mental Issues associated with Bottled Water 17 2.3 Consumer Behaviour and Motivation 19 2.4 Perception 21 2.5 Decision Making 22 2.6 Conclusion 22 Chapter – III 25 3. Methodology 25 3.1 Research Design 25 3.2 Population and Sample 25 3.3 The questionnaire 26 3.4 Analysis tools employed 27 3.5 Conclusion 27 Chapter – IV 29 4. Results 29 4.1 Descriptive statistics 29 4.2 Findings 30 4.3 Conclusion & summary of findings 36 Chapter – V 39 5. Conclusions & Discussion 39 5.1 Implications 40 5.2 Limitations of the study 41 5.3 Recommendations for future research 41 5.4 Conclusion 42 References 43 Appendix 47 THE QUESTIONNAIRE ON BOTTLED WATER 47 Chapter – I 1. Introduction Technological development and the demand for healthy living have brought about innovation of water being bottled in a standard nutritional method for consumption: in the place of the known tap water. The huge research and development on the part of the water companies has resulted in bottled water being termed to be distinct from ordinary water, also known as tap water. The result of this has been a massive change of attitudes of the consumers towards bottled water as 57.1% of all water sales are bottled water sales. This development has skyrocketed the price of this product bringing the question of whether bottled water is a luxury or a necessity considering the cost of government spending and individual expenses on it within the present economic climate of the United Kingdom (The Times 2008). The global market for bottled water is stable and growing (Durga 2010). A forecast of the global market for bottled water suggests that by 2012, it would assume a total market value of about $94.2 billion, which is a 41% increase since 2007 (Durga 2010). Figure 1 – Increasing Global Market Value of Bottled...
This study suggest that respondents are aware of the pollutant effect of plastic water bottles, they do not entirely agree that this is enough reason to ban bottled water in the UK. However, in the event that bottled water would indeed be banned in the UK, respondents are willing to use a filter in order to make sure that although they will be consuming tap water, it will be cleaned from impurities. This strongly suggests that most consumers of bottled water are paranoid about the safety of tap water. The percentage of respondents concerned about the safety of tap water is considerably high in this study, which leads to the acceptance of the hypothesis that bottled water is preferred for health reasons. This is in agreement with the findings of Saylor, Prokopy and Amberg and Doria, Pidgeon and Hunter who deduced that the "perceived safety of bottled water" and the "perceived risks from tap water" are major contributors to the preference of bottled water over tap water. However, this study found that the perception that bottled water tastes better than tap water is not highly prevalent among bottled water consumers. A relationship was also observed between gender and buying behavior. Females in the under 25 years age group were found to be the highest consumers of bottled water. This finding is also in agreement with that of Saylor, Prokopy and Amberg. They suggest that women are more concerned with environmental health risks than men are, and this may explain the finding that women are larger consumers of bottled water.
The results of this study reveal that there is indeed a growing dependence on the consumption of bottled water for students in the UK. The main reason for this increase in bottled water consumption is the fear that tap water may not be safe for drinking…
The dissertation answers such questions: what context is food directly linked to obesity, what extent do the restaurants serve healthy food and provide nutritional information, what is the motivation to eat out, what extent do the consumers make their food choice based on the nutrition information provided by the fast food outlet.
Women’s Experiences of Labouring in Water. Although waterbirths and labouring in water have been common practices since the time of the pharaoh’s, there remains an absence of empirical research to substantiate its use in modern medicine. Through an exhaustive search of relevant peer-reviewed studies, this dissertation will provide an examination of women’s experiences labouring in water guided by recent evidentiary studies edifying the factual pros and cons of labouring in water as a means of avoiding the use of analgesics.
Consumers derive both functional value and hedonic pleasure through such possessions. Thus, consumption is not just related to satisfaction of needs, but a means through consumers want to be known. While all societies have been developing and growing, affluence in China has increased phenomenally.
The beverage industry is one the most growing industries as consumers’ preference has gradually shifted from drinking water to soft drinks and even to energy drinks. Thus beverage industry faces immense competition from new beverage companies that are developing new products for the changing needs of the consumers.
The present scenario in the UK economy with respect to the pattern of consumption in the retail sector has evolved as a matter of concern. Interest rate is an important tool of monetary policy for controlling the unusual movements in the economy.
The focus of the project The project seeks to determine the reasons why UK students prefer to purchase and consume bottled water rather than water from the tap. A review of available academic literature identifies at least two major reasons that motivate consumers to prefer bottled water.
College students’ dietary intake does not meet the daily nutrition needs. They eat out 3-4 times a week and convenience, taste and cost seem to be the priority with college students in their meal choices. With the aim to evaluate the extent to which consumers make healthy choice decisions when eating out, four research questions were set in Chapter I.
Although there are sufficient amount of research works exist which have tried to investigate consumption motivation among customers for luxury items but most of these studies were conducted in context to developed nations from North America and Europe. Interesting fact is that most of the researchers skipped luxury consumption of Chinese customers but economic evidences and sales of luxury goods in China is suggesting that ignoring the red dragon might not fill the gap in literature regarding luxury consumption in convincing manner.
In a study to determine the length of time the author found out that there was a significant time reduction in labor, especially the first part. He noted the benefits associated with water births as reduced pain during contractions, shorter labor periods compared to normal birth, reduced chances of using analgesics, as well as less episiotomies.
The research has concentrated on projecting the energy produced by wind turbines and solar collectors, which has shown that a large part of one’s daily energy needs can be fulfilled by these cheap sources. Additionally, the analysis has also made efforts towards the amount of cost savings that can be had by way of using a solar water heater.
31 pages (7750 words)Dissertation
Get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Didn't find an essay?
Contact us via Live Chat, call us at +16312120006or send an email to firstname.lastname@example.org