Within the paper, attention is focused on three of them. First of all, overweight and obesity are positioned as results of self-neglect. Secondly, the war against obesity should be declared. Thirdly, the media should serve educational purposes.
It is necessary to say that the media focuses especially much attention on the issue of obesity in those countries where it is an acute social problem, too. First of all, this is a matter of discussion in the media of the US. According to statistics of 2014, approximately two-thirds of adults in the US are overweight or obese, which makes obesity rates of this country among the highest in the world. The situation in Australia and New Zealand is quite similar. It is often compared to health crisis in the US. As a result, obesity became one of the most frequent health issues discussed in the media, at least in these countries. Even despite so high obesity rates in the US, people in this country are extremely prejudiced against those who are overweight or obese. This is obviously that the media is due in no small part to this fact.
Very often, the image of people who are obese is quite negative in the media. Popular television shows, for instance, portray them either as comedic, lonely characters, or freaks (Whyte, 2010). The Drew Carey Show, a popular American sitcom, may illustrate this. Its main character, Drew Carey, often expresses disappointment about his own weight. One of his co-workers, Mimi, is portrayed as a large unattractive woman. Obese people are also shown as awkward, slovenly, obnoxious, and even stupid. In media, it is hardly ever possible to come across a successful lawyer, doctor, or businessman who is overweight or obese. At the same time, however, the situation is drastically different in real life. In fact, people whose weight is normal are at minority today. There are many successful people among those who are overweight and obese, though it is not shown in popular entertainment (Whyte,