Therefore, we can say that the target market of this classy advertisement, are mostly consumers belonging to the upper class.
From the warm expression on the man’s face, and the child’s similar manner, it can be deduced that they are father and son. The presence of wedding band further strengthens this observation by showing the marital status of the man. All the minor detailing of the father’s clothing, such as his accessories, proves that he belongs from the privileged class, and the child’s clothing also speaks of wealth. From their body languages, there seems to be a presence of a relationship based on trust, respect, and fondness, between them. It seems that the father is trying to set an impressive example, and the son is looking up to him as a role model.
On the whole, the advertisement with its creative text and the refined setting, is giving the message that a Patek Philippe watch increases the value of the person wearing it, and lasts generations. It is also shown that this watch can reinforce the warm and solid relationship between a father and a son. A father will buy this watch, thinking that one day he will pass it on to his son, and the son will always keep it, and cherish it, as a revered memorabilia.
From the old times, watches have held special importance in the man’s heart. They are always associated with a person’s social status, personal taste, and economic prosperity. Whether it is a graduation present, gifted from a proud father to his young son, or a wedding present, given as a welcoming sign to son-in-law, watches always forge and solidify a significant bond between the giver and the receiver. When it comes to the upper class, high-end watches are associated with the social power and financial prestige. The advertisements of Rolex, TAG Heuer, Cartier, Movado etc., always either feature wealthy successful men, or shows settings that depicts a luxurious and prosperous life,