AN EVALUATION OF THE IMPACT AND RELATIONSHP BETWEEN AUTOMOTIVE EXHIBITIONS ON CONSUMER PSYCHOLOGY & CONSUMER BUYING DECISIONS – A CASE STUDY OF THE BEIJING INTERNATIONAL AUTOMOTIVE EXHIBITION Abstract This research examines the relationship between international automotive exhibitions and consumer decision making and buying habit…
This gives a broad scope of the actual concept and its related and correlating ideas. The research is then complemented by a field work which interviews consumers who made purchases that can be traced to the Beijing International Automotive Exhibition as well as exhibitors and other experts in the industry. This culminates in a number of findings that are critiqued and analysed. It is identified that consumers who make purchases in the international automotive exhibitions belong to a small group of privileged elites. These are people who take their decisions based on ostentation which focuses on luxury and country of origins. Premises in the automotive expos in China are best presented in a hybrid format and system. Also, the collectivist and socio cultural systems and structures of China still play a major part in consumer buying decisions in these fairs. It is recommended that the information and presentation in Chinese international automotive fair must be watched. Also, the technological offerings and the innovation on offer must be showcased in the exhibitions. Finally, there must be a strong and appropriate digital system and structure to gather information for follow up as the market is very small and specialized. TABLE OF CONTENT CHAPTER 1: INTRODUCTION 1.1 Background 1.2 Research Problem 1.3 Research Questions 1.4 Research Aim 1.5 Objectives 1.6 Motivation for Research 1.7 Research Approach 1.8 Project Outline CHAPTER 2: LITERATURE REVIEW 2.1 The Exhibition Industry 2.2 Motives, Targets and Standards in International Auto Exhibitions 2.3 Consumer Decision-making & the Exhibition Industry 2.4 The Automobile Industry: Analysis of Foreign and Local Brands in Automotive Exhibitions 2.5 Consumer Psychology in the Automobile Industry 2.6 Decision Making Triggers in the Automobile Industry 2.7 Event Management in International Auto Shows 2.8 Marketing Techniques in International Automobile Exhibitions 2.9 Impact of International Automotive Fairs on the Social and Economic Activities of Consumers 2.10 Cultural Trends amongst Chinese Consumer Psychology 2.11 Gaps in Research 2.12 Conclusion CHAPTER 3: RESEARCH METHODOLOGY 3.1 Research Approach 3.2 Sampling 3.3 Data Collection 3.4 Data Analysis 3.5 Data Interpretation 3.6 Ethical Matters CHAPTER 4: RESULTS 4.1 Interview with Experts 4.2 Survey Results of Interviews with Industry Players/Exhibitors 4.3 Consumer Impact Analysis 4.4 Conclusion CHAPTER 5: DISCUSSIONS 5.1 Expert View of the BIAE 5.2 Exhibitor Offerings, Motives and Targets 5.3 Impacts of BIAE on Consumers' Buying Habit and Decision Making 5.4 Conclusion CHAPTER 6: CONCLUSIONS & RECOMMENDATIONS 6.1 Patterns in Consumer Decision in the Chinese Automotive Industry 6.2 Core Enhancers of Consumer Purchasing Decisions in the BIAE 6.3 Consumer Buying Habits amongst Chinese Consumers in the BIAE 6.4 Recommendations for Enhancing Optimal Practices in International Automotive Exhibitions REFERENCES APPENDICES Appendix 1: Interview Questions with Marketer/Organiser of Expo Appendix 2: Marketer Questionnaire Appendix 3: Survey on Automobile Consumers and Attendants of International Automobile Exhibitions CHAPTER 1: INTRODUCTION This chapter of the dissertation will discuss the basic elements and structure of the project. It will commence by examining the background of the main variables to be discussed in the actual research. This will culminate with the identification of ...
Cite this document
(“The impacts of exhibitions on customer buying decision-making ------ A Dissertation”, n.d.)
Retrieved from https://studentshare.net/tourism/98394-the-impacts-of-exhibitions-on-customer-buying
(The Impacts of Exhibitions on Customer Buying Decision-Making ------ A Dissertation)
“The Impacts of Exhibitions on Customer Buying Decision-Making ------ A Dissertation”, n.d. https://studentshare.net/tourism/98394-the-impacts-of-exhibitions-on-customer-buying.
This would provide a cost effective way to reach out company goals set for the long term basis. Risk holds a fundamental role in achieving Small Enterprises business objectives especially those objectives which are related to financial constraints as they contain an impact for Small or medium businesses.
As it is discussed earlier, the purpose of this study is to examine the impact of fast fashion on the buying behaviour of Chinese people and the decision making process considering the case study of Zara.
The research and methodology of the project is mainly concerned with the technique and tools used for conducting the research from data collection to understand the behaviour and attitude of the people on the loyalty cards and finding the loyal customers of TESCO in UK.
The study highlighted the model of consumer decision journey and relates the model with hotel industry. The study uses the case study of Galaxy Casino Hotel where primary research has been conducted in the form of questionnaire. The study was based on both primary and secondary research.
Relevant financial principles will be explored at length in terms of corporate decision making. Standards will be explored concerning optimal accounting objectives based on established business principles. Near the end of this analysis, background information on British Petroleum (BP) will be discussed, and related to the subject of accounting practices.
The personal automobile paves the way for an individual to live, play and work in ways that were inconceivable few years back. The automobiles provide an access to everywhere making the world more assessable and a small place to live in. With the growing need of the automobiles in the life of the common men the automobile industry is also under growing a through expansion.
Perception is increasingly crucial in the decision-making process because managers and leaders must completely understand that their decisions must align with the facts. The discussion aims to investigate the responsibility leader’s decision in an organization. It similarly seeks to outline how leadership influences organizational culture.
After being confronted by a suspicious vehicle, Officer Ripley approaches it with the spotlight on, and upon seeing the car starting towards him, he releases his unapproved dog in this mission and fires a
3 Pages(750 words)Admission/Application Essay
GOT A TRICKY QUESTION? RECEIVE AN ANSWER FROM STUDENTS LIKE YOU!
Let us find you another Dissertation on topic The impacts of exhibitions on customer buying decision-making ------ A case study of International Auto-expo for FREE!