Marketing Essays

The paper "Revolution in the Jumbo Jet Market: Airbus-Boeing" is a perfect example of a marketing case study. An organization gains a competitive advantage by utilizing unique internal resources to develop core competencies and distinctive capabilities. There are two types of internal resources: intangible and tangible.

The paper "Sales Team Structure, Roles and Rewards - Appropriate Technologies Company" is a great example of a marketing case study. Having an excellent sales force structure empowers the company to meet its sales objectives. Structuring the company’s sales force is vitally important to its business model while at the same time helping the salespeople to achieve the organization’s sales objectives.

The paper "Marketing Plan for Fernwood Fitness Centre" is a perfect example of a marketing case study. This marketing plan aims to asses the current market situation in the Australian fitness industry in relation to Fernwood Fitness Centre positioning in the market. The Australian fitness industry is highly fragmented with very many players offering less differentiated products.

The paper "Complaint Handling Assessment: Hilton Adelaide" is an outstanding example of a marketing case study. Located in Adelaide, Hilton Adelaide is a five-star hotel renowned for its excellent and modern accommodation facilities for all kinds of the customer (Min and Min, 2006). However, business travelers make up ninety percent of the Hilton’s total guests.

The paper "Sales Team Structure, Roles And Rewards - company is located in Queensland" is a good example of a marketing case study. This business report will present a sales team, its structure, roles and rewards that the company should consider. The sales team structure will reflect suitable numbers of staff, their geographic location.

The paper "Marketing Strategies Deployed by SGM in Selling Nokia Products in East Timor" is a perfect example of a marketing case study. Nokia is a huge player in the telecommunications industry which is dominated by innovation and competition among companies in this dynamic industry. The company has successfully produced revolutionary phones for different global markets.

The paper "Issues of Digital Marketing" is an outstanding example of a marketing assignment. I am taking a course in advertising and my area of interest is in digital marketing. The advancement in technology has changed the way organisations, both for-profit and not-for-profit, develop their marketing strategies (Ryan & Jones 2012).

The paper "Importance of Service Quality - Hilton Hotel and Resorts" is a good example of a marketing case study. Over the years, the Hotel industry has been recognized as one major driver of development in the service industry. Today, developed and also developing nations regarded the hotel and hospitality industry as one of the major industrial elements of their economic growth.

The paper "Internet Marketing of Nike Inc, Adidas and Rebook" is a great example of a marketing case study. The research provides a comprehensive website audit written report that is presented through the analysis of two parts. The first part that is analyzed by the report is the situation analysis, reference, and the second part is the website analysis.

The paper "Noteable Limited Marketing Plan" is a perfect example of a marketing case study. This business will provide services by acting the intermediary role between students who do not have notes with those who have them. The company will tap business opportunity by solving challenges that students face due to inadequate notes that originate from missed classes and poor quality notes subsequently leading to failure in the final exams.

The paper "Marketing Plan Project of Amazon" is an outstanding example of a marketing case study. This report offers a summary of the findings of a summary evaluation of the Amazon Company marketing strategies. These research findings are informed by the need for organisations to re-evaluate their practices in the market as a way to enhance their increased performance in the long run.

The paper "E-commerce Marketing Strategies" is a great example of a marketing literature review. According to Evans & Knight (2014), E-commerce marketing strategies have played a big role for businesses in growing their business. This has been achieved by the use of e-commerce to increase customer base.

The paper 'Strategic Evaluation of the Healthcare Services Industry in the Market" is a perfect example of a marketing case study. Marketing is an increasingly growing organizational component in the market. In this regard, the organisations in the global market have applied increasingly innovative marketing strategies.

The paper "Sales Team Structure, Roles and Rewards in Australia" is an outstanding example of a marketing case study. This is how the sales department of the company is organised. It is defined by reporting hierarchies, titles as well as job descriptions. It is organised so that it can be able to carry out its mission of maximising revenue.

The paper "Marketing Plan and Internal and External Environment of Qantas Airline Company" is a perfect example of a marketing case study. With the increase of airline companies in the market, competition has increased stiffly prompting business managers are trying to rethink strategies to take market advancement.

The paper "Integrated Marketing Communication Strategy for Harris Park Food Store" is an outstanding example of a marketing case study. Darwin Consulting Solutions has been offering ongoing strategic advice and a wide range of integrated marketing communication services based on two decades of experience in Australia and overseas.

The paper "Internet Marketing of Gucci Company " is a good example of a marketing case study. Handbags market trends highly in globally. Differentiated companies try to thrive in the market that does not offer any monopolistic advantages (Chaffey, 2013). Women are always thrilled by an evolving product fashion. There are several companies that offer different types of bags.

The paper "Hospitality Service Delivery Strategy" is a great example of a marketing case study. Competitive advantage occurs when the organization is able to outperform the competitors in the market through the acquisition of attributes or a combination of attributes. According to the theory of Michael Porter, a competitive advantage can achieve low cost or differentiation (Porter, 2011).

The paper "Marketing Plan for Jetstar" is a perfect example of a marketing case study. Jetstar is an Australian low-cost airline which has its headquarters in Melbourne Australia. The airline was started by Qantas airlines with the aim of countering the rising competition in the low-cost airline sector. Jetstar provides their services to Australia, New Zealand and Asia.

The paper 'Situation Analysis for the Sea Paradise Hotel" is an outstanding example of a marketing case study. In this report, the students use the HOTS simulation to learn more about the hotel and hospitality management. The participants who are mostly students are usually placed in a virtual setting where they operate a hotel business.

The paper "Le Centre Ocean Hotel Marketing Analysis" is a great example of a marketing case study. This paper will look at critiquing the strategies which were implemented by the team by analyzing the strategies and tactics at the beginning and end of the simulation game. This will help to understand the strategies which were undertaken in the beginning.

The paper "AGAC Arts Organization Marketing" is a perfect example of a marketing case study. The arts industry is gradually developing. This is more so enhanced by growing globalization as well as the integration of increased cultures across the globe. In this regard, developed infrastructures have led to the emergence of new international and foreign cultures that were initially not thought to be in existence.

The paper "Aljenadryah Festival Marketing Plan" is an outstanding example of a marketing case study. Al-Jenadriyah Festival is an annual cultural event that takes place between February and March. Organised by the National Guard, the two-week event is held each year at the city of Jenadriyah. The National Guard -- a Saudi military unit first held the event in 1985.

The paper "Technological Changes Have Allowed Brands to Successfully Adapt to Different Cultures" is a perfect example of marketing coursework. The history of branding can be dated back to as early as the 19th century, with the advent of packaged goods. Branding has become a very important aspect of businesses today and it plays a great role in whether a business runs into losses or makes a profit.

The paper "Analysis of Australian Market" is an outstanding example of a marketing case study. In Australia, access to financial services like loans is easy to obtain and hence promoting the growth and development of the business. The availability of financial support is important in terms of promoting the growth and development of a business (Joshi, 2010).

Generally speaking, the paper "Past Performance of Nike by Analyzing Their Sales" is a good example of a marketing case study. The paper looks to present the past performance of Nike by analyzing their sales, past performance, expenditure and another aspect through which different resources were used.

The paper "Marketing Mix Composition for Fernwood Fitness Centre in Australia" is a great example of a marketing case study. Part B of the marketing plan aims to recommend an appropriate marketing mix for Fernwood Fitness Centre in relation to the current market situation in the Australian fitness industry.

The paper "Competition in the Smart Phone industry - Brand-Oriented and Price-Sensitive Strategies" is a perfect example of a marketing case study. The study below involved market research involving various brands of smartphones. Competition among smartphone brands has increased over time and manufacturers have tried different strategies to gain more market share.

The concept of marketing has undergone a tremendous change in the last two decades. The four P’s of marketing are not sufficient anymore in the competitive environment triggered due to globalization. Today the customer needs are not merely satisfied, they have to be identified and anticipated and the marketing efforts directed accordingly.  

Camden has consistently encouraged residents to remit due to rent online in an effort to reduce paper usage. In addition, resident communication through email has been enhanced at the expense of printed flyers for the same purpose. An online system has been established in order for citizens to submit official requests for maintenance rather than using paper.

The paper "Apple iPhone Product Positioning" is a perfect example of a Management Case Study. The success of Apple has been coined to the different concepts had theories which they have applied successfully. Apple has looked at the concepts differently and has chosen the ones that multiply their effectiveness. 

The paper "Strategic Management and Integrated Approach" is a great example of a Marketing Case Study. An event has been defined to mean a certain function organized with the aim of satisfying people’s interest. Events are used to express talents and to entertain the viewers. Events have to be organized for a long time. 

One good effect of economic growth on consumerism is how it bridges the gap between the rich and the poor. In the past, consumerism drew a line between those with resources and those without. With globalization, businesses and manufacturers of consumer goods have to rationalize their operations to increase efficiency.

The paper "Gloria Jean’s Coffees Marketing Plan" is a great example of a marketing case study. Gloria Jean’s Coffees was founded in late 1979 in Chicago USA. However, since its inception, the coffee store has grown and expanded its market influence both across the USA states as well as in Australia.

The paper "Market Analysis of Smith’s Brand Performance" is a perfect example of a marketing case study. The research on the brand's marketability and acceptability in the market analyses Smith’s brand performance in comparison to other top-rated brands. In the research, the various aspects of brand actions were analyzed deeply.

The paper "Marketing Plan for Uniqlo Australia " is a great example of a marketing case study. The following plan outlines an integrated marketing communication campaign for Uniqlo Australia. Uniqlo is a leading Japanese multinational unisex causal wear stylist, manufacturer, and merchandising chain.

The paper "Good Photographic Depiction" is a perfect example of marketing coursework. Photographic depictions have a high influence on consumer insight regarding a certain food product. During food advertisement, it is necessary to ensure that the visual depiction is supposed to demonstrate a good picture of how a consumer would feel when consuming the respective product.

The paper "Why I Have the Qualifications for the Advertised Position of an Account Planner at ACME" is a good example of a marketing admission/application essay. Upon reflection, I opine that IMC is critical for ‘execution integration’ and ‘planning integration.’ The benefits of the brand reflect the four main goals of marketing communication.

The paper "Digital Marketing Plan for Vinomofo" is a great example of a marketing case study.   Digital marketing strategy is based on integrating website, digital communication channels and mobile marketing with the aim of acquiring new customers as well as customer retention (Chaffey et al. 2006).

The paper "Marketing Strategies for Starbucks Corporation" is a perfect example of a marketing case study. Choose a product or service related to your workplace or training environment. Check the suitability of your chosen product or service with your assessor, prior to completing the assessment activities.

The paper "Key Fundamentals of Systems Theory" is an outstanding example of a marketing literature review. The universe is full of systems that play different roles in their environment. The solar system, biological systems, management systems and engineering systems are some of the common systems that are self-evident in any environment.

The paper "Nerida Beonida and Boris Russian Restaurant Marketing Mix" is a perfect example of a marketing case study. To offer delicious food while ensuring the highest standards of freshness, health and quality products are met. Providing excellent services and maintaining professional and friendly staff.

The paper "Telstra Companys Aspects of Marketing" is a good example of a marketing case study. The contemporary business environment is characterized by divergent forces that directly or indirectly influence a company. As such, in order to maintain competitiveness in any market, it is imperative that managers understand the marketing dynamics for specific industries.

The paper "Results of Consumer Insight " is an outstanding example of a marketing case study. This report presents the results of Consumer Insight research carried out to establish the effects of the use of photographic depiction types of food ads on consumer responses and to gain insights into foodie consumers and the marketing communications outcome for Sara Lee.

The paper "Marketing Mix Analysis" is a good example of a marketing case study. The understanding of the framework that will be used in the development of the business is dependent on the preparation of a sufficient marketing mix analysis. Through this, the factors that will operate around the functioning of the business will be analyzed.

The paper "Targeting a Niche Market - SMBs" is a great example of a marketing case study. The argument that SMBs owners may not be able to keep up with the changing legal and regulatory obligations of their businesses is validated by this research. Some private franchise and SMBs owners do not consult legal services providers and are sometimes ignorant of the legal obligations required of them.

The paper "Eliminating Child Obesity in America" is a perfect example of a marketing case study.  Children require a healthy and nutritious diet in order to develop normally.  This fact is derived from the fact that infants and toddlers rely on nutrients found in food to develop their immune system.

The paper "Impact of Female Generation Y on Louis Vuitton Marketing Strategy" is an outstanding example of a marketing case study. This paper seeks to explore the marketing mix framework of Louis Vuitton Company with an emphasis on the female millennial generation. Louis Vuitton is a company which was conceptualized in the year eighteen fifty-four by an individual who the company was named after.

The paper "Marketing Macro Environment - Airline Industry in Australia " is a good example of a marketing case study. The Airline industry in Australia is slowly growing and statistics show that it has faced certain challenges in the past five years. The major airlines today in terms of domestic and regional flights are the Qantas, which is the largest, followed by Virgin Australia, Jetstar and Tigerair.

The paper "Dick Smith Holdings Limited Marketing Strategies " is a great example of a marketing case study. The report examines current Dick Smith Holdings Limited marketing strategies and makes the most appropriate recommendations for the company’s future strategies. To achieve the best results the company’s physical stores in Western Australia were visited and observed.