Marketing Essays

The paper “Amazon Marketing Strategy  - Market Characteristics, Customer Consideration, Marketing Mix Assessment“ is an earnest variant of the report on marketing. This report analyzes Amazon’s, a cloud computing and electronic commerce company's strategic marketing option. It has provided a description of the company with regard to the industry it operates in as well as its competitors.

Amp Company must implement new marketing strategies with an edge to reach its consumer target in China. Even though most men enjoy energy drinks, Amp has also discovered that women are also interested in energy drinks but the industry has yet to offer something that suits their taste. Amp Company aims at manufacturing a specific product.

The paper "Market Segmentation and Target Marketing - JCB Company " is an outstanding example of a marketing case study. Cyril Bramford founded JCB Company in 1945 and the headquarters is in Rocester Staffordshire, in England (Pederson & Thomson, 2007). JCB is a global manufacturing company that deals in machinery used in industries, construction, and agriculture.

The paper “Retail Strategy of Wal-Mart Stores, Inc“ is a  spectacular variant of case study on marketing. The idea that begot Walmart began as early as 1940 when Sam Wanton, who would later be the chief founder of the company, was working for Ben Franklin, a common store retainer in Newport, Ark.

The paper “Boost Juice Bar Company - Situational Analysis of Market Entry into the New International Market“ is a  comprehensive variant of case study on marketing. Marketing is an essential aspect for every business organization irrespective of size and area of operation. It is a management process through which products and services move from concept to consumer.

The paper “Amazon - SWOT Analysis, Place, Price, Promotion, and Product of One of the Leading Online Retailers“ is an actual variant of the report on marketing. Amazon is among the global leading online retailers that offer diverse products in many countries worldwide. This report will focus on the intended market extension of an existing product/service into a new international market for Amazon.

The paper “Donut King  - Situational Analysis of Market Entry into the New International Market“ is a  potent variant of the report on marketing. Global strategy results in different business strategies and an increased adaptation level to the company’s local business environment. The main challenge tied with the global expansion is the company's ability to develop a strategy applicable globally.

The paper “The Coolest Cooler  - Product and Market Overview, SWOT and PEST Analysis, Marketing Strategies, Budget, and Controls“ is an inspiring variant of the report on marketing. The coolest cooler is a modern cooler with the following components: it has a Bluetooth speaker, a blender, a USB charger, cutting board. This cooler was started by Ryan Grepper.

The products are used to treat several inflammatory diseases that occur jointly in both livestock and the human population. Interpath is highly sophisticated in its pursuit of research in these products since they consider the pragmatic performance of the products on the affected population. The authenticity of these products is the major company's concern.

The paper “Branding Strategies for Body Wise Saloon“ is an excellent variant of a report on marketing. Having been in the salon business for over a decade, Bodywise Salon provides excellent, friendly, and professional and beauty services for both men and women. The services offered at Bodywise range from therapy and massage to manicure and pedicure.

The paper “Tesco’s Marketing Strategy Development, Internal and External Environment Analysis“ is an outstanding variant of the report on marketing. A marketing strategy is a marketing plan aimed at achieving the preferred marketing objectives and goals. In the modern-day dynamic and competitive business environment, marketing is regarded as a strategic tool that organizations employ.

The paper “Starting an Online Consultancy Firm“ is a  well-turned variant of business plan on marketing. A business plan is essential at the onset of any business start-up. A plan is essentially used to evaluate the effectiveness and applicability of the business (Atrill 2011). It is the essential foundation that outlines the blueprint of business operations and procedures.

The paper “Deliciosa Comida Restaurant - Green Practice, Providing Tailored Customer Services, Meeting the Market Needs“ is a  convincing variant of business plan on marketing. Texas has grown, and its future is bright in the eyes of many investors. the city is regarded as the next silicon valley of the US due to its robust technological infrastructure.

The paper "Digital Marketing in Google Company " is a good example of a marketing case study. Globally, companies reach their desired target groups through different forms of marketing. Initially, print media, radio broadcast and push marketing ere the most common marketing methods applied by companies in making their products and services known to the public.

The paper "Transnational Marketing Issue: Nestle and Child Labour" is a great example of a marketing case study. This case study is about child labour as an issue of transnational marketing for Nestlé. In the case study, the current strategies that are used by the company are evaluated. The evaluation is based on the different theories and concepts of transnational marketing that have been developed in the existing literature.

The paper "Pricing and Cost Structures at Frankfurt Pump Company " is a perfect example of a marketing case study. The Frankfurt Pump Company is among the leading pump manufacturers in the world. The company was founded by a mechanical engineer called Heinz Hoffman in 1965 (Zimmerman & Blythe, 2013). It is headquartered in Germany.

The paper "Service Encounter Issues" is a wonderful example of a Marketing Case Study. Service encounter involves transactional interactions where one person provides a service to another. In the United Kingdom, the quality of services provided to the customers is considered crucial in determining the success of an organization.

The paper "Improvement of Indy as a Service Product" is a perfect example of a marketing case study. Indy event is one of the most remarkable and famous Australian entertainment establishments. Due to its good attendance, it has over the years grown to become a major international attraction and also one of Australia’s most profitable events.

The paper "Brand Identity of Alfred Dunhill Ltd" is a great example of a marketing case study. The dream of Alfred Dunhill became a reality when he envisioned an exotic line up of goods for men by creating a brand that was both rich and complex. Alfred Dunhill was one of the most quintessential English investors who founded the ‘Dunhill’ company more than a hundred years ago after the inheritance of his father’s saddlery business in London.

The paper "The Kiwi Experience Tour and Travels Company in New Zealand" is a good example of a marketing case study. The kiwi experience is a tour and travel company in New Zealand. This company is renowned for taking customers while onboard their buses to a number of tours in various destinations within New Zealand.

The paper "Trends in Ranching Industries and Their Drivers" is a good example of a marketing case study. A marketing strategy is an organizational process that allows a business to concentrate on its limited resources in a way that will increase sales, have a sustainable competitive advantage, and at the same time meeting the customer’s expectations by satisfying their needs.

The paper "Analysis of Targeted Market - Antibacterial Portable Hand Soap AntibaSoap" is a good example of a marketing case study. Asia is an expansive continent that brings together forty-seven countries with an estimated population of 60% of the current world population while it accounts for 8.6% of the earth surface (Cook, 2008).

The paper "Marketing Mix of Multimedia Mobile Phone - Caring Mobile" is a perfect example of a marketing case study. Caring Mobile, Inc is private Mobile Phone Company headquartered in Sydney, Australia, is the principal producer, designer, and distributor of cell phones intended or anticipated for teens.

The paper "SWOT Analysis of Cima Mountaineering Inc" is a good example of a marketing case study. Cima Mountaineering Company is a company specializing in selling boots. It is located in the U.S.A. and it is a family business managed by Anthony and Margaret. Before it was acquired by the family of Anthony and Margaret, the company was called Hoback Boot Company and was well known for manufacturing western boots.

The paper "Corporate Ethics in Relation to the Implementation of Broadband Strategies for Telstra and Optus" is a great example of a marketing case study. Corporate ethics is mainly founded on broad principles of integrity as well as those of fairness with the general aim of focusing on issues such as local community responsibility, quality of the products or services of the company and consumer satisfaction.

The paper "PR Campaign of Brisbane Clem " is a great example of a marketing case study. The $3 billion Clem Jones subway (CLEM7) is actually being conveyed by ASX-listed tributary City Motorway faction on behalf of the Brisbane metropolis Council. It is the largest transportation project ever embarked in Queensland intriguing three years of constructing and connecting more than 12,000 personnel.

The paper "The Concept of Mediatization " is a good example of a marketing assignment. Ross and Nightingale argue ‘audience research is a vehicle for monitoring the impact of both the mediatization of human senses and the industrialization of the productive capacity of the media’ (2003:13). Using examples, briefly discuss the term mediatization.

The paper "Emerging Market Dynamics in Australia" is an outstanding example of a marketing annotated bibliography. As per global bond mangers, Pimco, Australia has been cited as a developed country that would provide the most opportunities in global bonds to investors among developed economies. The article also focuses on the difference in outlook towards global bonds for Europe, the US and other emerging countries post the economic crisis.

The paper "Australian Emerging Market, Why Big Businesses Need Biodiversity" is a great example of a marketing case study. With the recent economic crisis in Europe and America, analysts have predicted Australia as one of the most attractive markets to invest in. Australia has shown remarkable growth and increased opportunities in terms of investments in equities as anticipated by bond traders.

The paper "Cognitive Dissonance, Types of Cognitive Learning Theories" is a perfect example of marketing coursework. A subculture is a small group of people with different values or behaviours within a superior culture that distinguishes them from the bigger culture, to which they fit into. Some of these subcultures may be seen as negative out of their nature of condemnation to the dominant societal set.

The paper "Marketing Communication Strategy for an Australian Chocolate Company " is an outstanding example of marketing coursework. Culture is a critical influencing variable in the marketing of the international business and in its strategic decision-making process. Conversely, culture has a significant impact on marketing communication strategy for an exporting company.

The paper "Holistic Marketing in Organizations" is a good example of marketing coursework. Holistic Marketing is a general term used to illustrate a strategy, which enables an organization to look into its respective marketing efforts as a 'whole' that in turn helps the general organization to develop a 'holistic marketing' plan.

The paper "Marketing Strategy for Cadburys Dairy Milk Silk" is a perfect example of a marketing case study. Cadburys has been performing in the international arena and is one of the most sought after chocolate. The company has recently launched a new variant in the name Cadburys Dairy Milk Silk which is rich in chocolate and nuts.

The paper "Omo Washing Powder in Australia" is a good example of a marketing case study. Marketing is an essential tool of any business and it is usually a precursor to any successful business venture. The notion of marketing has undergone a revolutionary shift in the focus according to various ideas surrounding it. Companies are adopting new methodologies in order to market their products and services to a contemporary market.

Generally speaking, the paper "Understanding the Market System - Unilever" is an outstanding example of a marketing case study. An efficient marketing system has been singled out as one of the most imperative requirements for businesses that intend to survive in the increasingly competitive business world.

The paper "Google’s Products and Services and Their Available Markets" is an outstanding example of a marketing case study. Google company was founded in the year 1998 by Larry Page and Sergey Brin to solve and answer the questions that normally irises in the minds of every internet user. The main ingredient of their solution was a program that they developed which is known as PageRank.

The paper "Use of Mobile Banking in Kenya" is a good example of a marketing assignment. The first initiative described in the case study is the use of Mobile Banking in Kenya. Popularly known as M-Pesa the initiative was launched by Vodafone in collaboration with Safaricom in 2005. Safaricom is the local partner of Vodafone in Kenya and the leading mobile service provider in Kenya and also in some parts of East Africa.

The paper "Two Car Manufacturer’s Subaru and Toyota in terms of Market Segmentation" is an outstanding example of a marketing case study. The paper critically examines different case studies, from a strategic marketing perspective. The study appraises the potential mistakes made by the steering committee of the Bureau of Meteorology in the launch of the product.

The paper "Atlas-Copco: Gaining and Building Distribution Channels" is an outstanding example of a marketing case study. Atlas-Copco’s market entry strategy in the United States had four distinct phases, as described by the case study. In Phase One, the company followed a relatively simple two-pronged strategy of enlisting more distributors, while at the same time streamlining their existing distributor network by focusing on key customer segments.

The paper "Atlas Copco Market Entry" is a good example of a marketing assignment. Atlas Copco employs a three-level channel structure with the manufacturer being Atlas Copco, the intermediary being the distributors who after the adoption of the four-level franchising policy become the franchisees, and lastly the customers at the lower end.

The paper "Atlas Copco Distribution System" is a great example of a marketing assignment. The Atlas Copco is a company that has its roots in Sweden. It has been able to gain a good share of the market worldwide for selling air compressors. In its effort to penetrate the United States market, it experiences some challenges that make it almost unsuccessful.

The paper "Integrated Marketing Communication - Virgin Blue " is an outstanding example of a marketing case study. Belch et al (2011) maintain that, through its low price strategy, pay for use model as well as flexible service; it is quite evident that Virgin Blue continues to attract a larger share of the price and time-sensitive traveler.

The paper "Citizen Bank’s Marketing Strategy " is a good example of a marketing case study. Australia’s banking sector is pretty clouded (Thakor & Boot, 2008). With the high concentration of banks, one would imagine that consumer needs are addressed fully especially considering that the high concentration of banks and other financial institutions would lead to competitive banking practices that would benefit the consumers.

The paper "Chocolate Consumers Feeling Guilty for the Wrong Reasons - Cadbury" is an outstanding example of a marketing case study. The concept of ethical marketing has been around for some time, but mostly hitting public attention in recent decades. This is best epitomized by the fact that in the last decade, there has been a realization of considerable elevation of consumers demand for ethical products.

The paper "Branding, Marketing and Market Entry - Red Bull" is an outstanding example of a marketing case study. Aligning the marketing program of the company to the branding policy is one way of achieving success in any business (Baladi, 2011). For a new product that has been introduced in an industry where competition is expected to be stiff, following the presence of well-established firms, an appropriate and effective market penetration strategy is a necessity.

The paper "Advertising And Promotion Issues" Is a wonderful example of a Marketing Assignment. A brand is expected to create a strong relationship with its customers for effective marketing. The relationship should be strong and sustainable. To create strong lasting customer relationships, the organization starts by managing sources of value. 

The present age is defined by short attention spans and the need for instant gratification and an apparel company can quickly gain market share if the brand management, as well as the marketing mixing, is just right. On the other hand, they can lose market share just as quick, if there are imperfections in the way the brand or its advertisement is handled.

It is then recommended that BMW create a program for consumer satisfaction and loyalty that creates European awareness of the above external factors and the manner in which BMW interacts with them. In this global economy with information for consumers found at the click of a computer button, it is not enough to rely on status and luxury in automotive marketing.

Many people consider that there is too much advertising, which makes us more materialistic, keeps stereotypes, plays on our prejudices of not becoming socially acceptable, tells lie, uses children, aw well as corrupts the whole society. Though most of these ideas are not altogether true, there is little truth to each of them.

We should advertise our product heavily in conjunction with the introduction. It is recommended to use the radio and the print media for the initial advertising campaign. In order to properly evaluate the impact of the advertising campaign, we should start the campaign in a few local markets and then take it to the national level.