This analysis is primarily an evaluation of the market potential of electronic advertising for businesses in the UK, with case-studies of notable examples. The relevant findings that necessitate studies such as this include data that portrays as many as 14 million households in the United Kingdom going online to discover current details about goods or services in September of 2009 – 14 million within just one month. (Office of Fair Trading, 2010) Other relevant findings indicate an ongoing growth rate in the subsequent advertising revenue that can be achieved for those that take advantage of online advertising opportunities. The percentage of advertising revenue generated from online commerce has grown 17% in the five years between 2003 and 2008, for example. (Office of Fair Trading, 2010) There are additional complexities to this form of advertising, but there is strong evidence to suggest that electronic marketing/advertising is a growth area which must be pioneered by any company that does not wish to be left behind by history. As of 2010, the practice of behavioral advertising through online targeting is responsible for revenue as high as ?95m. (Office of Fair Trading, 2010) This represents the fraction of possible online marketing revenues known to be possible within the United Kingdom, to say nothing of the global market, but even within the UK there is potential for further growth. Online marketing allows for an element of behavioral tailoring which is more difficult in other forms of media – even other visual media. The competitive advantages of electronic advertising through online sources allow the vendor to maximize the relevance of an advertisement by adjusting content pertaining directly to the consumers’ desires. This potential is far greater than what might be achieved through less responsive media. Television advertisers for decades have sought to generate programming specific to a selection of the demographic most likely to be watching a given program at a given time, but this method has its limits. A television station attempts to acquire as many advertisers as possible, and must negotiate its scheduling to satisfy all of them, and the most popular programs may have a diverse demographic. Some commercials may be relevant to any particular viewer, but in the course of satisfying all advertisers inevitably there will be much content there any particular view or will not find worthy of attention. Television is not responsive in the way that online navigation could be. The television viewer has already responded by selecting the channel, and no further customization is possible. The situation is similar with radio. Electronic advertising through online sources allows the advertiser to adapt their message in a way that capitalizes upon the very personal nature of website navigation. In front of the computer or mobile computing device, the user has access to an ever growing network of information and entertainment, far more options than could ever be feasible for the programming of a radio or television company. The range of options is dizzying, but provides a golden opportunity for advertisers. Those who attempt to market to individual website users do not need to cater to the totality of need for an audience of (hopefully)
AN EVALUATION OF COMPETITIVE ADVANTAGES OF ELECTRONIC ADVERTISING TO COMPANIES IN UK - A CASE STUDY OF ASDA AND TESCO TABLE OF CONTENTS CHAPTER 1 ………. P. 3 CHAPTER 2 ………. P. 7 CHAPTER 3 ………. P. 38 CHAPTER 4 ………. P. 40 CHAPTER 5 …………
Globalization has been responsible for the turbulent business environment and also for the movement of companies across national borders. Saturation in domestic markets also drives organizations to explore opportunities overseas.
First of all, I received so much inner wisdom and courage from the God Almighty, without His mercy, this would have not been possible for me. For that I am ‘thankful’ to God. Undoubtedly, my honourable Supervisor Mr. Name of Supervisor considerably supported and helped to complete this assignment.
The author states that the question of cultural considerations in advertising comprehends more than the profit motive and the maximization of sales. It includes aligning the entire marketing effort with the values and norms of the society. The observance of ethical business precepts is inseparable from the advertising campaign.
To deal with this new system there were created new ‘closed user networks,’ and such similar technical requirements made it necessary for the formation of various formal stringent operating, messaging and emergency processes. The electronic funds transfer system is more vulnerable to the internet fraudulent activities operated by the techno-savvy criminals, and thus led to establishment of various security processes and legal measures.2 Traditionally, the monitoring measures, laws and regulatory norms associated with the banking procedures were designed primarily to address safety and transparency issues within the functioning of financial institutions.
Research Proposal: Influence of Working Capital Management on Profitability of Listed Manufacturing Companies of UK Table of Contents 1.Research Question 3 2.Aim and Objectives of the Research 3 3.Literature Review 4 3.1.Theoretical Background of Research 4 3.2.Review of Similar Studies 5 4.Proposed Research Method 6 4.1.Research Methodology 6 4.2.Data Collection and Data Analysis 8 4.3.Limitation of Research Method 8 Reference 9 1.
The research and methodology of the project is mainly concerned with the technique and tools used for conducting the research from data collection to understand the behaviour and attitude of the people on the loyalty cards and finding the loyal customers of TESCO in UK.
Expensive trading and transactions offshore is now replaced with a global village exchanging and interacting 24 hours within seven days, thus changing the landscape of business operations and systems. Thanks to Facebook, Twitter, Instagram, PinInterests, Youtube, Google+ and the like.
The cases that would be discussed in this report are the cases of Tesco, Sainsbury and ASDA. In chapter one, the aims and objectives of the research topic are discussed and the research would be carried forward based on these aims and objectives. In second chapter, the literature review will be discussed followed by the methods used to conduct the research; primary and secondary methods.
China’s admittance into the World Trade Organisation (WTO) in 2001 opened up the Chinese market to the rest of the world, and this enabled retail operations that were 100% foreign owned to operate. Retailers like Tesco, Carrefour and Wal-Mart who dominate the foreign-owned food retail market seized upon this opportunity.
According to the report there are different forms of electronic business starting from automated data collection systems to inventory management systems, electronic data interchange, online transaction processing, Internet marketing, supply chain management and electronic funds transfer. This form of business is able to reach a global market.
41 pages (10250 words)Dissertation
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