Marketing Simulation - Research Paper Example

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Extract of sample
Marketing Simulation

The team has three phones in the European market that are SSKE 1, SSKE 3 and SSKE 4. In the Asian market, the team has one phone, the SSKE2A. The SSKE4 I is the best performer in the European market followed by the SSKE1. Most high-end companies prefer the SSKE4 while the ordinary companies prefer the SSKE1. Therefore, it can be concluded that most of the consumers in the region are derived from companies. The phone model on sale in the Asian market mainly targets the lower end segment of the market. The product has received significant reception in the general households and companies. By not focusing on improving the product to suit the high-end segment of the market, the company is losing on sales in this segment in Asia. The team also has not emphasized enough on creating enough awareness of the product in the region compared to the awareness in Europe. Introducing only one product in the region is not a feasible strategy. The team should introduce more products in the region to compete effectively with the competitors. The team also channeled most of its resources in advertising and channel investments. This caused a reduction in operating profits for the team. The team should have reduced the investment in the two divisions considering that most phone companies have their own niche in the market. The curved out section will always buy the products. Furthermore, the investment was done without an introduction of more new products. The money would have been used for research and development instead. ...Show more

Summary

The author of this paper "Marketing Simulation" investigates the concept of marketing simulation. According to the text, the market for smartphones is shrinking gradually due to the increase in the number of smartphone makers in the market…
Author : winnifredbreite
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