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Marketing - on Harly Davidson Motor Campany - Case Study Example

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Marketing - on Harly Davidson Motor Campany

The basic contention in creating a matrix is to evaluate available options in a quantitative manner. The provider with the greatest score in the rating matrix should automatically “win” unless there would be little point in creating a rating matrix. Rejection of results from the scoring matrix indicate that the team creating the matrix still has underlying reservations that are not being expressed positively for resolution. The composition of the rating matrix provided above encompasses all major concerns that Harley Davidson has to face in selecting an appropriate ERP provider. Furthermore, all major facets of the Harley Davidson team are included in the assessment team such as purchasing, finance, training etc. so there is little room for unaddressed concerns. Analysis of Harley Davidson’s original rating matrix in terms of provider scores shows that there is little difference introduced by using the additional weight criteria to the overall score of each provider. The table below shows the comparison of the score percentage of each provider with and without the additional weight factor. Method Provider 1 Provider 2 Provider 3 Without Weight Factor 74 / 80 = 92.5% 69 / 80 = 86.25% 57 / 80 = 71.25% With Weight Factor 268 / 285 = 94% 244 / 285 = 85.6% 200 / 285 = 70.2% Based on the table presented above it can be seen that the rating matrix provides little difference with and without the weight factor. Hence, it could be conclusively argued that the rating matrix is a stable and representative method of choosing an ERP provider that reflects the aspirations of all participants from the Harley Davidson family. If asked to summarize my reasons for selecting an ERP provider for Harley Davidson, I would choose to clarify my choice based on the major selection factors outlined in the rating matrix. I would tell the senior executives that the provider was chosen to ensure sustainability of the ERP platform along with a high degree of flexibility for present as well as future operations. The primary concern in choosing the provider was seeing if the provider and Harley Davidson could accomplish a long-term working relationship. Additionally it had to be ensured that the ERP provider could understand the peculiar requirements of the Harley Davidson work environment that demanded a high degree of flexibility along with little interruption in operations as the implementation was undertaken. Another major focus in choosing the ERP provider was the method in which the provider dealt with implementation, education and change management methodology because Harley Davidson is about to undergo a major SMS change. Lessons learnt by the provider from prior experience would ensure that Harley Davidson’s transition from one set of business ideals and the supporting IT framework would be as smooth as possible. This in turn would ensure that Harley Davidson would lose as little value addition and money as possible during, after and in the longer run of the transition. Among other things, the secondary focus in choosing ...Show more

Summary

1. Rating Matrix Qualitative Criteria Weight Provider 1 Rating Provider 2 Rating Provider 3 Rating Long Term Relationship Potential 5 H H MH Research and Development 4 MH H MH Training and Approach 4 H MH ML Implementation / Education / Change Management Methodology 5 H MH M Understanding Harley's Requirements 5 H MH M Enabling the SMS 3 MH H MH Out of the box Fit 2 MH H MH Financial Viability 2 MH H MH Cost 3 H L M Technical Support Offerings 4 H H M Overall Functionality 3 H H MH Number of Partner Providers Included in Solution Proposal 2 MH H MH Architecture Compatibility 4 H MH H Platform Portability 4 H M H Web Functionality "to go" 4 MH H ML Manufacturing Experience 3 H MH M Total Score…
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Marketing - Case Study on Harly Davidson Motor Campany essay example
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