Marketing Essays

The paper "Pharmel Performance Management, Managing Diversity in Lenovo" is a perfect example of a marketing case study. In view of Hofstede’s cultural dimensions, power distance has influenced Per Jonson and Tapio Mäkelä communication as evidenced by the emails. Power distance Masculinity and Uncertainty Avoidance are very high in Finland as compared to Sweden, while Individualism is high in Sweden than Finland.

The paper "Marketing Strategy Recommendations - Medibank Insurance Company " is an outstanding example of a marketing case study. Travel insurance has gained increased popularity based on the increased number of people willing to travel safely. The Australia travel insurance market is shared by both government-owned and private companies.

 The paper "SWOT Analysis of Uber Companys Start in Mumbai" is a good example of a marketing case study. Business is a very competitive endeavor which needs consistency and determination for an organization to succeed. Since the ultimate goal of any business organization is to make profits, an organization should always be mindful of possible threats.

The paper "Situational Analysis of Jumeirah Lakes Towers Hotels" is a great example of a marketing case study. This report covers the situational analysis and marketing audit of Jumeirah Lake Towers Hotels in Dubai. Jumeirah Lake Towers entails 80 towers that are built in the edge of artificial lakes including Almas West, Almast East, and JLT Lake among others.

The paper "Situational Analysis for a Chocolate Cafe in Canberra, Australia" is a perfect example of a marketing case study. The following report is a situation analysis for the chocolate café market in Canberra Australia. The analysis focuses on evaluating the important market environments aspects linked to launching a new chocolate café in Canberra.

The paper "Lesley Chocolate Situation Analysis" is a perfect example of a marketing case study. This situation analysis will be concerned with analysing the chocolate beverages and desserts industry in the Canberra area of Australia with a view of employing the right marketing and operational strategies for the launch of Lesley Chocolate Café.

The paper "The Marketing Plan of Zelda’s Espresso" is an outstanding example of a marketing case study. This research project evaluation pertains to the marketing plan of Zelda’s Espresso. Zelda’s Espresso is projected to be a leading pre-made focaccia cafe located in Clayfield and catering to the growing market need for fast tasty food. The analysis will focus on four key areas.

In general, the paper "Market Environment Analysis for Bindle" is a good example of a marketing case study. Bindle is a giftware online company operating in Australia. This paper covers the market environment analysis of Bindle. First, the paper will analyse the giftware and homeware industry of Australia.

The paper "Marketing Management of La Trobe University’s Online Master of Management Programme" is an outstanding example of a marketing case study. Education ranks among the top priority issues for the Australians. Because of this, the country’s literacy rate stands at 96%, which is among the highest in the world (Aussie Educator 2016).

The paper "Marketing Strategy - Stark Chocolate Cafe in Canberra" is a good example of a marketing case study.  Product is a key marketing mix element that Stark Chocolate Café will have to consider in its marketing strategy to ensure success and competitiveness in the Australian chocolate industry.

The paper "Marketing Plan for Settebello Restaurant " is a perfect example of a marketing case study. This report is a marketing plan for Settebello restaurant that is seeking to enhance its competitiveness in the industry. In the report, the purpose of the marketing plan is properly outlined to give the reader some understanding concerning the objectives of the marketing plan.

The paper "Situational Analysis for La Trobe University" is an outstanding example of a marketing case study. The higher education situation in various countries is shifting from the traditional physical class to various models that can accommodate the changing lifestyles among different people who would like to increase their competence in various areas, thus become upwardly mobile in their careers.

The paper "Situation Analysis of Jane’s Tattoo Company " is a good example of a marketing case study. The movement from Bondi to Canberra might scare away tattoo clients and therefore there is a need for the development of a marketing plan. The marketing plan will enable Jane Pinch to capture potential clients and build a good reputation for the company as well as the provision of the best tattoo services.

The paper "Situation Analysis for the Tattoo Industry - Queanbeyan Performing Arts Centre" is a great example of a marketing case study. With the rising level of tattoo demands, many people are shifting in the industry making competition stiff. Therefore, to acquire the appropriate competitive advantage in the industry, investors need to understand market economics influencing the industry.

The paper "Marketing Strategy: Canberra Black Forest Chocolate Cafe" is a perfect example of a marketing case study. Product is a critical marketing mix element that Canberra Black Forest café will have to factor in to ensure the success in the market. First, for Canberra Black Forest café to succeed in the Australian competitive chocolate market, the café will have to ensure that it provides the customers with quality chocolates.

The paper "Marketing Program for the New Product of La Trobe University " is an outstanding example of a marketing case study. In conducting an analysis of the marketing program for the new product of La Trobe University which is the Master of Management online program, it is essential to first understand what such an analysis entails.

The paper "Marketing Plan for Lord Wolseley Pub situated in Sydney" is a good example of a marketing case study. The competition among pubs in Australia is fierce and in order to be successful, a pub needs to position itself in a way that will allow it to gain a competitive advantage. There are a number of marketing ideas and strategies that can assist any pub to improve its business and attract the attention of the customers.

The paper "Service Firm Audit for Intercontinental Hotel Group" is a great example of a marketing case study. All economic and industrial activities are mainly categorized as primary, secondary or tertiary activities. Services form an essential part of the economic activities and the world today seems to be dominated by the service sectors.

The paper "Lesley Chocolate Cafe Marketing Strategy" is a perfect example of a marketing case study. Lesley Chocolate’s marketing strategy will be based on introducing the new brand to its target customers in Canberra hence communicating Lesley’s value to its potential clients. The communication will be initiated through a myriad of techniques.

The paper "Apple New MacBook - the Interview Process " is an outstanding example of a marketing case study. The new apple mac book during an Apple event and it was referred to as the thinnest Mac to be produced by the company. The Mac comes in golden color, and it is only 13.1 mm in thickness and weighs about m2.03 pounds, and that’s it makes it lighter compared to MacBook Air.

The paper "Consumer Purchasing Behavior" is a good example of marketing coursework. The understanding of the feelings and reasons for making purchases by the consumers are crucial in formulating marketing strategies. The behavior of consumers is influenced by cultural factors, media, and the environment among other factors.

The paper "Marketing Strategy of Flavors Cafe" is a great example of a marketing case study. This is a marketing strategy for the new chocolate café known as Flavors Café which will be situated in Canberra. The paper will highlight the café’s marketing objectives and strategies used pricing, distribution, promoting and developing the product.

The paper "Positioning Strategy for Anki Drive" is a great example of a Marketing Case Study. Anki Company is a company that deals with the innovation of robotic game software. It is new in the market and its leaders are innovative, open-minded people. It is therefore open to new ideas. This paper discusses the marketing strategies. 

The paper " Relationship between Service Quality and Customer Satisfaction" is a wonderful example of a Marketing Case Study. The purpose of this study was to find out and determine the customer satisfaction levels from services offered by the Bank of America. Many banks attest to the fact that higher levels of customer satisfaction engender greater customer loyalty. 

The paper "Marketing Concepts" is a great example of a Marketing Case Study. Marketing concepts are the unique approaches that the company uses to facilitate its success. These approaches are crucial in the implementation of the goals, vision, and mission of any given company. Some marketing concepts include production concept, product concept, selling concept, the marketing concept.

The paper "Managing Customer Experience for Profit" is a great example of a Marketing Case Study. The proposed business opportunity expansion for the Michael Kors is the supply and selling of clothes and other wear accessories in the Australian market through the manufacturing of clothes with the ability to stimulate fat deposits burning increasing fitness as a lifestyle changer.

The paper "Successful Going to Market" is a perfect example of a Marketing Case Study. Swave is a new product formed by the integration of the functions of a laptop computer and a scanner. Its conceptualization, design and final development follow years of research into new trends in the market, changing tastes and preferences of consumers and effective technologies. 

The Dove Real Beauty Campaign can be considered as a popular global marketing campaign of Dove initiated and launched by Unilever in the year 2004. It is true that each and every organization considers a specific target market while launching an advertising campaign. Unilever is the parent organization of Dove.  

In general, the paper "The Standardisation vs Adaptation Debate" is a perfect example of marketing coursework. Whether multinational corporations (MNCs) are supposed to pursue a standardisation strategy or an adaptation approach in their operations is an issue that has been debated for more than 40 years.

The paper "The Samsung Company Products in the Market" is a perfect example of a marketing case study. The research study was an analysis of the perception of the customers in the market. In this case, the study sought to evaluate how the customers perceive the marketing mix variables of the Samsung Company smart phones.

The paper "How to Promote the United Arab Emirates as a Country for Foreign Investors" is a good example of a marketing case study. This paper discusses how to promote the United Arab Emirates as a country for foreign investors. It exploits the history of the UAE and how it has developed over the years. Understanding its origin will help foreign investors to appreciate its culture. It explores the economy of the UAE.

The paper "Colesworths Australia’s Largest Supermarket Chain" is a great example of a marketing case study. You are an assistant manager at Colesworths, Bondi Junction. Colesworths is Australia’s largest supermarket chain. Over the last few years, the company has been dismissive about the importance of WHS.

The paper "Marketing Mix Decisions of Mercedes-Benz" is a perfect example of a marketing case study. Marketing mix according to Goi (2009) is a business tool utilised by organizations’ management to remain competitive in the global markets. Marketing mix focuses on four key areas of decision making (product, price, place and position).

Generally, the paper "Marketing Management at Radiohead" is an outstanding example of a marketing assignment. Basically, a value chain refers to the process through which a company’s product moves from the initial development up until they are sold or serviced to the people. The process is systematic.

The paper "Toyota’s Total Supply Chain Vision" is a great example of a marketing case study. Toyota Motor Corporation manufactures motor vehicles and also provides financial services via its Toyota Financial Services department. It has a management philosophy that has developed substantially since its commencement and has been described with regard to “Lean Manufacturing” as well as “Just in Time Production”.

The paper "Woolworths Situation Analysis" is a perfect example of a marketing case study. Woolworths is an Australian company that operates in the retail grocery market controlling a considerable market share compared to its competitors such as Aldi and COSTCO who are rising rivals among others such as IGA’s and Foodlands.

The paper "Marketing Management That Etihad Airways Has Adopted" is a perfect example of a marketing case study. Etihad Airways is a United Arab Emirates airline founded in 2003 (LLC Books 2010, p. 11). Abu Dhabi-based has emerged as one of the fastest-growing airlines in the world. The airline flies both Boeing and Airbus airplanes with a fleet size of 128.

The paper "Flexible Working and E-Business" is an outstanding example of a marketing assignment. Flexible working comes with several impacts for the hospitality industry, especially for the hotel businesses. Some of these effects affect the way in which an organization operates. Flexibles working affects both the technological and human resources aspects of the organization.

The paper "Business and Marketing Planning" is a good example of a marketing assignment. The PST has established itself as the quality providers in the adhesive industry at such the company has a competitive advantage compared to competitors. Clear market segmentation and proper targeting will enable the company to scale back the sales volume.

The paper "Importance of Building Strong Brand and Effective Marketing" is a perfect example of marketing coursework. The marketing communication environment has evolved significantly from what it was in the past. Technological advancement and the internet have changed how companies interact and communicate with customers (Keller, 2008).

The paper "Marketing Mix and Marketing Program for Services" is a great example of marketing coursework. Marketing management is an organizational management approach, which focuses on the practical application of marketing methodologies, techniques, and marketing orientation within an organization to ensure that its marketing resources and activities are aimed at the realization of organizational goals.

The paper "Hong Kong University Marketing Survey" is a perfect example of a marketing case study. The aim of this study was to explore the attitudes of Hong Kong university students towards affordable luxury clothes. In response to that, the study generated two questions; Q1: What are the Hong Kong university students’ attitudes towards the purchase of affordable luxury clothes?

The paper "Development of a Strategic Plan for Tourism Based Air Canada" is an outstanding example of a marketing case study. Strategic planning is central to any business operation as it clearly defines the objectives and assesses with great detail both the internal and the external situations of the company’s operations.

The paper "Marketing Portfolio of Greater Union Cinemas Pty Ltd " is a good example of a marketing case study. Any business decision must be made after considering all the possible situations that the business organization must face given the available options. Any miscalculations done in the process can nullify the impact created by the long and tedious process to provide stability to the business organization amidst various issues confronting it.

The paper "Integrated Marketing Communications " is a great example of marketing coursework. The brand name for the wine is Australia organic wine, thus the accompanying logo of the wine should be developed and chosen. The corporate name that can be same or different from the brand name ought to be selected.

In general, the paper "The 4 C’s of Emotion - a Framework for Managing Emotions in Organizations" is a perfect paper of marketing coursework. Emotion is a sensitive subject both in the workplace and at home or in any other form of interaction. Contemporary theorists have defined emotion as energy in motion.

The paper "The Concept of Marketing Research " is an outstanding example of marketing coursework. A client at a large manufacturing firm asked his research department to tell him the differences between qualitative and quantitative research. The first explanation he got was that you first conduct qualitative research to draw hypotheses and then you conduct a quantitative study to support or not to support these hypotheses.

The paper "Consumer Behaviour Marketing Product and Target Market" is a good example of marketing coursework. “On the Move” is a lifestyle magazine published by Populist Publishers and circulated in major urban areas in Australia. The magazine targets the young ambitious woman aged between 17 years and 25 years of age.

The paper "Marketing Plan of Locatable Lifebuoy " is a great example of a marketing case study. When something innovative and new is introduced in the market it’s a marketing plan and the budget has to follow a carefully designed strategy. The segmentation always has to be identified as such products usually need a lot of research.

The paper "Price Customization, Multi-Dimensional Pricing " is a perfect example of marketing coursework. The fact that consumers have different perceptions of value and utility on different products and services on offer implies that the amount they are willing to pay for the same product or service varies.