Marketing Essays

The paper "Meaning of Volkswagen Brand" is a perfect example of a Marketing Assignment. Organizations that look to work on their core strength and develop their products and services based on the needs of the customer are able to ensure better satisfaction of the customer. Volkswagen on this aspect has ensured that the care offered by them is as per the customer needs. 

The paper "The Brand in Light of Consumer and Brand Theory " is a perfect example of a Marketing Assignment. Every people, as well as an organization, are driven by brands and the emotions, values, and quality that are hidden in a brand. Clearly, brands are more to a name and many companies’ leaders continue to adapt fundamental and complex brand management strategies.

The paper "Organizational Design for Performance and Growth" is a great example of a Marketing Assignment. Executives with bothersome Twitter fingers can rest comfortably after the introduction of securities regulators. These regulators are directed to the utilization of social network sites to telecast business. These are the rules that protect the company in line with social networking sites. 

The paper "The Destination Marketing Strategy Component-Hong Kong City as a Tourist Destination" is a perfect example of a Marketing Case Study. Destination marketing has become extremely competitive worldwide because of the strategies required to manage and market the complexity of relationships of local stakeholders in various destinations.

The paper "Advertising Learning And Consumer choice in Experience Good Markets" is a great example of a Marketing Case Study. Alpen bank entered the Romanian market in 2000. The main target for the bank was the affluent customers whose main attraction to the bank was quality services. The bank customers in Romania have been accorded great services which included wealth management.

The paper "Developing A Marketing Plan And Strategies" is a great example of a Marketing Term Paper. This report presents a marketing plan and the strategies to be used in introducing a new product into the market and ensure maximum sales revenue. The company of concern, in this case, is the Toyota Motors Company, which will be introducing a new brand the Toyota Camry into the market in 2015.

The paper "Advertising And Marketing Management" Is a perfect example of a Marketing Assignment. This assessment takes a look at Thomson’s GBP 5.5 million advertising campaign. Thomson Airways is the largest charter airline in the world with destinations ranging from Asia, North America, Europe, Ireland, and the United Kingdom.

The paper "Marketing in Tourism And Adventure Water Park" is a perfect example of a Marketing Case Study. Adventure Water Park in Geelong, Australia has not been successful for several years. Financial records of the company show that the company has not been in successful operation since customers and revenues have been declining. 

The paper "Marketing The Eco-Shack  " is a wonderful example of a Marketing Case Study. Eco- Shack is an innovation by Doug and Paul, who are motivated to make an eco-friendly Sleep-out. The drive behind their ideas is the fact that sleep-out can be constructed without the need for a council permit. This is a structure that is within the council regulation of 10m squared. 

The paper "Relational Basis of Word-of-Mouth and Buzz marketing Practices" is a perfect example of a Marketing Case Study. The purpose of the paper is to determine Red Bull’s source of brand equity, Red Bull’s marketing program contribution to brand equity and the impact of Red Bull’s diversification into other products. 

The paper "National Bank of Abu Dhabi External Environment" is an outstanding example of a marketing case study. National Bank of Abu Dhabi (NBAD) is one of the biggest Arab banks and it has a wide range of customers. The bank is the largest in the UAE (NBAD, 2014). The government owns about 70% of the total shares of the bank.

The paper "Dilmah Ceylon Tea: Market Development in Australia" is a good example of a marketing case study. Within an organization, there are a number of functions that have to be well executed so that the organization can be in a state of easily realizing its goals and objectives. Poor strategic planning and execution of functions such as marketing cause great effects on the competitive performance of an organization.

The paper "Marketing Audit of Wheaties" is a great example of a marketing case study. Some of the notable issues that the manager should likely consider in order to come up with an effective marketing strategy include; first, the manager should be able to comprehend the fact that the firm’s immediate sales-base reduced immensely.

The paper "Advertising Strategy of Nintendo DS Women" is an outstanding example of a marketing case study. Women, for a longer period of time, have been known to be disinterested with aspects involving gaming and purchase of newer software always brought to the market. They have always associated the idea of gaming with teenage boys’ altogether rather they are known to be focused on reading gossip magazines.

The paper "Sales and Distribution Management - Vaughn Manufacturing" is a perfect example of a marketing case study. Consultative multi-channel retailing is an appropriate selling approach for Vaughn manufacturing. Consultative selling is effective in selling technical products like crankshaft sold by the company and also in establishing relationships with buyers.

The paper "SportUNE Community Physiotherapy Clinic Market" is a good example of a marketing case study. SportUNE is a precinct found in the University of New England in Australia. It houses a range of sporting facilities including indoor multi-purpose halls, gym, 15 hectares of playing fields, heated 25 m indoor pool, Bellevue grandstand, crèche, café, group fitness rooms, indoor climbing wall and outdoor netball, basketball, and tennis courts.

The paper "How Rosina Could Have Obtained Information" is a great example of marketing coursework. Rosina already had an experience after working as a sales representative and had even called a couple of speciality stores. She could, therefore, have obtained information about the speciality stores through her work experience.

The paper "Global Motors Plans in Marketing" is an outstanding example of a marketing case study. The aim of this case study was to determine the differences and association in desirability measures of each of the five automobiles among the respondents sampled. This included the establishment of the demographic factors, with the highest desirability measure for each of the five automobiles that Global motors intend to market.

The paper "Global Business Situation and Opportunity Analysis - Apple Inc" is a good example of a marketing case study. This report is prepared to conduct an analysis of the current internal and external situation of the iPhone. This will include an analysis Apple Inc., structure, capabilities and resources, competitive environment and industry situation and SWOT analysis of iPhone.

The paper "Abu Dhabi National Hotels PESTEL Analysis" is a great example of a marketing case study. Abu Dhabi National Hotels (ADNH) were founded more than thirty years ago. It was incorporated in 1975. The ADNH was started when the shareholding company acquired 3 hotels from the Government. Since then, the hotels expanded in diversity and size in the four categories that it operates.

The paper "Dilmah Ceylon Tea: Marketing Development in Australia" is a good example of a marketing case study. Dilmah Tea is a renowned company in Australia; the company has been in the Australian market since the 1960s. During its early operations, the company was extremely successful; however, during its later operations in the 1980s, the company started losing its market share due to a un-sustaining market strategy.

The paper "Differentiation and Strategies Change: Case of Club Med" is a perfect example of a case study on marketing. An increase in a number of hospitality facilities including hotels, restaurants, and resorts have made the existing one to rethink their strategies so as to sustain competition (AbuKhalifeh & Mat Som 2012, p.355).

The paper "Advertising Plan for a New Company in the UAE" is an outstanding example of a marketing case study. Commercial activities require insight into the nature and scope of potential market segments. In order to guarantee success in commerce, it is important for businesses to consider the required strategies and input that could enhance performance and productivity in a new market.

The paper "SWOT Analysis for Random House Publishers" is a great example of a marketing case study. The Random House publishers, as Bickert, Diestegge, Knauer, Moslang, Schroer and Sommer, (2013) discussed in the presented case study is a publishing media function of the Bertelsmann Company.

The paper "Apple Inc Global Marketing Plan" is a good example of a marketing case study. The iPhone is among phones experiencing high sales in the world (Apple Inc., 2013). Such high sales can be attributed to the phones uniqueness in terms of its features and originality as compared to other smartphones in the market.

The paper "Principles of Marketing for Business - the Manchester United Brand Identity" is a perfect example of a marketing case study. Organisational branding and marketing has evolved and emerged as a common management principle over the last decade. In this regard, organisations, across all industries, both good and services industries seek to establish a unique and innovative brand as the key tool and driving factor in their marketing strategies.

The paper "Marketing Analysis of Sodastream Company " is an outstanding example of a marketing case study. In the event of rising competitiveness in global business, many companies are trying the best they can to achieve a competitive edge over others. This report examines a case study of such dimensional capacity.

The paper "Coca-Cola Marketing Analysis " is a good example of a marketing case study. This report looks to present a situational analysis for Coca Cola which functions in the beverage market in Australia. The report will analyze the different areas of situational analysis which includes category analysis and competition analysis.

The paper "Marketing Plan for Tourism Macedon Ranges" is an outstanding example of a marketing case study. This paper presents a plan of marketing Macedon Ranges as a tourist attraction. It explains various emerging strengths which makes the Macedon region a better tourist attraction as well as explaining the marketing strategies that can be implemented so that tourists are attracted to visit the region.

The paper "Emotiv Systems Inc - Market Planning" is a good example of a marketing case study. In marketing the EPOC, Emotiv has a wide range of markets to target. It would not be wise for Emotiv to introduce the EPOC in a wide range of markets. Emotiv should concentrate on a few markets at the introductory level then focus on the full range of markets when the product firmly establishes its position.

The paper "Sanitarium Food Company Marketing Analysis " is a great example of a marketing case study. Sanitarium trading food Company comprises of two associates, the Australian Health and Nutrition Ltd and New Zealand Health Ltd fully owned by Seventh Day Adventist Church (Saniturium Health and Wellbeing 2011). The ‘So Good Coconut Milk’ brand has shown increased sales (New Zealand Health Food Limited 2012).

The paper 'TNT Express, Subaru Company Target Respondents" is a perfect example of a marketing assignment. Lilien & Shanker (2013) explain that the success of any marketing research is dependent on the recruitment of the most qualified and targeted respondents possible. Therefore, the target respondents would-be buyers of “So Good Coconut Milk.

The paper "Macedon Ranges Marketing Plan" is a good example of a marketing case study. The Macedon Ranges is a tourist region in Victoria, Australia. It is a very cultural region, with rural villages as part of the sites to see. There are cultural events all year through, and these vary with the seasons. These include farmers’ markets and horse racing tournaments.

The paper "Emotiv Technology Company Business Strategies " is a great example of a marketing case study. Emotiv Technology Company has a high probability of gaining a competitive edge in the gaming market. Driven by the enthusiasm of gamers in finding video games that have aspects of actions combined with the thought-controlled psychographic profile is quite fascinating in the mind of gamers.

The paper "The Nescafe Plan in Asia" is an outstanding example of a marketing assignment. Creating shared value is a concept that has been brought about to redefine sustainable business and to provide guidance for a business that seeks to ensure they operate sustainably. This is a concept that is well intended to ensure long term benefits to all stakeholders of any business, across the product chain.

The paper "AAC Spain Marketing Strategies" is a good example of a marketing case study. AAC Spain enjoys an open path that is consolidated for the purpose of serving the Spanish and Portuguese markets. The firm’s central location is set to ease logistics for the parent company in China for the entire European market as a whole.

The paper "Vodafone - Using Technology to Improve Economies" is a great example of a marketing case study. Vodafone is one of the leading international mobile communications company in the world. The company is in operation in 67 countries currently and some are through partnership i.e Safaricom in Kenya. It has provided employment to thousands of people while serving millions of customers.

The paper 'Reducing the Risks Associated with Marketing Decision Making in Indonesia" is a perfect example of a marketing case study. Marketing research methods have expanded dramatically in recent years. No company exist without using market research to enhance their operations in one way or another (Cavusgil, 2009).

The paper "Reebok Company Brand Audit" is an outstanding example of a marketing case study. The objective of the Reebok Company brand audit is to conduct a detailed analysis of the current state of the brand. The study aims to determine the brand’s quality that is effective and those that are not in the current market. As a result, it helps give a picture of how the brand can be restructured for better results.

The paper "Marketing Analysis of Tru-Bank" is an outstanding example of a marketing case study. The objective is to chart the internal and market information in order to assess the situation and come up with a plan for the future of the corporation. Current Marketing Situation: the bank is facing issues related to the market because of the practices it employs within the market outdated practices.

The paper "Organization, Mission, Purpose, Vision, and Values of Cocoa Delights is a good example of a marketing case study. Cocoa delight is a company that was established back in 2000 and it is among the youngest manufacturers of chocolate. The company places a lot of value on innovation and creativity.

The paper "FedEx and GoldieBlox Marketing Orientations " is a great example of a marketing assignment. How well a service provider understands the needs and wants of their clients has a great influence on how the business will thrive and compete in the market. A succeeding consumer-focused marketing strategy requires that the organization understands the needs, wants, and demands of humans and what are their motivators in general.

The paper 'Max Lionel Realty Plans and Budget" is a perfect example of a marketing case study. I met with the CEO so as to discuss the planning and also to gain the approval of the draft planning documents. During the meeting, the CEO proposed some of the key areas which needed to be changed to make the project more successful in the long run.

The paper "Benettons Shock Advertising" is an outstanding example of a marketing case study. Shock advertising has been exploited by Benetton Group to draw immediate attention to issues that affect society, consumers and the company. This form of advertising violates the norms for personal ideals and social values disturbing and graphic imagery (Sarda, 2012).

The paper "Effects of Benetton’s Shock Advertising Campaign" is a good example of a marketing case study. Benetton advertising revolved around controversial subjects that hurt the company image. Some of the issues that the advertisement touched on include pollution, child labor, racial integration, war, AIDS awareness, and death among others. Shock ad is a double-edged sword.

The paper “Walt Disney Company - Global, Local and Glocal Marketing Strategies“ is a  dramatic variant of a report on marketing. The Walt Disney Company, which is typically referred to as Disney, is a multinational entertainment and mass media conglomerate, which has its headquarters based in California, America.

The paper "Advertisements Used by Benetton and Yeo Valley Organic" is a great example of a marketing case study. The shock advertisements used by Benetton had several positive and negative effects on the company, consumers, and the general society as it led to strong consumer and public feelings (Vellnagel, 2011).

The paper "Business Partnerships and Organizational Performance at the Hillside Beach Club" is a perfect example of a marketing case study. Hillside Beach Club (HBC) definitely is the ultimate family vacation in the Mediterranean. Alarko Group of Companies founded HBC in 1994 at Fathiye in the Mugla Province.

The paper “Coca Cola’s Marketing Communication - Brand Positioning and Creative Approach“ is a  spectacular variant on business plans on marketing. The soft drink industry is emerging to be the leader in the beverage industry. With the tough economic situations experienced in 2009-2011, most businesses witnessed sales rebound especially in the Western markets.

The paper “Samsung - Marketing Communication Mix, Consumer Brand Awareness, and Recent Samsung Exploding Battery Crisis“ is an outstanding variant of case study on marketing. Samsung is one of the giant electronic company in the world that deals with a vast range of products. The presence of different products makes it to have different portfolios of marketing strategy that it deals with.