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Greenwashing - Essay Example

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This essay is meant to make a travel through the realities of the profit-bothered present day business world and the upshot that is facing the next generation. There is no doubt that a unit of production of anything has to compromise with their controls to reduce garbage; however, the efforts it is willing to take to control the mishandling of such industrial wastes discriminates among the standards of various companies. In this alarming context, it becomes a collective responsibility of the people to protect their environment in order to get rid of the hazards in any form. If a standardized approach to ensure the shielding of environment is concerned, there arises the need for initiating the efforts to ensure the widely approved ‘green washing’ trials to save the earth from further degradation. To uncover the fact of social wellbeing lying in the core of every collective human effort, businessmen of the current time have to realize that the profitability of their motives takes the right path only when the social requirements are fulfilled. The efforts of the visionaries to invoke the retailer giants and their sources are taking a better lead in the recent past as more and more customers are turning green-friendly by acting upon the need for refreshing the environmental conditions either directly or indirectly, thanks to their identification of most potential threats (The sins of greenwashing). However, the preference of customers to adopt a particular product that serves a specific purpose takes a categorical influx of differentiated opinions about making the right choice. In fact, it is not predictable as to what proportion of the customers is satisfied with most of the products they use daily. The need for a rethinking has to be identified with the managements of businesses that are directly dealing with the routine needs of the buyers in which they can implement trials on improving their social identity as responsible entities. The alarming fact of uncontrollably increasing domestic garbage and the plastic disposal are the greatest actors in the challenges against the world nowadays. Many countries have recently developed a mechanism to promote the idea of protecting the environment by urging the common public as well as the visitors to adopt nature-friendly lifestyles. However, there are many witnesses from actual recipients of the evil face of many of the hoteliers and restaurant owners who comfortably compromise with their standards of such an ‘all green’ operation of their businesses. From the experience note of Lane (2011), it is so indicative as he says that most of such posters and catalogues that declare the ‘noble’ causes of behind the ‘love-all-green’ urges of the owners are no more beneficial than saving their cost-cut tactics by reducing the use of electricity and water whereby creating inconvenience to the guests. In most of the situations where the organizers of tours and holidays prepare sincere campaigns against the use of materials disastrous to the natural conditions of their own locations, plastic bags and containers are still a notable item of their trade. Developed countries like ...Show more
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Greenwashing: Business and Social Responsibility Greenwashing: Business and Social Responsibility Coping with the demands of the rapidly changing facet of the business world today, entrepreneurs of most of the business firms cannot escape the essential call of social responsibility…
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