Marketing - on Harly Davidson Motor Campany - Case Study Example

Only on StudentShare

Extract of sample
Marketing - on Harly Davidson Motor Campany

The basic contention in creating a matrix is to evaluate available options in a quantitative manner. The provider with the greatest score in the rating matrix should automatically “win” unless there would be little point in creating a rating matrix. Rejection of results from the scoring matrix indicate that the team creating the matrix still has underlying reservations that are not being expressed positively for resolution. The composition of the rating matrix provided above encompasses all major concerns that Harley Davidson has to face in selecting an appropriate ERP provider. Furthermore, all major facets of the Harley Davidson team are included in the assessment team such as purchasing, finance, training etc. so there is little room for unaddressed concerns. Analysis of Harley Davidson’s original rating matrix in terms of provider scores shows that there is little difference introduced by using the additional weight criteria to the overall score of each provider. ...
Download paper


1. Rating Matrix Qualitative Criteria Weight Provider 1 Rating Provider 2 Rating Provider 3 Rating Long Term Relationship Potential 5 H H MH Research and Development 4 MH H MH Training and Approach 4 H MH ML Implementation / Education / Change Management Methodology 5 H MH M Understanding Harley's Requirements 5 H MH M Enabling the SMS 3 MH H MH Out of the box Fit 2 MH H MH Financial Viability 2 MH H MH Cost 3 H L M Technical Support Offerings 4 H H M Overall Functionality 3 H H MH Number of Partner Providers Included in Solution Proposal 2 MH H MH Architecture Compatibility 4 H MH H Platform Portability 4 H M H Web Functionality "to go" 4 MH H ML Manufacturing Experience 3 H MH M Total Score…
Author : kaya60

Related Essays

Harley Davidson marketing plan
This study aims to provide a complete marketing plan and strategy for bringing Harley on the UK market segment. The plan is to include marketing principles, tools and models to bring effective outcomes for the future market growth and valuation. The study will analyze the segments of environment, market structure, competition and organizations key functions to comprise a deliberate market plan for the respective three years period. The study will include two parts, the first will have a market analysis and the second will have the actual plan to get applied on the market circumstances (Grant,...
24 pages (6024 words) Essay
Harley Davidson marketing plan
The Harley-Davidson Motor Company was incorporated in 1981, and primarily designs, manufactures, and sells heavyweight (i.e. engine displacement of 651+cc) touring, custom, and performance motorcycles, and a complete range of motorcycle parts, accessories, clothing and collectibles. It is the only major US-based motorcycle manufacturer, and leading marketer of heavyweight motorcycles. It has the largest share of US heavyweight motorcycle market since 1986, in terms of retail sales of new motorcycles. It markets its products and services through a worldwide network of more than 1,300...
24 pages (6024 words) Essay
E-Marketing Case Study
1). It is only when an organization considers a group as a key stakeholder that they can invest on a campaign targeting them. The other groups that seen as key stakeholders of HP are CIOs and IT executives who were targeted in the 2004 campaign, ‘change+ hp’. Celebrities and media houses are the other group identified as key stakeholders for HP as they were used to advance ‘The Personal Again Campaign’ while MTV collaborated with HP to develop the reality show ‘Meet or Delete’. According to Chakraborty and Govind (2008, p.5) HP decided to target some of its stakeholders in The...
5 pages (1255 words) Essay
Strategic Marketing Case Study
On the other hand, IBM realized that customer-centric and service-centric products have a high-profit margin and investments in products such as software would ensure that company’s profit margin remained high. Hence, divesting from the low-profit margin products was the first step towards investing in service-centric products. Secondly, the company invested in making the company investing in developing services and software with an emphasis on meeting the specific needs of some industries. In this case, the company’s investment in this line ensured that it de-emphasized on creating and...
4 pages (1004 words) Essay
Marketing case study
The economic down turn had a negative impact on the consumer expenditure and the resultant manufacturers selling prices. The consumer confidence and house building decreased tremendously. The kitchen furniture market reduced rapidly because of house moving. The market value also declined costing the industry more than 250 million pounds. This marketing essay seeks to discuss PEST analysis, target segments and value chain in the industry. PEST analysis PEST analysis is a crucial tool when it comes to marketing process of any organization. It involved identifying economic, technical, political...
8 pages (2008 words) Essay
Marketing case study
There are numerous speculations suggesting that e-commerce is the best thing that ever happened, however, some scholars seem to differ with this statement (Microsoft Corporation, 1999). This paper will look at both sides of the situations and some of the e-commerce platforms that are available. Online Shopping It is one of the popular means of e-commerce across the globe. The sellers usually create an online storefront, which is equivalent to a retail shop. The buyers will then have to buy products by clicking on to the things they want (Langer, 2002). One of the pioneer online shops is...
8 pages (2008 words) Assignment
Marketing Case Study
The IKEA products are often referred as ‘start up furniture’ which is bought by the consumers for their first home. It is due to this reason that the company focuses on income level, age, education etc while targeting the market segment. The market has been segmented in the following manner: Segment Age Group Annual Income Level Psychology Education 1 18 - 25 >$ 34500 This particular age group has a tendency of being driven by social trends. They generally do not possess much knowledge about ethical trading. High school and College (education) 2 26 - 35 $34500 - $ 68000 This age group has...
6 pages (1506 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!