chiang Rai is situated in northernmost part of Thailand…
Brand image of Kenya as a destination.
Changes have occurred in the structure of the society as a result of more purchasing power in the hands of the people. This is one of the strong reasons that tourism worldwide has grown proportions. Kenya relies on tourism as an economic activity but due to frequent policy changes the sector has been experiencing decline in international tourist inflow.
This study will determine strategic ways on how the business contribution of strengthening and incorporating public relations in marketing activities can be measured and evaluated. The researcher will scrutinize the possible link between public relations and the marketing mix model, showing benefit from integrated marketing communications.
….. 6 Chapter 1 - INTRODUCTION ………………………………………… 7 Brief History of Apple Inc …………………………………… 8 Apple Inc: Company profile………………………….. 9 Market-Share Analysis ………………………………… 11 Apple Inc: Time Line of Major Events ……………….
This also indicates that the children interests and motivations can be encouraged by engaging their interests. A questionnaire containing some basic questions related to the techniques adapted by teachers involved for the motivation of the children was also introduced to gather all the relevant details and the application aspects of the various methods and their validity.
eholder Interests 21 3.6 Summary 22 Chapter Four: Conclusion 23 4.1 Overview 23 4.2 Recession Responses 23 4.3 HR Outsourcing 24 List of Figures 27 References 28 Abstract The development of HR outsourcing has emerged since 1998 as a powerful resource for companies in order to create cost effective and efficient services.
In addition to the appropriate marketing information about a given tourist destination, destination marketing and management are equally important in maintaining the destination image. The purpose of this paper is to identify the marketing information features which contribute to a positive destination image.
Expensive trading and transactions offshore is now replaced with a global village exchanging and interacting 24 hours within seven days, thus changing the landscape of business operations and systems. Thanks to Facebook, Twitter, Instagram, PinInterests, Youtube, Google+ and the like.
However, recently the type of media known as “Social Media” has been in discussions and concerns more than any other form of media, including TV, radio and print media. This study investigates the influence of social media on changing the outlook of the overall music industry and the trends of consumption of audio and visual media in the current time.
This reflects on poor HR management right from the beginning as companies engaged more people than was required, thereby leading to a situation when downsizing became imperative. Firms seldom achieved their intended goals in downsizing such as enhanced efficiency and productivity or higher sales, growth and profitability.
In other terms, time for family affairs and reunion is quite short just as it is for leisure activities for individuals and families. Hence, leisure needs are not only accumulating but increase greatly whenever time is available. With reference to pre-school or early childhood development and education, time spent and activities shared with preschool children have quite great influences on their early learning and development.
98 pages (24500 words)Dissertation
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