Marketing - on Harly Davidson Motor Campany - Case Study Example

Only on StudentShare

Extract of sample
Marketing - on Harly Davidson Motor Campany

The basic contention in creating a matrix is to evaluate available options in a quantitative manner. The provider with the greatest score in the rating matrix should automatically “win” unless there would be little point in creating a rating matrix. Rejection of results from the scoring matrix indicate that the team creating the matrix still has underlying reservations that are not being expressed positively for resolution. The composition of the rating matrix provided above encompasses all major concerns that Harley Davidson has to face in selecting an appropriate ERP provider. Furthermore, all major facets of the Harley Davidson team are included in the assessment team such as purchasing, finance, training etc. so there is little room for unaddressed concerns. Analysis of Harley Davidson’s original rating matrix in terms of provider scores shows that there is little difference introduced by using the additional weight criteria to the overall score of each provider. ...Show more


1. Rating Matrix Qualitative Criteria Weight Provider 1 Rating Provider 2 Rating Provider 3 Rating Long Term Relationship Potential 5 H H MH Research and Development 4 MH H MH Training and Approach 4 H MH ML Implementation / Education / Change Management Methodology 5 H MH M Understanding Harley's Requirements 5 H MH M Enabling the SMS 3 MH H MH Out of the box Fit 2 MH H MH Financial Viability 2 MH H MH Cost 3 H L M Technical Support Offerings 4 H H M Overall Functionality 3 H H MH Number of Partner Providers Included in Solution Proposal 2 MH H MH Architecture Compatibility 4 H MH H Platform Portability 4 H M H Web Functionality "to go" 4 MH H ML Manufacturing Experience 3 H MH M Total Score…
Author : kaya60
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Marketing - Case Study on Harly Davidson Motor Campany"
with a personal 20% discount.
Grab the best paper

Related Essays

Harley Davidson marketing plan
ce 1920s has been on the height of studies and researches. The brand has always amazed bike lovers and so as the economic compellers to understand more about company’s real marketing tactics (Scott, 2008). I being the marketing consultant at Harley is going to come up with three years marketing plan and strategy for the company (Scott, 2008).
24 pages (6000 words) Essay
Harley Davidson marketing plan
The earliest Harley Davidson models were on the road and winning races as early as 1913, and by 1920 the brand had already been exported to countries outside the U.S. (HD History Timeline, 2010). The HD bikes are described by enthusiasts as having a unique design and historical legacy that dates back to World War I.
24 pages (6000 words) Essay
E-Marketing Case Study
In addition, Goodby, Silverstein & Partners who are the advertising agency of HP are the other stakeholders of HP. The customers and businesses are recognized as key stakeholders given the emphasis they received in the first HP advertising campaign as observed by Chakraborty and Govind (2008, p.
5 pages (1250 words) Essay
Strategic Marketing Case Study
Effectively, the company started investing in acquiring business that gave the company high-profit margins instead of low-profit margins. In this case, the company had realized that the products that gave the company low-profit margins were not centered on fulfilling the needs of the customer.
4 pages (1000 words) Essay
Marketing case study
The marketing team is committed to ensuring that they deliver excellent products. Some of its products and services include shop fitters, furniture makers, joining and kitchen manufacturers. Most of these products are driven by supply and demand. The kitchen industry in the United Kingdom is valued at 1.2 billion pounds.
8 pages (2000 words) Essay
Marketing case study
The popular ways in which e-commerce is practiced is all about buying and selling of products online. However, there are other activities, which revolve around e-commerce (Langer, 2002). This means that all the transactions in e-commerce are conducted electronically.
8 pages (2000 words) Assignment
Video Case 1: Chick-fil-A
This paper focuses on marketing strategies, positioning strategies and competitive advantage for Chic-fil-A Restaurants Company in the US. Marketing Strategies, Positioning strategies and Competitive Advantage for Chic–fil-A Marketing a company’s products will require philosophical approaches.
3 pages (750 words) Assignment
Furthermore, the report also undertakes an assessment of Starbucks’ marketing strategies in the UK such as its product offering, market segmentation, market targeting and positioning. Analyses indicate that the current state of the UK economy and growing demand for organic products within the UK are two highly optimistic factors which are favorable for an organic product launch.
8 pages (2000 words) Essay
Marketing Case Study
The primary market segmentation focuses on the age, income level, lifestyles, family life cycle etc. Although the company does not provide the best quality products in the market but it is well known because of the cheap price offerings for the quality products.
6 pages (1500 words) Essay
Discussion question
However, the new iPad from Apple Inc., iPad 3 is seemingly the best tablet in the market. This is due to its advanced applications and features. The new iPad 3 has a retina display, 5 megapixel camera, and 4G LTE
2 pages (500 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email