Marketing Essays

In this context, the example of tour operators Hayes and Jarvis is worth mentioning who have increased their business in Asia and the Far East and restricted business in the Caribbean portfolio. It was a marketing strategy to provide customized products – offering four and five-star hotels. The strategy worked well in customer retention.

There will be phases one and two of Harley-Davidson’s implementation of its communications plan. For the first phase, the area of concentration would be the acquisition of a solid pool of dealer-distributors with whom HD would establish a solid business relationship that would guarantee them a firm brand positioning.

The essence of integrated marketing communication is to combine some or all of the marketing communication strategies in order to develop more effective communication programs. According to Garfield (2005), the use of digital technology or Internet advertising has already made an enormous in percentage growth as of 2005. 

My professional goal is to lead a company that values professionalism and steer such an organization towards the attainment of its mission and objectives. I want to be able to articulate the organizational vision to the subordinates and influence their efforts towards attaining shared organizational goals. 

From the outline, it is observed that consumers go through the steps of need identification, searching for information, evaluation of alternatives, the actual purchasing, and lastly, post-purchase analysis. In the second section, the focus is on the marketing strategy that is generally used for smartphones.

The paper "How Green Marketing Helps Toyota to Promote Brand Loyalty" is a good example of a marketing literature review. When customers go shopping for any product they do so without enough knowledge of the product. Their desire is always to buy the best product or service that a given market offers. In such circumstances, customers always go for products that have built a brand reputation.

The paper "Why Gloria Jean Coffee Should Venture into the South American Market" is an outstanding example of a marketing case study. This paper presents feasibility on how to expand an existing business in a different country where the business does not exist. The aim is to conduct a feasibility study of an emerging market.

The paper "Wine Industry in Hong Kong" is a great example of a Marketing Case Study. This report is a marketing plan for the proposed Penfold Company investment in the Hong Kong wine industry. The report evaluates the Company's internal resources through a SWOT analysis and establishes that the corporation has the capability to venture into this market.

The paper "Marketing strategy and Honda Motor Company" is a perfect example of a Marketing Case Study. With the increase in globalization, information technology advancement, and growing pressure from external forces, it means that managers can no longer use old marketing strategies today in their operations (Mullins, Walker & Boyd 2010). 

The paper "Boxed Chocolate In The Australian Chocolate" Is a wonderful example of a Marketing Case Study. A report by IBIS World reveals that the Australian chocolate industry has survived the recent global economic crisis (4). Manufacturers have managed to weather the economic storm and currently, the industry has an estimated growth rate of 4%.

The paper entitled "The Expanded Marketing Mix" is a great example of a Term Paper. This report has been drafted in a comprehensive and synchronized manner to provide readers with a complete understanding of the significance and implication of expanded marketing mix in context to an Australian Organization.

The paper "Billabong International Inc Issues" is a perfect example of a Marketing Business Plan. Billabong International Inc is an Australia-based multinational clothing company with global operations. Currently, the company’s merchandise is licensed and sold in over 100 nations globally. Billabong’s core businesses comprise the manufacture and sale of boardsports items, wetsuits, etc.

The paper "Towards a Theory of Marketing Systems" is a great example of a Marketing Case Study. The marketing system refers to is used in referring to organizations and business chains that are involved in product inception to the final market (Wooliscroft, 2008). A marketing system is composed of three levels which are national, industry and company level (Layton, 2011).

The paper "Brand Management Or Planning And Control" Is a wonderful example of a Marketing Case Study. Great brands are a result of having thoughtful and imaginative planning. In order to come up with a strong brand, there is a need to implement strategies that are creative (Schultz, 2000). Having strategically planned brands is vital for the competitive world.

The paper "Dimensions of the Service Environment" Is a great example of a Marketing Case Study. Service environments are multifaceted and integrate many components intended to shape employee and customer responses. The capacity of the physical environment to impact behavior and to establish an image is specifically oblivious for services providers, including hotels and restaurants.

The paper "Customer Complaint Behavior Towards Hotel Restaurant Services" is a wonderful example of a Marketing Case Study. This paper is divided into three sections. The first part provides a detailed description of a critical incident that occurred in what used to be this writer’s favorite restaurant. 

The paper "Temple Food Company Issues" is a wonderful example of a Marketing Business Plan. Temple Food Company is a food product processing company that is situated in the west of Australia. The company was founded by Len Temple in the 1970s since then the company has continuously been gaining expertise as far as the production of health food is concerned. 

The paper "Fly-In Air Show" is a great example of a Marketing Term Paper. The Old Station Flying Club was first created by George Creed in 1989. The club stage unique Fly-in air show every year from 1989 to 2007, this show became very popular over the years. It is a family-oriented club show that allows visitors to pursue their love of flying in a relaxed atmosphere. 

The paper "Service Experience For Local Consumers" is a perfect example of a Marketing Case Study. Tony & Guy is an international hair and beauty care business that started the first operation in 1963 in London, United Kingdom before spreading globally to have more than 400 salons and academies across the globe, including in Australia. 

The paper "Brand Image and Personality Influence on Positive Consumer Attitude" is a great example of a Marketing Case Study. The consumer buying behavior is an overall component influenced by a range of internal and external consumer factors. On one hand, the internal factors are the generic consumer traits such as their culture, gender, and age among others.

The paper "Factors Driving Loyalty in Airlines" is a perfect example of a marketing case study. Loyalty in any business is considered as an important factor due to its association with customers to the business. It is the responsibility of every business to develop strategies that will not only drive customers towards essential goods and products but also retain the customers in relations to their allegiance to the business.

The paper "Internet Marketing of Nike, Adidas, Puma and Converse " is an outstanding example of a marketing case study. The model Nike has developed is simple where customers need to register first and then will be able to purchase different products. The process of purchasing is simple as the customers selecting the products gets added to the purchasing cart as shown in the right-hand corner.

The paper "Measuring and Interpreting Brand Performance - Double Jeopardy and Duplication of Law " is a good example of marketing coursework. In the report, Smith’s depicts both Double Jeopardy and Duplication of Law patterns of brand performance. In addition, Duplication of Law pattern exhibited by Smith’s has implications as well as likely reasons for deviations. Smith’s also operates in a repertoire market.

The paper "The Role of the Internet in the Current Integrated Marketing Communications Strategy: Nike, Inc" is a great example of a marketing case study. Today, the internet plays an integral role in the Integrated Marketing Communications Strategy. Many organisations are integrating their marketing activities into the internet (Keller, 2009).

The paper "Levis Retail Marketing Report" is a perfect example of a marketing case study. Live’s target market is the customer between 18 and 24 years. A big fraction of their customers are students or low-income individuals. The fashion sector has started experiencing tough competition that has prompted by the entry of international fashion agglomerates in Australia.

The paper "Measuring and Interpreting Brand Performance - Kettle and Smith’s" is an outstanding example of a marketing case study. The brands in the case demonstrate significant competition, each brand claiming a significant portion of the market. Smith’s and Kettle are the two most competitive in terms of market share and penetration.

The paper "Importance of Collaboration in the Automotive Industry" is a great example of marketing coursework. Collaboration is a broad and multi-dimensional concept that lacks a specific or standardised definition. Nevertheless, in simple terms collaboration can be considered as a process through which two or more individuals or entities work together in order to achieve common goals (Marinez-Moyano 2006).

The paper "Rational Decision Making Models and What People Actually Do" is a great example of marketing coursework. Researchers have investigated decision making processes for many years now. This study has continued to evolve with contributions that span several disciplines for more than 300year.

The paper "UGG Boots Exporting to China" is a great example of a marketing case study. Globalization, as has been largely argued, has led to a mixture of both positive and negative implications on the business market. On one hand, Gangopadhyay and Chatterji (2005, p.70) stated that despite the positive implications, it has led to increased market competition as well as saturation in other markets.

The paper "Digital Marketing Plan of Polaroid Corporation" is a good example of a marketing case study. Due to the launch of new technologically-advanced digital camera products such as the social magic and Polaroid cube cameras by Polaroid Corporation, the paper presents a digital marketing strategy for the company for a period of 9 months following a contextual analysis of the company’s financial background.

The paper "Marketing Plan for Soccer Freak" is an outstanding example of a marketing case study. Soccer freak is an Australian company soccer jersey design company started by Roman Sevilla in 2014 and is located in Gold Coast Australia. Roman started his design work at the age of 12 where he was trying to have his soccer jersey manufactured in local France stores.

The paper "Marketing Research and Planning Project - Milka-Cola" is a good example of a marketing case study. The soft drink industry is a very big one and most of it being captured by two major companies, Coca Cola and PepsiCo. Coca Cola still has an upper hand in this section and is the world’s biggest company in this regard.

The paper "Critical Analysis of an Online Business Model - Amazon.com " is a perfect example of a marketing case study. With the advent of amazon.com as an electronic retailer in 1996, a new world of Ecommerce was created. Customers no longer needed to go to physical stores to make purchases of items such as books, electronics and jewelry, but could simply visit the online storefront of the retailer, select the item to be purchased.

The paper "Understanding Cadbury’s Market Position against Its Competitors" is an outstanding example of a marketing case study. External market factors are essential in understanding Cadbury’s market position against its competitors. In this regard, a number of theories and approaches are consolidated in presenting an in-depth analysis of Cadbury’s market position.

The paper "Nokia’s Customer Service Theory Based on Its Marketing Mix " is a good example of a marketing case study. Although there is high competition in the telecommunications market, Nokia still controls a substantial segment of the market due to its strategic application of customer service theory in its marketing strategy.

The paper "The Global Upward Trend in the Profit Share" is a wonderful example of a Marketing Case Study. The market is becoming more competitive with consumer behaviors of purchase shifting to more advanced products. Therefore, it is the responsibility of each business to align itself with the specific needs of the target clients to increase its sales.

The paper "How Competitive Forces Shape Strategy a wonderful example of a Marketing Case Study. There are nine business units of Samsung that are further categorized into three categories, they are Consumer Electronics, Mobile and IT Communications and Device Solutions (Samsung, 2014). In order to formulate the strategies to compete and survive, we will discuss strategic planning.

The paper "Interpreting Brand Performance And Building Customer Loyalty" is a great example of a Marketing Term Paper. The market share for Weet-Bix is relatively higher than the market share of the competing brands. Market share describes the customer base of a given brand in a particular population. Weet-Bix has 37 people out of the total sample, closely followed by corn flakes at 24.

The paper "Luxury Markets And Premium Pricing" is a perfect example of a Marketing Case Study. Each and every product has a relation to another product or products. There are seven levels of product hierarchy that stretches from the basic needs to more particular needs that are able to satisfy those needs. Need family is based on the core need for the existence of a product family.

The paper "Brand Evaluation And Brand Building In The Telecom Sector" is a great example of a Marketing Term Paper. Branding still remains a marketing strategy issued by firms in order to be able to differentiate their products from similar offerings in the market. This approach is crucial to small markets that do not have big promotional resources from those of its competitors.

The paper "The National Trust for Places of Historic Interest or Natural Beauty" is a wonderful example of a Marketing Assignment. The National Trust for Places of Historic Interest or natural beauty which is also known as the national trust is termed as a conservation organization which is based in England, Northern Ireland and in Wales.

The paper "The Comparison of Product And Corporate Branding Strategy" is a perfect example of a Marketing Case Study. This study aims at providing a marketing plan for ECLC nursery schools. The paper involves research on the external environment of the market that impacts on the entry of a new member.

The paper "Relationship Marketing Programs in Building Customer–Salesperson " is a perfect example of a Marketing Case Study. The British Red Cross Society is an organization that is part of The International Red Cross and Red Crescent Movement which operates on a global scale providing humanitarian aid.

The paper "Team Birmingham’s Approach to Tourism" is a perfect example of a Marketing Case Study. Understanding the marketing environment is imperative to gain valuable insights for growth. The contemporary business environment necessitates active solutions enabling a firm to compete favorably in any market.

The paper "Segmentation Can Be A Very Powerful Tool For Aiming Marketing To Special Groups" is a perfect example of a Marketing Assignment. Basically, measuring consumer preferences has for many years remained an area of interest not only to practicing researchers but also scholars. Measuring accurately the preferences enables the marketer to deeply understand the dislikes, likes, etc.

The paper “A Competitive Position of PRET A Manger in the Market ” is a well-turned example of a case study on marketing. PRET A Manger is a rough translation for ‘ready to eat’. The brand name is a reflection of the company’s commitment to providing healthy solutions for fast foods. The company is a renowned sandwich outlet in the United Kingdom.

The paper “Advertising and Marketing Communications Campaign for Christian Louboutin's New Perfume” is an earnest example of a business plan on marketing. With the rising number of people using perfumes, both males and females, Christian Louboutin decided to venture into the fragrance industry. From the time the company formed in 1963, much of its products focused on the feminine.

Hilton engages in the lodging sector, as well as runs a chain of hotels, ranging from mid-priced hotels, and stay suites to deluxe full-service resorts and hotels. It currently operates among the largest hotel and lodging empires comprising 3,600 hotels and resorts in several countries, such as the United Kingdom, the United States, and China.

The paper “Retail Innovation and Influences within the Fashion Industry” is an explanatory example of a literature review on marketing. Innovation has changed consumer behavior and retail business, especially in the fashion industry. Consumers use mobile phones to research on a boutique or new clothes, or take pictures in the changing room and seeking advice from friends regarding the clothes.

The paper “Louis Vuitton Luggage - Customer Segments for the Product, Targeting Strategy, and Perceptual Map” is a  precise example of a case study on marketing. The effective marketing of a product requires the creation of a good product image in the minds of the customers. Making a product easily available to the target customers requires the consideration of the four Ps of marketing.