The basic contention in creating a matrix is to evaluate available options in a quantitative manner. The provider with the greatest score in the rating matrix should automatically “win” unless there would be little point in creating a rating matrix. Rejection of results from the scoring matrix indicate that the team creating the matrix still has underlying reservations that are not being expressed positively for resolution. The composition of the rating matrix provided above encompasses all major concerns that Harley Davidson has to face in selecting an appropriate ERP provider. Furthermore, all major facets of the Harley Davidson team are included in the assessment team such as purchasing, finance, training etc. so there is little room for unaddressed concerns. Analysis of Harley Davidson’s original rating matrix in terms of provider scores shows that there is little difference introduced by using the additional weight criteria to the overall score of each provider. The table below shows the comparison of the score percentage of each provider with and without the additional weight factor. Method Provider 1 Provider 2 Provider 3 Without Weight Factor 74 / 80 = 92.5% 69 / 80 = 86.25% 57 / 80 = 71.25% With Weight Factor 268 / 285 = 94% 244 / 285 = 85.6% 200 / 285 = 70.2% Based on the table presented above it can be seen that the rating matrix provides little difference with and without the weight factor. Hence, it could be conclusively argued that the rating matrix is a stable and representative method of choosing an ERP provider that reflects the aspirations of all participants from the Harley Davidson family. If asked to summarize my reasons for selecting an ERP provider for Harley Davidson, I would choose to clarify my choice based on the major selection factors outlined in the rating matrix. I would tell the senior executives that the provider was chosen to ensure sustainability of the ERP platform along with a high degree of flexibility for present as well as future operations. The primary concern in choosing the provider was seeing if the provider and Harley Davidson could accomplish a long-term working relationship. Additionally it had to be ensured that the ERP provider could understand the peculiar requirements of the Harley Davidson work environment that demanded a high degree of flexibility along with little interruption in operations as the implementation was undertaken. Another major focus in choosing the ERP provider was the method in which the provider dealt with implementation, education and change management methodology because Harley Davidson is about to undergo a major SMS change. Lessons learnt by the provider from prior experience would ensure that Harley Davidson’s transition from one set of business ideals and the supporting IT framework would be as smooth as possible. This in turn would ensure that Harley Davidson would lose as little value addition and money as possible during, after and in the longer run of the transition. Among other things, the secondary focus in choosing
Cite this document
(“Marketing - Case Study on Harly Davidson Motor Campany”, n.d.)
Retrieved from https://studentshare.net/marketing/57398-love-harly-davidson-motor-campany
(Marketing - Case Study on Harly Davidson Motor Campany)
“Marketing - Case Study on Harly Davidson Motor Campany”, n.d. https://studentshare.net/marketing/57398-love-harly-davidson-motor-campany.
Cited: 0 times
1. Rating Matrix Qualitative Criteria Weight Provider 1 Rating Provider 2 Rating Provider 3 Rating Long Term Relationship Potential 5 H H MH Research and Development 4 MH H MH Training and Approach 4 H MH ML Implementation / Education / Change Management Methodology 5 H MH M Understanding Harley's Requirements 5 H MH M Enabling the SMS 3 MH H MH Out of the box Fit 2 MH H MH Financial Viability 2 MH H MH Cost 3 H L M Technical Support Offerings 4 H H M Overall Functionality 3 H H MH Number of Partner Providers Included in Solution Proposal 2 MH H MH Architecture Compatibility 4 H MH H Platform Portability 4 H M H Web Functionality "to go" 4 MH H ML Manufacturing Experience 3 H MH M Total Score…
Just stated, it just means conducting or doing commerce over the internet. There are more than a few distinct benefits to doing trade over the internet. These benefits comprise the aptitude to reach a better number of people and entities that are involved in doing trade with you, to generate cost-savings and operational efficiencies, civilizing marketing and promotional activities, as well as many extra benefits.
Under the marketing strategy the company has put in place several strategies which include Growth strategies and porter's strategy that has ensured high growth and success of the company in its business.
The case of Harley Davidson covers a brief history of the company.
However, Varey (2001) postulates that integrated marketing is a paradigm shift towards more personalised, customer-oriented, technology-supported marketing systems.
Global marketing is marketing on a world wide scale reconciling or taking commercial advantage of global operational differences and opportunities in order to arrive at predefined organizational objectives while creating uniqueness.
To analyse the value proposition of Ford Mondeo and Toyota Prius while making an objective comparison between the two brands and the cars and then to find out whether there has been any value migration in context of one car.
4Ps of Marketing - In the 1960s Professor Jerome McCarthy came up with concept of marketing mix which consisted of the came to be known as 4Ps of marketing.
As airlines declare bankruptcy, Jet Blue thrives and as private labels grabbed share from consumer packaged goods companies, Procter & Gamble delivers strong revenue and profit growth. What separates these leading companies from their less profitable peers It is believed that marketing excellence makes the difference.
Still, there is no denying the fact that Chinese economy is continually developing at a fast pace. Discernibly, the scenario seems to be fraught with propitious opportunities and possibilities for the foreign investors. Since the last couple of years, the Chinese GDP has been growing at a steady pace of approximately 8 percent per annum (McGregor 2007).
The case study explores the advances that the hotel has taken in the recent past to better its efficiency in customer service delivery in the ever competitive hospitality industry. Hilton hotels have for years been focusing on domestic progress in the lodging sector
Unlike other websites, Cross –fit Burke has a section for blog posts where different members express their views and narrates significant experiences at the organization or with certain staff-members of Cross- fit Burke. On the other hand,
Proper management is categorically significant in larger cooperation trading on several lines of production under the same title since ineffectiveness of a single product of such organizations can influence the
2 pages (500 words)Case Study
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Case Study on topic Marketing - Case Study on Harly Davidson Motor Campany for FREE!