Strategy Formulation - NIKE - Research Paper Example

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Strategy Formulation - NIKE

The research tells how Phillip Knight a business graduate from the University of Stanford Nike initiated NIKE Company in the year1962. The company started has an importation business organization that dealt with sportswear including athletic shoes from Japan to United States. Originally, NIKE was known as the Blue Ribbon Sports. Later it was named NIKE after successful growths and expansions. Currently, the company indulges in business activities encompassing of designing, product development marketing of footwear, sporting equipment, apparel, and accessory product. It is the largest footwear seller all over the world. NIKE currently sells to over 160 countries all over the world including Europe, Australia, Canada, Latin America, Asia, and United States. Some of its facilities are in Oregon, North Carolina, Tennessee, and Netherlands. It also has leased facilities that include Nike-women stores, Nike-towns, Nike factory stores, and more than 100 administrative and sales offices. NIKE brands include Bragano, Converse, Cole Haan, Hurley, g series, and Baver. NIKE should introduce more products or improve on the currently available products in order. This initiative will improve the product outlook and satisfy the emerging consumer demand. The company needs to develop more products both in sportswear and fashion wear in order to expand its markets and increase the volume of sales. It should also expand further into foreign markets both in the future and currently through aggressiveness and being the leading footwear industry. ...Show more

Summary

Center of discussion in this paper is NIKE that has a market advantage since it is recognized worldwide. Almost everyone understands and knows what NIKE. Its brand is recognizable almost at a glance. This indicates how its marketing department is vigorously promoting its products…
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